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Thursday Thoughts | Supporter habits to build this year

EveryAction

To kick off 2023, we asked our partners, what are some new habits nonprofit practitioners should build with their donors, volunteers, and other supporters to help them meet their long-term organizational goals? It is not enough to simply send a tax receipt with a form letter when you receive a gift. Send regular newsletters.

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How to Show Donors the Impact of Their Donations to Your Nonprofit

Nonprofit Tech for Good

According to the Fidelity Charitable Overcoming Barriers to Giving Report, 65% of donors would give more if they knew the impact of their donations. That’s why supplementing online fundraisers with follow-ups that show the impact of donations is so powerful. Whether with an email or a text message (or even a phone call!),

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5 Call-to-Actions for Your Nonprofit’s Donation Confirmation Page

Nonprofit Tech for Good

By Christy Noel , Vice President of Digital Marketing Services at MobileCause – a company that pioneered text-to-donate and also offers an extensive suite of online, mobile and event fundraising solutions. You did it: your donation appeal was a success. Make sure your website is mobile optimized for donors using their cell phones.

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3 Data-Driven Marketing Strategies to Maximize Major Gifts

Get Fully Funded

When it comes to reaching your nonprofit’s revenue goals, major gifts are critical. For the average nonprofit, roughly 80% of all revenue comes from only 20% of its donors—and most of these earnings are major gifts. What role should marketing play in your major gift strategy? Let’s get started!

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Multi-Year Gift Agreements: Your Donor Retention ‘Ace-In-The-Hole’

Bloomerang

But there’s one unsung strategy that can elevate your donor retention rates, while expanding mid-level and major giving: multi-year gift agreements. This continues a trend that began in 2021, after a large uptick in donations and donors in 2020. Q3 itself saw a YOY drop of 7.6%. Does this r eally improve donor retention?

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How to Prevent Donor Fatigue in a Nonprofit

Get Fully Funded

Regardless, it’s something to be concerned about BEFORE you see a decrease in your donations. Donor fatigue refers to the feeling someone gets when they’re tired of receiving donation requests. What if donors making gifts since that time weren’t receiving their thank-you letters? I’ll show you. What is Donor Fatigue?

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The Nonprofit Email Newsletter How To

Pamela Grow

In the Simple Development Systems’ donor communications model, we’ve always recommended both a print and an e-newsletter. Your print newsletter serves as a stewardship device, one where you share your donor’s impact and simply make them feel good about their support. What are the basics of a good nonprofit e-newsletter?