Channel Mail ROI Trend 
Allegiance Group
APRIL 15, 2024
Direct mail fundraising should be an integral part of your nonprofit’s direct response strategy. When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. Allegiance Group makes achieving direct mail success simple. Does direct mail work?
EveryAction
NOVEMBER 9, 2022
Welcome to another installment of Thursday Thoughts, a dedicated space for our friends in nonprofit sector leadership to reflect on reports, statistics, and other trends—because when our community shares knowledge, we can all do more good. Check out our last installment here ! Segment your audience. Track and analyze your results.
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Bloomerang
JANUARY 3, 2022
This includes the cost to design, mail, print, and create the appeals, as well as the time that your staff spent working on the campaign. This will help you understand donor trends, such as if you reached a new audience, if the average gift amount increased, etc. . Response rates for each channel used . Average gift size.
Nonprofit Tech for Good
JUNE 23, 2020
Likely a sign of best practices to come, their donation pages simply ask for credit card information and an email address (not a mailing address) and have an extensive offering of different ways to donate. Facebook has the highest ROI and it is worth investing $100-500 in a test advertising campaign for your monthly giving program.
DipJar
SEPTEMBER 12, 2022
Overlooking important trends. Channel preference (social media vs. email). Overlooking important trends. Start by doing social media research to find the right platform for your organization and consider those most trending among other nonprofits, including: . Gather past content from a specified time period and channel.
Nonprofit Tech for Good
NOVEMBER 29, 2010
Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. The ROI for us is measured in lives saved more than just the money raised to do so. Chris also notes the headlines and tags of videos that are trending and often patterns our next video to capitalize on the buzz.
Nonprofit Tech for Good
SEPTEMBER 14, 2010
Beyond adding your nonprofit on the desktop site, most of the ROI from using Foursquare comes from using it on an iPhone, Android phone, or Blackberry. You can upload and simultaneously post videos to Twitter and your 12Seconds Channel with just a few clicks straight from your smartphone. Foursquare.
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