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It’s OK If Monthly Donors Start With Low Gift Amounts

NonProfit PRO

Some donors may only be able to give a nickel per day. If you are patient — and thank them, steward them and engage them — you’ll be able to ask them for extra gifts, special projects and upgrade them to higher levels. Then goes to a dime, to a quarter, to a dollar.

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Donors Remain Loyal to DAFs as Overall Giving Declines

NonProfit PRO

Trends have shown both annual and major donors pulled back their charitable gifts last year due to economic uncertainty. Despite that, giving from donor-advised funds (DAFs) remained strong last year. And so far this year — or fiscal year for some DAF grantors — that remains true.

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The Second Gift: Turning Donor Impulse Into a Conscience Choice

NonProfit PRO

We celebrate acquiring new donors, track efforts to turn one-time donors into recurring donors, and create winback strategies for lapsed donors. Here are some tips to compel first-time donors to give a second gift.

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How to Make a Gift Chart to Reach Your Annual Giving Goals

NonProfit PRO

One of the most critical tools in an annual giving director’s toolkit is a gift chart. This chart should be based on accurate target ask amounts for each potential donor in your database. Follow this four-step process to create your own gift chart.

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Elevating your major gifts and planned giving with data-driven decision-making

EveryAction

This is why data-informed donor screening and segmentation practices are so important: with the right tools and practices, your team can maximize and optimize fundraising efforts to raise more money, spend fewer resources raising it, and increase your impact on the communities you serve. Here, Bethany could have more capacity to give.

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Why Your Donor Will Give Again

NonProfit PRO

“I don’t understand why the donor stopped giving,” the major gift officer (MGO) said. They seemed so interested in what I had proposed last year. They gave and they have been silent ever since.” Stop and analyze each part of this statement.

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Understanding the Psychology of Why Donors Give to Nonprofits

Nonprofit Tech for Good

When you think of why your nonprofit’s donors support your organizations, do you expect each of their motivations to be the same? Why is the Psychology of Giving Important? This person fears offending donors by asking at the “wrong” time. What has Research Shown About Why Donors Give?

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