Nonprofit Tech for Good

JULY 20, 2010

80% of my ROI (Return on Investment = webinar registrations, new clients, speaking engagements) comes from my e-Newsletter, and thanks to blogging my e-Newsletter list has jumped from 3,000 subscribers (which took 4 years to build) to almost 8,000 in 10 months! I wasn’t convinced at all that the world needed another blogger.

Content 231

Content Ideas Organization New York 231

Amy Sample Ward

APRIL 7, 2009

Deborah Elizabeth Finn just posed a terrific question: This is a question for nonprofit organizations that use Twitter for outreach, fundraising, and advocacy campaigns: do you factor your organization’s Twitter follow cost into your campaign strategy? Tags: issues roi twitter. And the list goes on.

Twitter 100

Twitter ROI Aggregator Stream 100

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 7, 2011

Robin shared some of her thoughts in the comments of a recent blog post, and I invited to share her community organizing rules for Twitter. As a community organizer, Twitter makes a lot of sense. Twitter does exactly that. Robin’s 10 Twitter Rules for Non Profits. Twitter is social. Follow Back.

Twitter 112

Twitter Community Profit Organization 112

Nonprofit Tech for Good

MARCH 24, 2011

Facebook, Twitter, and Foursquare are not miracle-producers. They are simply tools that can result in high ROI for your nonprofit, but only if the person sharing Status Updates, Twittering, and Checking-in on behalf of your nonprofit has the right skills, experience and training to make social media produce results.

Social Media 264

Social Media Skills Management Media 264

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 29, 2008

.  So, in that spirit,  I'm sharing my presentation from last week which is a case study of my blogging ROI.    My main point is that you just think of ROI as math , then you're missing the a lot of the value of doing an ROI analysis. tags: webcontent content ). tags: microblog analytics ).

Digg 88

Digg ROI Twitter Slides 88

Nonprofit Tech for Good

MAY 7, 2012

It was much more traffic than I would have ever thought possible, but thanks to the burgeoning “Nonprofit Organizations” communities that I had built on Facebook, Twitter and Myspace, launching a blog was much easier in 2009 than it was when I tried and failed in 2004. Post a wide variety of blog content and have some fun with it.

Content 117

Content Ideas Nonprofit Interview 117

Forum One

JULY 11, 2023

Meta launched its response to Twitter last week, Threads. To put this into perspective, this growth rate makes it the fastest-growing app ever (even faster than ChatGPT, TikTok, and Instagram), and this massive rush of users brings Threads’ audience size to nearly 30% of Twitter’s total audience of around 330 million.

Platform 67

Platform Twitter Alternative Info 67

Nonprofit Tech for Good

JANUARY 22, 2013

There’s always room for improvement and unfortunately overconfidence in social media skills prevent many nonprofit staff from getting training that could significantly increase their social media ROI (Return on Investment). Unless you study Facebook, Twitter, Pinterest. 2) You are rarely retweeted on Twitter. Google, etc.

Social Media 277

Social Media Training Train Media 277

Nonprofit Tech for Good

SEPTEMBER 18, 2016

Nonprofit social media managers are bombarded with depressing content. Nonprofit social media managers live in a social bubble of depressing tweets and posts and while we’ve chosen this profession, the toll of such content on your mental health and general outlook on humankind is real and needs to be managed. Don’t.

Social Media 100

Social Media Media Social ROI 100

Nonprofit Tech for Good

FEBRUARY 14, 2011

People are often surprised when I say that if given the choice, I would choose 10,000 e-Newsletter subscribers over 10,000 Followers on Twitter, 10,000 Fans on Facebook, or 10,000 Friends on Foursquare… combined. For me, that ROI translates into webinar attendees and speaking engagements. Consequently, so has my ROI.

Newsletter 247

Newsletter Social Media Build Media 247

Nonprofit Tech for Good

FEBRUARY 14, 2019

The key, though, is doing it in a way that delivers maximum ROI. This should generate enough data to give you a good sense of your cost per action and ROI. Keep in mind that you’ll be able to monitor your campaign’s performance and turn it off at any time if the ROI dips below the threshold you want to hit. He holds an M.A.

Facebook 236

Facebook Fundraising ROI Virginia 236

Nonprofit Tech for Good

JUNE 8, 2011

For the past six years I have spent 50 to 60 hours a week utilizing Twitter, Facebook, YouTube, Flickr, MySpace, LinkedIn, and Foursquare to promote nonprofits. The brutal but honest — and hopefully well-received — truth is that the majority of nonprofits are making mistakes on social-networking sites that directly undermine their ROI.

Social Media 277

Social Media Avatar Media Ratio 277

Nonprofit Tech for Good

NOVEMBER 13, 2013

The webinar will pay particular attention to how to effectively create visual media and blog content to distribute on social networks. The webinar then closes with a discussion about how to track and report Return on Investment (ROI) for your online communications and fundraising campaign. Learn the importance of blogging.

Practice 263

Practice Communication United Kingdom New York City 263

Nonprofit Tech for Good

JULY 11, 2012

The estimates below allow for the time required to research and create content for your social media campaigns, the actual time spent engaging and participating in your nonprofit’s online communities, and the time necessary to monitor and report ROI. Facebook, Twitter, YouTube, and Creating Video Content : 15 Hours Weekly.

Social Media 239

Social Media Media Ning Social 239

Nonprofit Tech for Good

MARCH 7, 2011

LinkedIn Groups can be very high in ROI as long as you’re patient and willing to invest at least an hour a week promoting and monitoring your LinkedIn Group. Today, those 14,000 members result in more ROI than 16,000 Facebook Fans and run a not-so-distant second to 411,000 Twitter Followers. No kidding.

Linkedin 191

Linkedin Group Spam ROI 191

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 7, 2010

Note from Beth: Recently, Networked for Good offered a free e-book about how nonprofits can development a micro-content for their social media presences filled with useful tips and best practices. Carie Lewis gives an excellent mini case study of how to leverage micro content during the holiday and get results. Back to ROI.

Content 104

Content Facebook Strategy United States 104

Amy Sample Ward

JANUARY 18, 2010

Day and I’ve been watching the time zones wake up in the US and start Twittering about the various service projects and community building activities everyone is participating in. Earlier today I followed a link from Twitter to an archived guest post on Pamela’s Grantwriting Blog by Aerin Guy. Then or now.

Community 179

Community ROI Facebook Evaluation 179

Nonprofit Tech for Good

OCTOBER 14, 2012

As someone who observes thousands of nonprofits on the Social Web each year, let me just say it’s better to spend 90-minutes on a webinar than hours upon hours to trying to figure it out yourself, or worse not knowing about the changes and their effect, and thus wasting your time executing a poor, ROI-less strategy on Facebook.

Facebook 276

Facebook Social Media ROI Gift 276

Nonprofit Tech for Good

JUNE 3, 2012

The design and layout of your e-newsletter in order to maximize online fundraising success and social media ROI (Return on Investment). The design and content of your nonprofit’s blog. Your nonprofit’s presence on Facebook, Twitter, YouTube, Pinterest, Google+, and other social networking websites.

Social Media 170

Social Media Communication Media Online 170

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 9, 2010

I do an online pre-survey if possible and browse their social media outposts, ask questions about the audience to the host, etc. But one thing I’ve always wanted to try is a Twitter Chat before the session and use it as a focus group. A list of active Twitter users who do summer learning programs and their members.

Training 97

Training Train Survey Twitter 97

Tech Soup

MAY 12, 2011

TechSoup continued its Social Media Mondays in May with a discussion on Twitter to expand on the resources offered in its Nonprofit Social Media 101 wiki. The second installment of the weekly TweetChat series offered some useful advice on nonprofit Twitter use, a tool that can be difficult to understand for many nonprofit leaders.

Social Media 66

Social Media Twitter Media Social 66

Nonprofit Tech for Good

DECEMBER 28, 2010

Twitter: @ HumaneSociety , @ cariegrls. We’re using Facebook primarily, Twitter for feedback, dabbling in Foursquare, and starting our LinkedIn presence. Twitter is the one that surprised me the most. For us, Twitter is primarily a public relations/customer service tool. Please summarize your ROI.

United States 236

United States Social Media Interview Examples 236

Nonprofit Tech for Good

JANUARY 16, 2012

I haven’t been this hooked on a new social networking site since I first got on Twitter in June 2008, and based on recent data released by comScore and Hitwise, Pinterest traffic is soaring. If you have a Twitter account, sign up with your Twitter username and password.

Profile 250

Profile Nonprofit Twitter Social Network 250

Nonprofit Tech for Good

JUNE 3, 2012

The design and layout of your e-newsletter in order to maximize online fundraising success and social media ROI (Return on Investment). The design and content of your nonprofit’s blog. Your nonprofit’s presence on Facebook, Twitter, YouTube, Pinterest, Google+, and other social networking websites.

Social Media 150

Social Media Communication Media Online 150

Nonprofit Tech for Good

APRIL 7, 2011

Rather that keeping them separate, once they are merged to compliment one another, your nonprofit’s ROI begins to grow exponentially. 2) Embed Twitter and Facebook widgets into your homepage. Both Twitter and Facebook offer widgets that simply require you to copy and paste a small piece of code into to your website.

Social Media 241

Social Media Integration Websites Widget 241

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 21, 2014

It is the dominant form of content we all engage with – on our desktops, our tablets and now our phones. And so it continues to surprise me that nonprofits invest far too little in video content, as if they are somehow exempt from this general trend. Finding the ROI. But we have reached an inflection point.

Video 139

Video Communication Strategy Stats 139

Nonprofit Tech for Good

MAY 13, 2016

Twitter is in flux. And email ROI and online giving is up, up, up! 83% have a Twitter Profile. On average, your followers should grow 23% annually on both Facebook and Twitter. For Every 1,000 email subscribers, nonprofits have 355 Facebook follower, 132 Twitter followers, and 19 Instagram followers. Source: CDW.

Social Media 100

Social Media Stats NGO South America 100

Nonprofit Tech for Good

SEPTEMBER 11, 2012

I’ve observed this phenomenon on Facebook, Twitter, LinkedIn, Myspace, and Foursquare. The larger your communities, the higher your ROI. I wrote about it in Social Media for Social Good: A How-To Guide for Nonprofits : Communities begin to grow exponentially when they reach 5,000 members. Work toward that goal of five thousand.

Web 250

Web Social Social Media Myspace 250

Nonprofit Tech for Good

JANUARY 14, 2013

Ask for your raise first, and then ask for a budget for graphic design work (avatar, Twitter background, YouTube Channel background, Facebook banners, etc.), Facebook, Twitter, YouTube, etc. Before Myspace then Facebook and then Twitter, I was a voracious reader. 10) Track the growth and ROI of your online communities.

Social Media 237

Social Media Management Media Social 237

Nonprofit Tech for Good

APRIL 14, 2013

Those 27,000+ subscribers produce more return on investment (ROI) in terms of bringing in new clients and webinar attendees than my 600,000+ Twitter followers and 40,000+ Facebook fans combined. Middle of e-Newsletter: News content that can be shared on Facebook and Twitter. Integration of blog content.

Newsletter 234

Newsletter Learning Social Media Social Network 234

Amy Sample Ward

OCTOBER 24, 2012

Description : This all-day workshop starts with the real foundation of social media engagement: community and content. Understanding who you are working with and the kinds of content you want to create and share, will help you then build engaging and valuable social media channels. Topic : Social Media ROI.

Kentucky 122

Kentucky Leadership ROI Social Media 122

EveryAction

MARCH 14, 2016

Mo’ Content, Mo’ Money: How to Improve Conversions and ROI Through Content Marketing. What to expect - content marketing, conversion + ads, nonprofit communications strategies, CFRE credits. Devon Hopkins Marketing Director Let's talk about: Content Marketing. Out + about (come say hello!).

San Jose 101

San Jose Build Delicious Conservancy 101

Nonprofit Tech for Good

DECEMBER 13, 2010

Twitter: twitter.com/nature_org. We’re using all of the main social media sites like Facebook, Twitter, YouTube, Flickr, etc. For tools specifically, we use CoTweet to manage our Twitter communications and MBuzz for monitoring our social media mentions. Are you tracking Return on Investment (ROI), and how?

Social Media 206

Social Media Conservancy Interview Media 206

Nonprofit Tech for Good

OCTOBER 5, 2011

These best practices will also be demonstrated live in the upcoming webinar How Nonprofits Can Successfully Use Twitter and LinkedIn. When your group reaches that size, it’s likely to produce more traffic to your website and new e-newsletter subscribers than 10,000 fans on Facebook or followers on Twitter will do. for Nonprofits.

Linkedin 195

Linkedin Group Practice Management 195

Nonprofit Tech for Good

JUNE 13, 2013

If your nonprofit has a good content strategy in place and understands the power of integrating all your nonprofit’s communications channels (website, email, Facebook, texting, etc.), Facebook Fundraising Mobile Media Social Media Twitter ROI (Return on Investment)' There absolutely is a math to social and mobile media.

Track 185

Track Mobile Media Fundraising 185

Nonprofit Tech for Good

FEBRUARY 8, 2012

Define metrics of measurement and create a social media ROI spreadsheet. Write content and secure photos for website pages. 2) Twitter. Create a Twitter Profile. Find your Twitter voice. Create Twitter lists. Experiment with Twitter social good apps and portals. Download Twitter app.

Social Media 266

Social Media Social Media Tech 266

Nonprofit Tech for Good

JULY 9, 2012

To be successful on the Social Web, nonprofits need to have a presence on mutliple social networks and should be consistently creating content that can be shared on the Social Web, such as blog posts, photos, and videos. Having a discussion on your Facebook Page is not a social media strategy, nor is is engaging supporters on Twitter.

Social Media 268

Social Media Management Media Social 268