Understanding the Psychology of Why Donors Give to Nonprofits
Nonprofit Tech for Good
AUGUST 14, 2022
Prefer to donate to local charities or make a long-lasting impact through their investments. See giving as a family tradition and seek to teach their children generosity. Sample identities could be “community leader” or “survivor” or “change maker.”. Desire to repay or pay forward in gratitude through their giving.
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