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Level Up Your Marketing with Analytics

Association Analytics

By having tags in place, you can start building personas around your member’s behaviors and demographics and begin to learn what types of products and services they are interacting with and when. Once you have your taxonomy and metadata in place, you can use metrics to analyze the performance of your marketing channels.

Analytics 169
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Are Multistep or Single-Step Donation Forms Better for Nonprofits?

Qgiv

Single-step forms put all form fields in one place. If you’re a Qgiv user, you can use the Form Comparison tool to get a side-by-side comparison of both forms’ performance. If you’re collecting more in-depth information, like the kind of info you’d need to process a donation , use a multistep form. Let’s take a look!

professionals

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How to Create a Content Strategy for Your Nonprofit

Media Cause

This provides a good ground for comparison on what speaks to your brand and what does not. If you don’t already have a set of brand guidelines, now is a great time to put them in place. If you have a popular post that has outdated info in it (i.e., there have been changes to platforms), take the time to make updates.

Content 59
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Unicef’s Little Bet on Pinboard

Beth's Blog: How Nonprofits Can Use Social Media

We’d been considering what place Pinterest could have in our digital engagement for a little while. We’d like to try to benchmark it against other disruptive pinterest campaigns but we’re not sure there is a good comparison case study. Is your nonprofit placing a little bet on pinterest?

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What's New in Adobe Acrobat Pro 2017

Tech Soup

More info: Digital IDs. File Comparison. More info: Compare two versions of a PDF file. More info: Scan documents to PDF. When you open multiple files, Acrobat now places each PDF document in a new tab within a single window. Get Acrobat Pro 2017. Multiple Document Tabs.

Adobe 56
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23 Top Virtual Fundraising Ideas

CauseVox

You could either turn an existing event into something virtual or create a completely new virtual fundraising event in its place. We typically see organizations that do peer-to-peer fundraising not only help create a sense of community, but they also raise about 2x as much in comparison to other digital fundraising initiatives.

Virtual 98
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What to Expect When Buying a Nonprofit CRM

Neon CRM

Yeah, I’d say that the biggest problem that nonprofits are looking to solve with a CRM is the need for an organized, central place to store all their data —and where that data can easily be moved from one function to another. Honestly, that’s as good a place to start as any! The next step is the comparison process.

Review 52