Qgiv

APRIL 22, 2024

Your marketing strategies and the marketing channels you use can drastically affect your fundraising success throughout the year. Nonprofit marketing refers to all of the different strategies your organization uses across the various channels of communication to spread awareness about your cause and gain new supporters for your mission.

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Marketing Guide Nonprofit Channel 52

Qgiv

SEPTEMBER 1, 2021

What marketing channels will you use? If you’re thinking about taking a one-channel marketing approach, there’s a good chance some donors will miss your messaging. Instead, try using multi-channel marketing to earn more Giving Tuesday donations. What is multi-channel marketing? Here are some tips!

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The Storytelling Non-profit

SEPTEMBER 14, 2021

Year-end fundraising campaigns that meet their goals happen as a result of good planning and excellent project management. But year-end fundraising campaigns that exceed their goals happen because there is a compelling story behind them. Storytelling for Fundraising – It’s a Non-negotiable.

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The Modern Nonprofit

JANUARY 2, 2024

Integrate Across Communication Channels Use testimonials in a variety of your communication channels. Partner Testimonial: Example : “Our collaboration with [Nonprofit Name] has been instrumental in achieving our shared goals. Who are your target storytellers? This widespread use maximizes their impact.

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Bloomerang

DECEMBER 4, 2023

How to Audit Your Strategic Plan to Prepare for Annual Planning Nonprofit Mastermind Podcast Your strategic plan is your guiding star, helping you determine where to channel your energy, time, and resources. Use this time of the year to audit your long-term plan to ensure it’s a powerful tool for your annual planning.

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Nonprofit Tech for Good

JULY 5, 2020

Their work has been featured in The New York Times, NPR, CNN and AdWeek and Doug is a guest lecturer at Stanford University on the power of storytelling for nonprofit organizations. High video engagement should be your goal because social media algorithms prioritize content that get lots of reactions, comments and shares.

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Bloomerang

JUNE 8, 2021

It’s important to determine goals and objectives , understand your audience , and develop a coherent message as first steps because having these pieces in place will help you identify the best medium or communication channel for each nonprofit message. . Your channel is the vessel in which you choose to share your content.

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ASU Lodestar Center

DECEMBER 5, 2017

Storytelling is a strategic tool that has been used since the beginning of humanity to transmit a meaningful message to others. Nonprofits can also make use of storytelling to engage their audience , get their attention, and influence them to change their behavior and take action. Know Your Goals. Select Your Audience.

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Storytelling Audience Channel Story 45

Tech Soup

SEPTEMBER 12, 2017

Storytelling is the currency of fundraising. In the digital environment of email, social media, and mobile, we can use storytelling in innovative ways to inspire supporters and donors — and raise more money. Below are six tips for nonprofits that want to use digital storytelling to engage donors and boost giving.

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Storytelling Campaign Digital Tips 66

sgEngage

MARCH 22, 2022

While acquisition is definitely a worthwhile goal, a sensible fundraising specialist will tell you that another top priority of any given fundraising project should be retaining the dedicated supporters that you already have. . Focus on impact storytelling . Personalize all appeals . Segment your audience .

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Nonprofit Tech for Good

JANUARY 17, 2019

A new year brings new goals and now is the perfect time to plan your social media content calendar for 2019. A great social media content calendar can help you: Save time : we’re all busy, which means that sometimes we can forget to update our social channels – especially if you don’t have a dedicated social media manager.

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Calendar Social Media Content Media 278

Nonprofit Tech for Good

SEPTEMBER 12, 2021

Put your creativity to work and decide which campaign type makes the most sense for your goals. After all, strong storytelling can help build meaningful connections with your audience and even move them to rally around your cause. Nailing down the “why” behind this year’s fundraising goals. Building your campaign layout.

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Allegiance Group

DECEMBER 18, 2023

The merged company will focus on meeting the needs of nonprofits through various channels including best-in-class analytics, superior storytelling, exceptional donor experience, and full-service marketing and fundraising across the donor continuum.

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Group Analytics Classes Industry 52

Saleforce Nonprofit

JULY 8, 2021

Email marketing is one of the most cost-effective marketing channels, enabling you to talk directly to your past, current, and potential donors. The stories of Riley kids, Caiden, Caroline and Harry (featured above) were shared across digital channels, resulting in a 19% increase in campaign performance. Embrace Storytelling.

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Qgiv

JANUARY 8, 2024

Diversifying your fundraising channels can help you reach more donors by making giving convenient for them. Master the art of nonprofit storytelling Storytelling is an essential tool for nonprofits, and its importance continues to grow year after year. Be authentic.

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EveryAction

NOVEMBER 9, 2022

At the end of the day, this kind of peer-to-peer connection is a helpful way to amplify your goal on a day saturated with communications! You can also ask for seed funding—make sure you’re not starting at 0% to your goal at midnight on November 29. What have you raised in the past and what is a realistic goal?

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The Modern Nonprofit

APRIL 18, 2023

Define your mission and goals Begin by clearly outlining your organization’s mission and the specific goals you aim to achieve. Once you have a clear mission, set both short-term and long-term goals that are specific, measurable, achievable, relevant, and time-bound (SMART).

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Greater Giving

DECEMBER 15, 2022

Here’s what we’ll be covering to better utilize marketing for donor engagement: Core Nonprofit Marketing Channels . Integrating Marketing Channels . Before you begin developing your nonprofit marketing campaign, don’t forget to set meaningful goals for what you want to accomplish. These can be quarterly or annual goals.

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Allegiance Group

APRIL 15, 2024

When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. This shows that appreciation for this communication channel is growing among younger generations. This channel also tends to see positive returns—for every $1.27 Mail enhances trust and credibility.

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Mail Fundraising Nonprofit Channel 52

Bloomerang

JUNE 26, 2023

Based on survey results, we found that fundraising success is determined by the media channels nonprofits use to share their message and mission. Determining where to start and what channels are most worthwhile can be confusing, especially when staff capacity and external pressures are involved.

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The Storytelling Non-profit

MAY 3, 2022

Whether the fundraising campaign has a $5,000 or a $5 million goal, or if it’s a seasonal campaign, what really matters is managing the whole process from start to finish, getting yourself organized and really strategically poised to execute the campaign. What is a multi-channel fundraising? What didn't happen? All of those things.

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Nonprofit Tech for Good

OCTOBER 31, 2018

By Julia Campbell , a social media and storytelling consultant for nonprofits and author of Storytelling in the Digital Age: A Guide for Nonprofits. In addition to overall giving increasing these next two months, the number of your donors giving online and via social media channels is growing.

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Candid

DECEMBER 12, 2022

For example when watching a video, audio and visual channels activate separate parts of the brain , and when these two elements combine, it helps supporters better understand and engage with your mission. . To learn more about how to construct your nonprofit explainer video’s narrative, check out this guide to nonprofit video storytelling.

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Allegiance Group

APRIL 11, 2023

The merged company will focus on meeting the needs of nonprofits through various channels including best-in-class analytics, superior storytelling, exceptional donor experience, and full-service marketing and fundraising across the donor continuum.

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Group Analytics Classes Industry 52

The Modern Nonprofit

MARCH 26, 2024

By using cause-specific language that clearly conveys the urgency of needs on the ground, you can compel donors to take immediate action through their communications across channels. Segmenting new donors based on demographics, interests and preferred channels can enable more personalized outreach. This plants a seed.

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Classy

JUNE 16, 2021

and then moves into reassuring the fundraiser that they can be successful with their goal. By saying thank you and expressing support for the fundraiser’s goal upfront, The Salvation Army sets the tone for the rest of the toolkit. Storytelling Examples. Download the Guide to Nonprofit Storytelling. Stewardship Tips.

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Get Fully Funded

SEPTEMBER 27, 2023

If your fundraising event or the end of a specific fundraising campaign is quickly approaching and you haven’t quite hit your goal, try not to stress. Lean Into Storytelling Your nonprofit’s story is an invaluable tool when it comes to fundraising. Here are a few tools and platforms to explore: Social media.

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Qgiv

JANUARY 12, 2023

Social media is an important channel of communication for connecting with your donors and supporters. Set SMART goals Build your audience persona Develop your brand Determine what channels to use Put together a content strategy Drive engagement Track your results. Set SMART goals. Determine what channels to use.

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Media Cause

AUGUST 31, 2022

For some clients, we only contributed to a particular channel or two, while for others, we orchestrated their entire effort across channels. And now, a deeper look at what worked: Content and Storytelling for Year-End Fundraising Gains with Hope Services. One unique storytelling approach they used was giving handles.

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Nonprofits Source

SEPTEMBER 27, 2023

Leverage Multiple Marketing Channels If you want to attract the attention of as many supporters as possible, develop a multichannel marketing strategy. Create a brand guide to ensure your graphics and messaging stay consistent across these channels. Tell the story of those impacted by your organization.

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Marketing Tips Influence Nonprofit 52

sgEngage

OCTOBER 11, 2023

I’m sure you’re using at least one of these social media channels. Develop an acquisition strategy for your top one or two social media channels. Unlike your social media channels, you have complete control. Leverage Social Media Meta, Insta, TikTok, LinkedIn, YouTube, and the recently rebranded X.

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Qgiv

APRIL 9, 2024

Your organization’s social media strategy should be a carefully structured plan with SMART goals, posting frequency, key dates (like an awareness month tied to your mission), and content guidelines for posts. Paid social media can help you further your nonprofit’s reach so you can reach and surpass the SMART goals you set.

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Social Media Media Guide Social 52

Forum One

NOVEMBER 2, 2023

Forum One has partnered with NRDC to develop its website as well as additional digital assets, such as an immersive storytelling experience to celebrate the organization’s 50th anniversary in 2020 and an offshore drilling position tracking tool to help constituents easily find their legislators’ positions on offshore drilling.

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Forum One

FEBRUARY 22, 2022

We understand goals and increase impact: Sometimes our partner organizations come to us with a project that clearly sits within strategy. In these cases, we’ll spend time developing a plan that starts with listening, goal setting, outlining constraints, and exploring solutions. What the strategy team does. Meet the strategy team.

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Kindful

SEPTEMBER 1, 2021

That’s why it’s important to plan ahead, set goals, and brainstorm some Giving Tuesday campaign ideas several weeks or months in advance. Wondering what kind of campaign would best serve your goals? Video] GivingTuesday.org: Goal Setting for Giving Tuesday. The Power Of Storytelling For Fundraising. Thanking Donors.

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Whole Whale

JANUARY 27, 2022

Individual executives have a significant advantage over company accounts across many platforms both from a storytelling and algorithmic standpoint. Remember, any ZOOM call can be recorded for audio in two channels, that file can then be sent to this service and translated in minutes.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 14, 2009

Now to dig into this topic because it combines a couple of interest - storytelling with social media and working in a networked way. Lina offers a concise definition of Transmedia Storytelling , a concept and term coined by Henry Jenkins. It’s likely time to add storytelling to the task list.

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