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How to Craft a 2022 Fundraising Strategy for Your Nonprofit

Nonprofit Tech for Good

Imagine what your organization could accomplish in 2022 if you began each initiative with clean, streamlined donor records that record donations from your online forms and update automatically , an arsenal of canned reports to track key metrics, and a solid plan to prioritize each donor segment individually. Giving Tuesday.

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Integrating Digital & Direct Mail Fundraising: 3 Strategies

Get Fully Funded

Omnichannel marketing refers to the integration of both digital and offline touchpoints with consumers as they move through the marketing funnel, all while keeping branding and messaging consistent for a seamless user experience. Track web traffic from any QR codes used on direct mail.

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12 Key Digital Engagement Trends from the 2018 M+R Benchmarks Report

Everyaction

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community.

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4 Foundational Tips for a Sure-Fire Fundraising Strategy in 2022

Top Nonprofits

Imagine what your organization could accomplish in 2022 if you began each initiative with streamlined donor records, an arsenal of canned reports to track key metrics, and a solid plan to prioritize each donor segment individually. To make the most of this continued trend, try to reach your donors on as many platforms as possible. .

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7 Common Nonprofit Marketing Hurdles That You Can Avoid

DipJar

However, learning to properly market online and offline is an important opportunity for organizations. Overlooking important trends. Overlooking important trends. Start by doing social media research to find the right platform for your organization and consider those most trending among other nonprofits, including: .

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Nonprofit Analytics: Overview and 13 Analytics for Your Org

DNL OmniMedia

But before you can capitalize on the information stored in your CRM or other nonprofit software, you need to know exactly what analytics to track in the first place. The ultimate goal is to uncover trends, understand performance, and discover useful next actions to help nonprofits achieve their fundraising and donor stewardship goals.

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Why Segmentation Is So Important in Email Marketing

NetWits

We are breaking the audience and database into manageable groups for the purpose of communicating with them. Your database system should allow you to build a profile for your top segments. Past behavior is the best metric or predictor for future actions and behavior, so you should be tracking this in your database system of choice.

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