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10 Digital Marketing & Fundraising Trends for Nonprofits in 2022

Nonprofit Tech for Good

Below are the notes from the “10 Digital Marketing & Fundraising Trends to Watch in 2022” webinar presented by Heather Mansfield on December 1. The webinar was designed as a supplemental course to the webinar series required to earn a Certificate in Digital Marketing & Fundraising. Why Quarterly Impact Reports?

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Understanding how California AB 488 impacts online charitable fundraising

Candid

If you are a California-based nonprofit or solicit any donations in California, it’s critical to understand California AB 488 (AB 488). A new law that went into effect in California on January 1, 2023, AB 488 is aimed at improving transparency and accountability in online charitable fundraising. What is California AB 488?

professionals

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Text-to-Give: The Ultimate Guide to Mobile Fundraising

Bloomerang

Mobile communication is becoming a central part of nonprofit fundraising and advocacy. According to the M+R Benchmarks 2023 report , 62% of nonprofits used text messaging for fundraising purposes in 2022. Text-to-give is one of the easiest and fastest ways to raise donations via SMS messaging.

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Expanding Your Donor Network Through Fundraising Events

Bloomerang

Fundraising events have always been a cornerstone of nonprofit organizations’ efforts to engage donors and garner financial support. Let’s explore strategies to maximize the potential of fundraising events to both retain your loyal donors and capture their friends’ attention and support.

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7 Giving Options You Should Add to Your Donation Page

Achieve

When you think of optimizing your nonprofit’s donation page, you may envision adding an eye-catching image or writing new copy about your organization’s mission. In this article, we’ll discuss one of the most impactful tactics for improving your donation page: adding more giving options. Let’s dive in!

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5 Text Best Practices to Boost Your Fundraising Success

Get Fully Funded

With Giving Tuesday and the end-of-year giving season fast approaching, your nonprofit is likely ramping up efforts to reach its annual fundraising goals. Text marketing , also known as SMS marketing, can help your organization engage supporters, build relationships, and ultimately boost your fundraising results.

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4 Key Fundraising Technologies to Know for 2022

Greater Giving

When COVID hit, every nonprofit turned to auction technology to keep fundraising. Technology remains the cornerstone of modern fundraising. For many virtual events, more guests means more eyes on the cause, and potentially even greater fundraising. Be prepared for the uncertain future by understanding these key services.