Comment, ROI, Technology and YouTube

10 Social Media Metrics for Nonprofit Organizations (and How To Track Them)

Nonprofit Tech for Good

MARCH 24, 2010

For those 79% of nonprofits out there, I have listed 10 social media metrics below that can be easily tracked and plotted on a Social Media Return on Investment (ROI) Spreadsheet ( Download ). If you don’t already, get access to your website’s traffic logs and track and plot unique visitors on the Social Media ROI Spreadsheet.

Social Media

Social Media Metrics Track Myspace

[Book Interview] Nonprofit Example of Social Media Excellence: Big Cat Rescue

Nonprofit Tech for Good

NOVEMBER 29, 2010

YouTube: youtube.com/BigCatRescue. Chris then spends about 8 hours per week responding to comments an building relationships with our viewers. Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. The ROI for us is measured in lives saved more than just the money raised to do so.

Social Media

Social Media Interview Examples Media

[Book Interview] Nonprofit Example of Social Media Excellence: Pancreatic Cancer Action Network

Nonprofit Tech for Good

NOVEMBER 21, 2010

YouTube: youtube.com/StopPancreaticCancer. The tools I am currently using are Facebook, two Twitter accounts (one for National messaging via @PanCAN and one specifically for advocacy efforts via @Advocate4PanCAN), YouTube, LinkedIn, MySpace and Delicious. Are you tracking Return on Investment (ROI), and how? Summary of ROI.

Cancer

Cancer Social Media Los Angeles Action

Social Networking Communities Are Migrant Communities

Nonprofit Tech for Good

JULY 28, 2010

I just didn’t see how a Facebook Group could ever compare to a MySpace profile in terms of power and ROI (Return on Investment). It’s a good thing I did or this blog and my communities on Twitter, LinkedIn, YouTube, and now Foursquare would likely not exist. Then Facebook launched Facebook Pages in November 2007.

Social Network

Social Network Community Network Myspace

10 Common Mistakes Made by Nonprofits on Social Media

Nonprofit Tech for Good

JUNE 8, 2011

For the past six years I have spent 50 to 60 hours a week utilizing Twitter, Facebook, YouTube, Flickr, MySpace, LinkedIn, and Foursquare to promote nonprofits. The brutal but honest — and hopefully well-received — truth is that the majority of nonprofits are making mistakes on social-networking sites that directly undermine their ROI.

Social Media

Social Media Avatar Media Ratio

Mark Your Calendars! Google+ Hangout for Nonprofit Organizations

Nonprofit Tech for Good

JUNE 18, 2012

Now that I have had some time to work with the tool set and figure out through a process of trial and error what kind of content works best on Google+, not only has engagement significantly increased on the Nonprofit Organizations Google+ Page in recent months, but so has my Return on Investment (ROI).

Calendar

Calendar Google Organization Plugin

12 Not-So-Great Realities About Nonprofits and Social Media

Nonprofit Tech for Good

SEPTEMBER 18, 2016

Granted, the positives do outweigh the negatives, but it is important to step back occasionally and take a critical look at how social media is impacting nonprofit technology at your organization as well as your digital staff. The Next Big Thing in social media has no tangible ROI. The last Next Big Thing still has no tangible ROI.

Social Media

Social Media Media Social ROI

Vote and Comment for ALL these Awesome Nonprofit Panels at SXSW!

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2009

And like last year's ROI Poetry Slam , our session will be interactive, thought-provoking, and dare I say, fun! And, if you submitted a nonprofit panel - and I managed to miss it while scanning 2200 in ten minutes - please add the link and description in a comment. In addition, there's be lots of learning shared freely.

Comment

Comment Social Media Jordan Cancer

11 Blog Content Ideas for Nonprofits

Nonprofit Tech for Good

MAY 7, 2012

received 93,000 visits and as traffic grows consistently from month to month so does my ROI. Still, understand that the more good, high-quality content your nonprofit blog publishes, the higher your ROI. Share and Comment on Breaking News. As of last month, Nonprofit Tech 2.0 Nonprofit Tech 2.0 That said, mix it up!

Content

Content Ideas Nonprofit Interview

11 Blog Content Ideas for Nonprofits

Nonprofit Tech for Good

MARCH 6, 2013

Still, understand that the content your nonprofit blog publishes, the higher your ROI. Share and Comment on Breaking News. A day or two after the event, write up a brief blog post summarizing the event, with a Flickr slide show or YouTube video recapping the event. offers a 90-minute webinar on blogging on WordPress.

Content

Content Ideas Nonprofit Interview

HSUS YouTube User-Generated Video Competition Grows List - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

MARCH 3, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" What were the costs associated with facilitating the competition?

YouTube

YouTube Generation Video Social Media

Insiders Guide to Video and YouTube for Nonprofits - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

AUGUST 16, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" frogloop: what advice do you have for nonprofits using YouTube to effectively advance their mission?

YouTube

YouTube Social Media Video Advocacy

Insiders Guide to Video and YouTube for Nonprofits - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

JULY 14, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" frogloop: what advice do you have for nonprofits using YouTube to effectively advance their mission?

YouTube

YouTube Video Social Media Advocacy

HSUS YouTube User-Generated Video Competition Grows List - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

MARCH 4, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" What were the costs associated with facilitating the competition?

YouTube

YouTube Social Media Generation Video

See What’s Out There » Blog Archive » 5 Technology Links To Check Right Now

See3

MAY 21, 2007

MyBlogLog has been helpful with traffic, as has my speaking engagements, participation in the Nonprofit Blog Exchange , comments to other blogs, and mentions of us in the press. Share and Enjoy: One Comment comment Mary-Louise I work for Guy Kawasaki. Thanks for your comments about Guy’s keynoting and the link to his blog!

Technology

Technology FAQ Newsletter NTC

Great reads from around the web on June 6th

Amy Sample Ward

JUNE 6, 2012

You can join the conversations in the comments, or click through to the original posts to find what others are saying. Building on last year’s session, we were pleased that this year we had the opportunity to introduce the “crowdsourcing” experiment to collectively solve our nonprofit technology problems."

Web

Web San Francisco Bookmarking Search

Ten Things Nonprofits May Not Know About MySpace [But I Wish They Did]

Nonprofit Tech for Good

DECEMBER 2, 2009

When I first started myspace.com/nonprofitorganizations almost 4 years ago I had no idea that it would evolve to become as large as it has, or that the brand/community/concept would spread to Facebook , then YouTube , and now Twitter. I was able then to tap into that community when I expanded into Facebook, Twitter, and YouTube.

Myspace

Myspace Teen Facebook Social Network

11 Blog Content Ideas for Nonprofits

Nonprofit Tech for Good

MAY 7, 2012

received 93,000 visits and as traffic grows consistently from month to month so does my ROI. Still, understand that the more good, high-quality content your nonprofit blog publishes, the higher your ROI. Share and Comment on Breaking News. As of last month, Nonprofit Tech 2.0 Nonprofit Tech 2.0 That said, mix it up!

Content

Content Ideas Nonprofit Interview

How Can Volunteer Coordinators Help Their Organizations Become Networked Nonprofits?

Beth's Blog: How Nonprofits Can Use Social Media

JULY 14, 2010

At the same time, volunteer service organizations need to rethink how they work and what technology they use. For those orgs, Beth and Allison advise individuals at nonprofits to go small, try simple stuff , not focus on ROI, be willing to fail, and leverage small successes. Share it in the comments. Orientation.

Volunteer

Volunteer Network Organization Help

See What’s Out There » Blog Archive » Nonprofit Video – Going mainstream

See3

OCTOBER 7, 2007

RSS feeds and blogs, article comments, social networks… it’s all increasingly important. RSS feeds and blogs, article comments, social networks… it’s all increasingly important. technologies to see about rates of adoption. Video is the most compelling content online. 8 Oct 2007 Mike Wow! 95% is a lot.

Video

Video FAQ Bookmarking RSS

See What’s Out There » Blog Archive » ABC Talks Nonprofit Tech

See3

MAY 1, 2007

Share and Enjoy: One Comment comment Katrin Ahem, she will – if you do what ourmedia does and license Creative Commons 11 May 2007 Leave a Reply Get Tips and Best Practices Sign up below to get our newsletters highlighting the latest in online marketing and communications for nonprofits.

Tech

Tech Contest FAQ NTEN

See What’s Out There » Blog Archive » America’s Giving Challenge

See3

JANUARY 21, 2008

Parade magazine and the Case Foundation are partnering with GlobalGiving to launch America’s Giving Challenge — an initiative to inspire and reward greater giving through online technology. Recent Posts 5 Questions to Evaluate Your Nonprofit Video ROI Enter the 2010 Tagline Awards Today!

America

America Challenge Cambodia Giving

Social Media in the Nonprofit Workplace: Does Your Organization Need A Social Media Policy?

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 15, 2009

Everyone needed to sit down and look at exactly how they could make the best use of this new technology. Peter Campbell has a terrific post on the ROI of Flexibility , riffing on one of my earlier posts about IT and Social Media. And the senior managers got concerned, "do we want our staff commenting on blogs?

Social Media

Social Media Policy Media Social

How Unused Gift Cards Can Support Nonprofits - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

JUNE 26, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Sound interesting? Contact them for more info.

Social Media

Social Media Gift Advocacy Support

See What’s Out There » Blog Archive » OLPC – One Laptop Per Child

See3

DECEMBER 21, 2007

In fact, it’s an amazing set of technological and operational breakthroughs.) Here’s a demo video: Share and Enjoy: One Comment comment Beth Kanter I got one for Harry for the holidays. Recent Posts 5 Questions to Evaluate Your Nonprofit Video ROI Enter the 2010 Tagline Awards Today! More thoughts later.

Laptop

Laptop FAQ Newsletter Copyright

See What’s Out There » Blog Archive » It’s not just young people

See3

SEPTEMBER 12, 2007

While it is true that the younger generations tend to be early adopters of new technology, the internet has become a central part of communications and commerce for every demographic group. Last year, Nielsen/NetRatings did a study and found that a third of YouTube’s audience is over 45.

People

People Demographics FAQ Video

Three Tips: How to Harness the Power of Video for Nonprofits - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

JULY 15, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" To create a new comment, use the form below. Copyright © 2008, Care2.com

Video

Video Social Media Advocacy Case Study

NTEN Member Buzz Round-Up: This Week in NPTech

NTEN

FEBRUARY 20, 2009

UNF has a YouTube channel and uses Twitter to engage support online. Those familiar with Michelle's work in the nptech sphere understand that this non-open-source tool review is rare, so go take a gander and join the discussion in the comments! Rockstar Beth Kanter presented on social media ROI. One tactic is going online.

Nptech

Nptech NTEN Mashup Listserv

Earned Media: How to Stay Relevant and Track It - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

MAY 22, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Leave comments on blogs. Add your comments below. Have some more handy tips?

Track

Track Social Media Media Advocacy

Successful Organizations On Twitter: Wellstone Action - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

APRIL 22, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Receive monthly updates 1 Comment | by Share Article in Social Networking , Web 2.0

Social Media

Social Media Twitter Action Advocacy

Google Announces Project 10^100 for World-Changing Ideas - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

OCTOBER 13, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" 5 Comments | by Share Article in Crowdsourcing , Misc. first i will start in my college only.i

Google

Google Social Media Ideas Project

See What’s Out There » Blog Archive » NTEN Does Web 2.0

See3

MARCH 27, 2008

Home • About Us Mission Team News Partners Careers • Services Overview Interactive Marketing Video Web Design and Development • Clients Clients List Client Login • Resources Overview Events YouTube for Nonprofits Guide to Online Video Video FAQs Our Blog • Contact POSTED BY Daniel Hartman MAR 27, 2008 NTEN Does Web 2.0

NTEN

NTEN Web Case Study Stumbleupon

See What’s Out There » Blog Archive » iPhone 2.0 – Bigger Than Sliced Tomatoes

See3

MARCH 17, 2008

Share and Enjoy: 5 Comments comment jackie Does this mean office iPhones will be required in the next year?? Recent Posts 5 Questions to Evaluate Your Nonprofit Video ROI Enter the 2010 Tagline Awards Today! You’re witnessing the birth of a third major computer platform: Windows, Mac OS X, iPhone.

FAQ

FAQ Newsletter Game Video

Why Nonprofits Need to Grow their Online Lists - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

JUNE 5, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Websites like Facebook, MySpace and YouTube are among the top 10 most trafficked sites in the US.

Social Media

Social Media Online Advocacy Media

33 Must-Read Updates to Social Media for Social Good: A How-To Guide for Nonprofits

Nonprofit Tech for Good

MAY 18, 2013

Know that using third-party apps decreases ROI if not used carefully. In fact, a study released in the fall of 2011 revealed that auto-posting to Facebook decreases likes and comments by up to 70% which can have a detrimental impact on a nonprofit’s EdgeRank score on Facebook. Chapter 5 :: Introduction to YouTube Channels.

Social Media

Social Media Social Chapter Media

Reaching Baby Boomers: The Next Big Demographic in Nonprofit Online Fundraising - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

FEBRUARY 17, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" YouTube and TV networks), while 41 percent had visited social networks (e.g.,

Demographics

Demographics Social Media Advocacy Online

SXSW Panels Offer Key Advice to Nonprofits - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

MARCH 27, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Maybe success is as simple as providing something people want.

Social Media

Social Media Advice Advocacy Media

Reaching Baby Boomers: The Next Big Demographic in Nonprofit Online Fundraising - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

FEBRUARY 17, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" YouTube and TV networks), while 41 percent had visited social networks (e.g.,

Demographics

Demographics Social Media Online Advocacy

Vlinks: The Webs Best Video Sharing, Vlogging, and Resources - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

JUNE 13, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Believe it or not, YouTube is not the be all end all of video hosting sites.

Vlog

Vlog Video Social Media Resource

Revamped Politics Online Conference Ready for Its Closeup - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

FEBRUARY 27, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" March 5 Conference website Post a Comment | by Share Article in Misc. Session on Does web 2.0

Conference

Conference Social Media Online Advocacy

See What’s Out There » Blog Archive » Identity 2.0

See3

JANUARY 30, 2008

Home • About Us Mission Team News Partners Careers • Services Overview Interactive Marketing Video Web Design and Development • Clients Clients List Client Login • Resources Overview Events YouTube for Nonprofits Guide to Online Video Video FAQs Our Blog • Contact POSTED BY Michael Hoffman JAN 30, 2008 Identity 2.0

Proposal

Proposal Philanthropy Kiva Video

33 Must-Read Updates to Social Media for Social Good: A How-To Guide for Nonprofits

Nonprofit Tech for Good

MAY 18, 2013

Know that using third-party apps decreases ROI if not used carefully. In fact, a study released in the fall of 2011 revealed that auto-posting to Facebook decreases likes and comments by up to 70% which can have a detrimental impact on a nonprofit’s EdgeRank score on Facebook. Chapter 5 :: Introduction to YouTube Channels.

Social Media

Social Media Social Chapter Media

22 Must-Read Updates to Social Media for Social Good: A How-To Guide for Nonprofits

Nonprofit Tech for Good

OCTOBER 22, 2012

Know that using third-party apps decreases ROI if not used carefully. In fact, a study released in the fall of 2011 revealed that auto-posting to Facebook decreases likes and comments by up to 70% which can have a detrimental impact on a nonprofit’s EdgeRank score on Facebook. Use YouTube’s video editing tools.

Social Media

Social Media Social Chapter Media

Last Chance to Vote for Nonprofit SXSW Panels: Closes September 4th

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 3, 2009

And like last year's ROI Poetry Slam , our session will be interactive, thought-provoking, and dare I say, fun! As the latest technology allows people to “engage” from their computers/phones rather than getting their hands dirty IRL, will this impact the future of volunteerism? In addition, there's be lots of learning shared freely.

Social Media

Social Media Cancer Jordan Kiva

10 Social Media Metrics for Nonprofit Organizations (and How To Track Them)

[Book Interview] Nonprofit Example of Social Media Excellence: Big Cat Rescue

Trending Sources

[Book Interview] Nonprofit Example of Social Media Excellence: Pancreatic Cancer Action Network

Social Networking Communities Are Migrant Communities

10 Common Mistakes Made by Nonprofits on Social Media

Mark Your Calendars! Google+ Hangout for Nonprofit Organizations

12 Not-So-Great Realities About Nonprofits and Social Media

Vote and Comment for ALL these Awesome Nonprofit Panels at SXSW!

11 Blog Content Ideas for Nonprofits

11 Blog Content Ideas for Nonprofits

HSUS YouTube User-Generated Video Competition Grows List - Online Fundraising, Advocacy, and Social Media - frogloop

Insiders Guide to Video and YouTube for Nonprofits - Online Fundraising, Advocacy, and Social Media - frogloop

Insiders Guide to Video and YouTube for Nonprofits - Online Fundraising, Advocacy, and Social Media - frogloop

HSUS YouTube User-Generated Video Competition Grows List - Online Fundraising, Advocacy, and Social Media - frogloop

See What’s Out There » Blog Archive » 5 Technology Links To Check Right Now

Great reads from around the web on June 6th

Ten Things Nonprofits May Not Know About MySpace [But I Wish They Did]

11 Blog Content Ideas for Nonprofits

How Can Volunteer Coordinators Help Their Organizations Become Networked Nonprofits?

See What’s Out There » Blog Archive » Nonprofit Video – Going mainstream

See What’s Out There » Blog Archive » ABC Talks Nonprofit Tech

See What’s Out There » Blog Archive » America’s Giving Challenge

Social Media in the Nonprofit Workplace: Does Your Organization Need A Social Media Policy?

How Unused Gift Cards Can Support Nonprofits - Online Fundraising, Advocacy, and Social Media - frogloop

See What’s Out There » Blog Archive » OLPC – One Laptop Per Child

See What’s Out There » Blog Archive » It’s not just young people

Three Tips: How to Harness the Power of Video for Nonprofits - Online Fundraising, Advocacy, and Social Media - frogloop

NTEN Member Buzz Round-Up: This Week in NPTech

Earned Media: How to Stay Relevant and Track It - Online Fundraising, Advocacy, and Social Media - frogloop

Successful Organizations On Twitter: Wellstone Action - Online Fundraising, Advocacy, and Social Media - frogloop

Google Announces Project 10^100 for World-Changing Ideas - Online Fundraising, Advocacy, and Social Media - frogloop

See What’s Out There » Blog Archive » NTEN Does Web 2.0

See What’s Out There » Blog Archive » iPhone 2.0 – Bigger Than Sliced Tomatoes

Why Nonprofits Need to Grow their Online Lists - Online Fundraising, Advocacy, and Social Media - frogloop

33 Must-Read Updates to Social Media for Social Good: A How-To Guide for Nonprofits

Reaching Baby Boomers: The Next Big Demographic in Nonprofit Online Fundraising - Online Fundraising, Advocacy, and Social Media - frogloop

SXSW Panels Offer Key Advice to Nonprofits - Online Fundraising, Advocacy, and Social Media - frogloop

Reaching Baby Boomers: The Next Big Demographic in Nonprofit Online Fundraising - Online Fundraising, Advocacy, and Social Media - frogloop

Vlinks: The Webs Best Video Sharing, Vlogging, and Resources - Online Fundraising, Advocacy, and Social Media - frogloop

Revamped Politics Online Conference Ready for Its Closeup - Online Fundraising, Advocacy, and Social Media - frogloop

See What’s Out There » Blog Archive » Identity 2.0

33 Must-Read Updates to Social Media for Social Good: A How-To Guide for Nonprofits

22 Must-Read Updates to Social Media for Social Good: A How-To Guide for Nonprofits

Last Chance to Vote for Nonprofit SXSW Panels: Closes September 4th

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