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6 Ways to Prepare Your Communications for Successful End-of-Year Fundraising

Nonprofit Tech for Good

Hint: they should!) Take this example: Don’t: With your support, we can reach our goal of increasing food and clothing donations by 25% in our community. Donors shouldn’t be motivated to give because of a number that fits into your programmatic goals. 6) Don’t Forget A/B Testing. 2) Review Your Goals.

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Testing Your Donation Form Part 4: Running a Usability Test

Connection Cafe

This is the fourth part in my series about learning how to test the usability of your online donation form and website with real donors. Part one discussed why to usability test , part two outlined crafting your test , and part three gave best practices for recruiting participants. Today, we gear up for your big test day!

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Deepen the Donor Relationship by Focusing on the Donor Journey

Get Fully Funded

When donors feel like they’re making a difference and that they’re valued for their contribution, they stick around and keep giving. And how they feel about their experience of giving to your nonprofit determines whether or not they stay in the relationship. You see, giving is an emotional act. You build it on purpose.

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Five Pinterest Best Practices for Nonprofits

Nonprofit Tech for Good

If your nonprofit has yet to start using Pinterest , then hopefully new data released for January 2012 illuminating that Pinterest now drives more referral traffic than Google+, YouTube, and LinkedIn combined will motivate you to start pinning – or at the very least to sign up and reserve your first choice of usernames (hint, hint!).

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Build a Non-profit Website that Works [Steal These Ideas!]

Get Fully Funded

That means that what your website looks like and how easy it is to use can impact someone’s decision to give. In fact, some people check out your site first before they decide whether or not to donate, just to see if you’re legit. Of course, you’ll have a home page, and then you need an About page and a Donate page.

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Nine Pinterest Best Practices for Nonprofits

Nonprofit Tech for Good

UPDATED 4/3/12: If your nonprofit has yet to start using Pinterest , then hopefully new data released for March 2012 revealing that Pinterest now generates more referral traffic than Twitter will motivate you to start pinning – or at the very least to sign up and reserve your first choice of usernames (hint, hint!).

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10 Mistakes Your Nonprofit Is Making On Social Media

Achieve

Hint: A great time to do this is when you are creating your annual budget and marketing plan. s not only helps you plan ahead, but gives you a baseline to measure success against throughout the year. Increase online donations? Hint: I typically recommend posting 3-4x per week per channel as a starting point.