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Level Up Your Marketing with Analytics

Association Analytics

If you don’t have a process in place to get your info, we suggest that you implement a workflow for your email list requests. You can us directional attributions for: Trend comparison – compare this year’s campaign vs. previous years’ to determine which is most effective.

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Are Multistep or Single-Step Donation Forms Better for Nonprofits?

Qgiv

If you’re a Qgiv user, you can use the Form Comparison tool to get a side-by-side comparison of both forms’ performance. If you’re collecting more in-depth information, like the kind of info you’d need to process a donation , use a multistep form. Conclusion. Qgiv is here to help! Want to learn more about Qgiv’s tools?

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Tools Galore: How To Track What Content Resonates With Your Audiences

Care2

Perhaps you have a hunch, but the only surefire way to know this info is to develop a tracking and measurement plan. Wildfire Monitor : This is a great tool for historical comparisons of the growth of your organization''s social media following vs. other organizations on Facebook, Twitter, or Google+.

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How to Create a Content Strategy for Your Nonprofit

Media Cause

This provides a good ground for comparison on what speaks to your brand and what does not. If you have a popular post that has outdated info in it (i.e., Before you get started in building a content strategy, you should first ensure you know your brand voice. there have been changes to platforms), take the time to make updates.

Content 59
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Overcoming Declining Nonprofit Website Traffic

Connection Cafe

Assuming you’re using Google Analytics*, here are 4 steps you can take: Year-Over-Year Comparison. Setup Google Analytics to do a year-over-year comparison. But know seasonal events/activities could affect that comparison. You’ll also get a year-over-year comparison of traffic spikes. Examine Visits. Referral Traffic.

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Unicef’s Little Bet on Pinboard

Beth's Blog: How Nonprofits Can Use Social Media

We’d like to try to benchmark it against other disruptive pinterest campaigns but we’re not sure there is a good comparison case study. We predicted it might be smaller as the campaign is disruptive to the usual pinterest pattern. Please tell us if you know of one! This is true in the digital and communications teams too.

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Check Out the New & Improved NTEN Member Directory (Thanks, User Testing!)

NTEN

The testing led to a much improved directory that makes our original “finished product” look quite clumsy by comparison. fill out your Bio and Org Description fields).

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