Nonprofit Tech for Good

MAY 16, 2024

By Stasia Hural , Digital Marketing Lead at Keela – a complete software solution for nonprofits looking to grow revenue, centralize and manage data, and deepen donor engagement. Using AI isn’t just a passing trend; it’s essential for nonprofits looking to make a bigger impact. It lets nonprofits sift through lots of data.

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Donation Data Fundraising Analytics 182

Qgiv

APRIL 22, 2024

Nonprofit marketing is one of the key components of getting your organization seen by potential supporters! Your marketing strategies and the marketing channels you use can drastically affect your fundraising success throughout the year. However, marketing for nonprofits can come with its difficulties.

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Marketing Guide Nonprofit Channel 52

Bloomerang

JUNE 8, 2021

It’s important to determine goals and objectives , understand your audience , and develop a coherent message as first steps because having these pieces in place will help you identify the best medium or communication channel for each nonprofit message. . Your channel is the vessel in which you choose to share your content.

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Platform Communication Indianapolis Channel 117

Neon CRM

MAY 31, 2023

It’s mostly true—numbers don’t always tell the whole story. That’s why it’s important for fundraisers to stay up to date on nonprofit organization statistics and use metrics to inform their fundraising strategies and decisions. In fact, 60–80% of all fundraising revenue is raised through direct mail. 37 Million U.S.

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Statistics Fundraising Metrics Mail 97

Nonprofit Tech for Good

FEBRUARY 17, 2022

Getting a good look at organized data will tell you a story about your supporters’ journey with your organization and the experience you need to create at your event. Regardless of your call to action, the key to maximizing your reach is to be as visible and intentional as possible in the channels where your audience lives.

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Tips Fundraising Management Cancer 334

Qgiv

SEPTEMBER 1, 2021

If your nonprofit is participating this year (and you should be!), What marketing channels will you use? If you’re thinking about taking a one-channel marketing approach, there’s a good chance some donors will miss your messaging. Instead, try using multi-channel marketing to earn more Giving Tuesday donations.

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Channel Marketing Donation Giving 52

Kindful

FEBRUARY 25, 2021

There was a time not too long ago when digital channels like email, social media, and text messaging were seen as complementary to direct mail: the cornerstone of any robust donor communications strategy. Unfortunately, direct mail seems to have fallen out of favor with nonprofit communicators.

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Mail Relationship Digital Donor 52

Connection Cafe

MARCH 26, 2021

Of course, no two donors are exactly alike, which means your nonprofit has to account for lots of different supporters with different motivations and different ways to reach them. However, this isn’t to say that your nonprofit should launch multiple distinct marketing campaigns. Show Gratitude. Reach New Audiences. Build Momentum.

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Greater Giving

DECEMBER 15, 2022

In this guide, we’ll discuss how to use digital marketing strategies to update your organization’s nonprofit marketing and outreach plans both now and into the future. Remember that marketing for nonprofit organizations is not only about fundraising. Integrating Marketing Channels . Core Nonprofit Marketing Channels.

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Nonprofit Tech for Good

SEPTEMBER 16, 2021

By Rosie Powers , a Strategist at Mission Minded —a branding firm that works exclusively with nonprofits, foundations, and independent schools. As summer fades into fall, end-of-year fundraising season is top-of-mind for nonprofits. And remember that these stories aren’t yours to tell; each subject of every story owns that story.

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sgEngage

MARCH 22, 2022

A common misconception among newer nonprofit professionals is that every campaign or event is meant to attract new donors and donations. But first, let’s compare how the major communication channels of direct mail versus digital communications play a role in donor retention. Direct Mail versus Digital Communications .

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Retention Communication Donor Strategy 96

Nonprofits Source

APRIL 24, 2023

Email is a major communication channel for many nonprofits. Brands, nonprofits, and personal connections all clamor for their attention. Try these five creative ideas to get more out of your nonprofit email campaigns. It’s a channel that functions as part of your larger digital strategy. to your supporters?

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email Campaign Ideas Tips 91

EveryAction

MAY 11, 2023

Welcome to another installment of Thursday Thoughts, a dedicated space for our friends in nonprofit sector leadership to reflect on reports, statistics, and other trends—because when our community shares knowledge, we can all do more good.  A full-service marketing and creative agency, Media Cause helps nonprofits accelerate their impact.

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Advocacy Nonprofit Training Train 207

Nonprofits Source

SEPTEMBER 27, 2023

Nonprofit Animals hold a special place in our hearts, which is why it’s so important for your nonprofit to protect and advocate for their well-being. However, running a successful animal-related nonprofit goes beyond compassion alone. In this guide, we’ll provide four tips for marketing your animal-related nonprofit.

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Marketing Tips Influence Nonprofit 52

Neon CRM

OCTOBER 31, 2023

Having solid donor engagement strategies in place is important for any nonprofit that wants to inspire generosity in their community and build a base of lifelong supporters. But the world is a noisy place: Donors are bombarded with constant messaging that can drown out a nonprofit’s attempts to reach them.

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Donor Strategy Nonprofit Phone 98

Bloomerang

AUGUST 31, 2022

Nonprofit storytelling refers to a specific way of communication that organizations use to personalize their mission. Let’s just be honest right up front: in the case of many nonprofits, the staff is small and the time is limited. We tell stories. How can storytelling improve your nonprofit’s communication strategy?

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Storytelling Guide Structure Audience 111

Neon CRM

NOVEMBER 30, 2023

Stories are powerful. It’s incredibly important for nonprofits to tell stories about their organization and the people they serve. Storytelling for nonprofits is an avenue to connect with donors and help them relate to your work. What is Nonprofit Storytelling? To that aim, there are two important terms to know.

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Storytelling Guide Nonprofit Story 52

Nonprofit Tech for Good

JUNE 23, 2020

This is the fourth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Related Webinar: Online Fundraising Best Practices for Nonprofits.

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Practice Online Fundraising Nonprofit 339

Nonprofit Tech for Good

AUGUST 19, 2023

By Meredith Gray , Head of Marketing at Keela – a complete software solution for nonprofits looking to grow revenue, centralize and manage data, and deepen donor engagement. As the world becomes increasingly more digital, nonprofits around the globe are recognizing the importance of accepting online donations as a form of giving.

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Donation Digital Online Giving 206

Neon CRM

AUGUST 18, 2023

While the end of the year can be a time to relax and unwind, it’s also a season for nonprofits to ramp up fundraising. With so many donations rolling in during the holidays, it seems like your nonprofit could just sit back and let the momentum of the season drive an increase of giving. But where do you start?

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Nonprofit Tech for Good

APRIL 3, 2022

Many nonprofit organizations struggle to engage their board members with fundraising, especially the act of asking another person for money. Be familiar with important information on the organization’s website, social media sites, YouTube channel, and other assets. bulk mail permits, rules and regulations, mail houses).

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Fundraising Mail Law Donation 344

Bloomerang

JUNE 1, 2022

50% of nonprofits receive the majority of donations from October through December, so it’s critical that you have a plan in place to maximize your fundraising efforts during this time. Most nonprofits begin their year-end fundraising planning in November, but 7.7% Direct mail is the most popular year-end giving marketing method.

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Guide Giving Nonprofit Metrics 109

Pamela Grow

SEPTEMBER 14, 2023

What are the nonprofit fundraising and communications books you turn to, time and time again? Creative Deviations, How you can infuse your story-telling, fundraising and direct response with more creativity by John Lepp For years, my go-to bible for direct response was Denny Hatch’s Million Dollar Mailings. What’s your favorite?

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Game Fundraising Storytelling Press 59

Neon CRM

AUGUST 18, 2023

Getting started with nonprofit fundraising can be a thrilling journey. To succeed, it’s important to grasp the basics of three strategies: email fundraising, direct mail fundraising, and fundraising events. Direct mail, emails, and events will make up the foundation of your fundraising campaigns. You have two donors.

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Guide Fundraising Mail Metrics 52

Bloomerang

MAY 26, 2021

This is the step where you determine which channel you will use to acquire donors. While some advice may suggest starting with determining a channel, the reality is, if you want the best results, you need to know who your audience is FIRST—and let that drive your decision about which channel you think they will respond to. .

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Program Donor Tips Channel 118

Saleforce Nonprofit

JULY 8, 2021

Email marketing is one of the most cost-effective marketing channels, enabling you to talk directly to your past, current, and potential donors. This post offers five ways you can optimize your fundraising campaign and create winning emails as we all prepare for the biggest season for nonprofit fundraising — end-of-year giving.

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email Marketing Strategy Tips 116

Candid

APRIL 6, 2023

Peer-to-peer fundraising campaigns have become an increasingly popular strategy for nonprofits in recent years. This approach involves supporters raising funds on behalf of a nonprofit by reaching out to their family, friends, colleagues, and others in their network.

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The Modern Nonprofit

FEBRUARY 22, 2022

According to many reports , email marketing is the best channel for return on investment. In addition to emailing your supporters when promoting a campaign, email them with helpful tips, industry-related updates, inspiring stories, and recaps of successful events and volunteering efforts. Provide quality content.

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Newsletter Social Media Storytelling Mail 105

Allegiance Group

MAY 1, 2024

Navigating the complexities of year-end fundraising for nonprofits can often feel like threading through a maze of challenges. In the following blog post, we will delve into practical strategies to help your nonprofit maximize its efforts during the crucial calendar year-end period. But fret not – this is where our guide comes in.

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Campaign Guide Fundraising Storytelling 52

Neon CRM

AUGUST 25, 2023

Nonprofit calls to action are what drive people to take the next step. They may appear on your website, in emails, at the end of social media posts, and even on direct mail materials! In this article, we’ll focus specifically on the calls to action you need for your nonprofit website. What Are Calls to Action?

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The Modern Nonprofit

MARCH 26, 2024

Estimated Reading Time: 5 minutes Turning Crisis into Community: How to Make Emergency Donors Lifelong Supporters As nonprofit professionals, we are all too familiar with the cycle of emergency fundraising. Segmenting new donors based on demographics, interests and preferred channels can enable more personalized outreach.

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OneCause

MARCH 14, 2023

As those in the nonprofit world realize, few things are as effective—or as time consuming—as fundraising events. With this in mind, how should your nonprofit go about effectively marketing your next fundraiser? What marketing channels should we use? But they can also consume resources.

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Marketing Guide Fundraising Nonprofit 52

The NonProfit Times

MAY 10, 2024

That is some of the data from the research arm of software giant Blackbaud, following a survey of more than 1,000 Gen Zers and nearly 300 nonprofit professionals. However, statistical reporting needs to be balanced by stories that tug at the heart in ways young people can relate.

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Data Donor Giving Arlington 59

Cloud 4 Good

SEPTEMBER 8, 2021

When a Nonprofit Should Use a Datawarehouse. Now that we’ve covered the fundamentals of what data warehouses are and how they fit into your broader technical architecture, let’s consider some common nonprofit use cases that a data warehouse can support. Direct mail is a key part of your fundraising strategy.

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Roles Data Strategy Technology 112

The NonProfit Times

MAY 23, 2024

The closest thing we have in the nonprofit space to a retailer’s limited-time only offer is a limited-time only match, and I think people really responded when they realized there was another offer waiting for them,” said Catharine Holihan, vice president of direct marketing for the American Cancer Society. “At

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The Modern Nonprofit

APRIL 18, 2023

Estimated Reading Time: 6 minutes Unlock the fundraising potential of your nonprofit by understanding your target audience. conduct research Gather data on your current supporters Review your nonprofit’s existing data, such as donor records , volunteer information, and past survey results.

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Guide Donor Fundraising Social Media 52

NetWits

AUGUST 8, 2012

to learn more about the turn to online fundraising, the need for a multichannel approach and how direct mail is still alive and well. Such messages are able to reach large audiences, present powerful story-telling as only multi-media can, and provide the means for instant giving. Download the full Multichannel Fundraising Report.

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