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10 Social Media Metrics for Nonprofit Organizations (and How To Track Them)

Nonprofit Tech for Good

For those 79% of nonprofits out there, I have listed 10 social media metrics below that can be easily tracked and plotted on a Social Media Return on Investment (ROI) Spreadsheet ( Download ). If you don’t already, get access to your website’s traffic logs and track and plot unique visitors on the Social Media ROI Spreadsheet.

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[Book Interview] Nonprofit Example of Social Media Excellence: Big Cat Rescue

Nonprofit Tech for Good

YouTube: youtube.com/BigCatRescue. Chris then spends about 8 hours per week responding to comments an building relationships with our viewers. Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. The ROI for us is measured in lives saved more than just the money raised to do so.

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[Book Interview] Nonprofit Example of Social Media Excellence: Pancreatic Cancer Action Network

Nonprofit Tech for Good

YouTube: youtube.com/StopPancreaticCancer. The tools I am currently using are Facebook, two Twitter accounts (one for National messaging via @PanCAN and one specifically for advocacy efforts via @Advocate4PanCAN), YouTube, LinkedIn, MySpace and Delicious. Are you tracking Return on Investment (ROI), and how? Summary of ROI.

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Social Networking Communities Are Migrant Communities

Nonprofit Tech for Good

I just didn’t see how a Facebook Group could ever compare to a MySpace profile in terms of power and ROI (Return on Investment). It’s a good thing I did or this blog and my communities on Twitter, LinkedIn, YouTube, and now Foursquare would likely not exist. Then Facebook launched Facebook Pages in November 2007.

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10 Common Mistakes Made by Nonprofits on Social Media

Nonprofit Tech for Good

For the past six years I have spent 50 to 60 hours a week utilizing Twitter, Facebook, YouTube, Flickr, MySpace, LinkedIn, and Foursquare to promote nonprofits. The brutal but honest — and hopefully well-received — truth is that the majority of nonprofits are making mistakes on social-networking sites that directly undermine their ROI.

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Mark Your Calendars! Google+ Hangout for Nonprofit Organizations

Nonprofit Tech for Good

Now that I have had some time to work with the tool set and figure out through a process of trial and error what kind of content works best on Google+, not only has engagement significantly increased on the Nonprofit Organizations Google+ Page in recent months, but so has my Return on Investment (ROI).

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12 Not-So-Great Realities About Nonprofits and Social Media

Nonprofit Tech for Good

Granted, the positives do outweigh the negatives, but it is important to step back occasionally and take a critical look at how social media is impacting nonprofit technology at your organization as well as your digital staff. The Next Big Thing in social media has no tangible ROI. The last Next Big Thing still has no tangible ROI.