article thumbnail

How to Run Facebook Fundraising Ads: 5 Simple Steps

Nonprofit Tech for Good

Brent Merritt is a digital strategy consultant at Metric Communications and blogger at The Caliper. Digital fundraising professionals face a significant new challenge when it comes to fundraising on Facebook. His work is focused on nonprofits, advocacy, and public affairs. 2) Identify your target audience.

Facebook 235
article thumbnail

6 Ways to Raise More with Facebook Fundraisers

Nonprofit Tech for Good

By Brent Merritt , a digital strategy consultant at Metric Communications and blogger at The Caliper. Facebook Fundraisers are a relatively new fundraising tool, but they’re already driving a major boost in revenue for some nonprofit organizations. His work is focused on nonprofits, advocacy, and public affairs.

Facebook 221
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Facebook Fundraisers No Longer Provide Free Processing

Whole Whale

On August 30th Meta announced a new partnership with Paypal to cover the donation processing of Facebook Fundraisers. This isn’t just a backend shift, nonprofits will need to agree to new terms and now acknowledge that donation processing fees will be now be deducted. PPGF will provide donation reports and receipts.

Process 52
article thumbnail

[FREE WEBINAR] How Nonprofits Can Leverage Social Media Data & Analytics to Attract New Donors

Nonprofit Tech for Good

Or maybe watch a live video on Facebook? Ever wonder what made you pause on that post, hit like to engage, or donate? What social media metrics matter for your nonprofit. Presented by: Dana Bakich , Founder of Positive Equation. Cost: Free. Did you scroll through content on Instagram today?

article thumbnail

Social Media with M+R: How to Measure the Metrics that Matter

EveryAction

Last week, I sat down with Amy Peyrot, Senior Consultant, Social Media Specialist, and resident mathlete at M+R , to discuss all things social media metrics. Here are some of Amy's thoughts on these common social media metrics and how to achieve them. Goal: Engagement Metric: Overall Engagement Rate.

Metrics 100
article thumbnail

3 Ways to Improve Your Nonprofit’s Social Media Presence

Nonprofit Tech for Good

For social media content, focus on metrics like likes, shares, comments, click-through rates, and follower growth. Whether it’s increasing donations, volunteer sign-ups, or brand awareness, having clear objectives will guide your efforts. In influencer campaigns, measure reach and impressions.

article thumbnail

10 Social Media Metrics for Nonprofit Organizations (and How To Track Them)

Nonprofit Tech for Good

For those 79% of nonprofits out there, I have listed 10 social media metrics below that can be easily tracked and plotted on a Social Media Return on Investment (ROI) Spreadsheet ( Download ). “ Hits &# are not the metric to monitor. Online Donations. Facebook/YouTube/MySpace Comments and Twitter Mentions.