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A Roadmap to Salesforce for Nonprofits Implementation

DNL OmniMedia

Key features of the NPSP include: Donor and volunteer management: Keep detailed records of donors, track their giving history, and segment them for more targeted outreach. Program management: Monitor program outcomes, track beneficiary interactions, and demonstrate the impact of your work to stakeholders.

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How to Succeed With Nonprofit Direct Mail Fundraising

Allegiance Group

Because this process can be so extensive, it’s best to partner with a team of experienced marketing experts when launching a new direct mail program. Direct mail can benefit your nonprofit in many ways, from connecting with donors in a personal way and yielding a high ROI. What are the benefits of direct mail fundraising?

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Nonprofit Email: The Rules of Engagement

Pamela Grow

According to a recent study by Campaign Monitor , email marketing has an astonishing ROI of 4400%! Social media, on the other hand, lags behind with an average ROI of 94%. Email marketing offers an unmatched ROI, a vast potential reach, and higher engagement rates compared to social media. The numbers don’t lie!

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Here's 28 Reasons Why Your Nonprofit Should Switch to EveryAction

The Science Behind Engaging your Supporters

With a dedicated email deliverability expert on staff, EveryAction releases the nonprofit industry's primary data on Nonprofit Email Deliverability each year. #4. Dig deeper by segmenting data by universe, timeframe, or source. Choose your data points, and use Report Builder to easily arrange and interpret your data. #6.

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[Book Interview] Nonprofit Example of Social Media Excellence: The Nature Conservancy

Nonprofit Tech for Good

Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. We track ROI by looking at a couple of different factors – first we see how much revenue is generated from sites like Facebook Causes, Crowdrise , Social Vibe , etc. a mobile website, texting, mobile Apps, text-to-give, etc.?

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7 Common Nonprofit Marketing Hurdles That You Can Avoid

DipJar

Failing to clean up your data. Some common metrics to track are website page views, email click-through rates, and social media engagement. . Integrating these solutions will streamline your team’s time, store your data all in one place, and eliminate the need for manual data input. . Failing to keep your data clean .

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[Book Interview] Nonprofit Example of Social Media Excellence: Taproot Foundation

Nonprofit Tech for Good

We use Hootsuite and Sprout Social to manage our accounts and track metrics. Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. Dupe: Our organization has literally just started tracking ROI for using these tools by way of campaigns. We tweak and readjust along the way.