Nonprofit Tech for Good

OCTOBER 15, 2022

Your nonprofit does incredible, life-changing work. Your year-end fundraising campaigns should show your donors what you’ve accomplished together over the past year, and invite them to give toward an even brighter future. Show your donors how their giving makes a difference for your mission. Use compelling design.

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Nonprofit Tech for Good

AUGUST 19, 2023

By Meredith Gray , Head of Marketing at Keela – a complete software solution for nonprofits looking to grow revenue, centralize and manage data, and deepen donor engagement. As the world becomes increasingly more digital, nonprofits around the globe are recognizing the importance of accepting online donations as a form of giving.

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Qgiv

SEPTEMBER 1, 2021

Giving Tuesday is almost upon us! If your nonprofit is participating this year (and you should be!), how are you getting the word out about your Giving Tuesday campaign? What marketing channels will you use? Instead, try using multi-channel marketing to earn more Giving Tuesday donations. Here are some tips!

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Neon CRM

NOVEMBER 15, 2023

Direct mail is too often associated with the past. Some assume direct mail is ineffective today and that younger audiences don’t want to receive it. But direct mail isn’t dead —the personal touch, visibility, and open rate that comes with direct mail have made it significant in the digital age. Here’s why!

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Nonprofit Tech for Good

MAY 16, 2024

By Stasia Hural , Digital Marketing Lead at Keela – a complete software solution for nonprofits looking to grow revenue, centralize and manage data, and deepen donor engagement. Using AI isn’t just a passing trend; it’s essential for nonprofits looking to make a bigger impact. It lets nonprofits sift through lots of data.

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Allegiance Group

FEBRUARY 14, 2023

in 2020 , according to nonprofit organizations surveyed by the Association for Fundraising Professionals. A donor acquisition strategy is essential to every nonprofit’s sustainability because adding new donors to the file will offset donor attrition and provide a new pipeline for future major donors. year over year. in 2016 to 19.3%

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Achieve

JUNE 2, 2021

For nonprofits, this means millennials are a key demographic to craft fundraising campaigns around. . direct mail campaigns. benefits of direct mail. direct mail and digital marketing. Benefits of Direct Mail. Direct mail can obviously be interacted with physically in ways digital materials can’t.

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Nonprofit Tech for Good

AUGUST 6, 2023

The end of the year is a critical time for nonprofit fundraising. A well-crafted year-end fundraising plan helps nonprofits define clear and specific fundraising goals, identify potential donors, and tailor their messaging better to resonate with their supporters.

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EveryAction

OCTOBER 26, 2022

Warm your donors up with some thoughtful stewardship through a channel that will help you get through: mobile. M+R’s Benchmarks report found that 54 percent of nonprofit web traffic in 2021 came from mobile devices—meaning that on a very basic level, donors are interested in interacting with nonprofits using their smartphones.

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Neon CRM

AUGUST 18, 2023

While the end of the year can be a time to relax and unwind, it’s also a season for nonprofits to ramp up fundraising. During the giving season —October, November, and December—supporters are gearing up to send last-minute donations. Why is the End-of-Year Giving Campaign So Important? But where do you start?

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The NonProfit Times

MAY 10, 2024

The estimated 70 million Americans who belong to Generation Z show a promising commitment to the values of giving and generosity. This next generation is reshaping the giving landscape in ways predictably reflective of their status as digital natives while rallying around priority causes like social justice and climate change.

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Bloomerang

JUNE 1, 2022

The year-end giving season is your nonprofit’s final push to meet and exceed your financial objectives before the start of next year. This is a popular time for charitable giving because supporters are motivated by the holiday spirit and because it’s the last opportunity for donors in the U.S. Year-end giving statistics roundup.

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Pamela Grow

OCTOBER 30, 2023

According to the latest M+R Benchmarks Study , monthly giving increased by 11% in 2022, making up 28% of all online revenue. Even as overall giving slumps, this increase is significant because it means that more organizations are receiving reliable funding on a monthly basis. Understand donors’ giving behaviors.

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Neon CRM

MAY 31, 2023

That’s why it’s important for fundraisers to stay up to date on nonprofit organization statistics and use metrics to inform their fundraising strategies and decisions. Direct Mail Fundraising is Responsible for 60–80% of Revenue Online donations’ popularity continues to rise, but direct mail isn’t dead. 37 Million U.S.

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Greater Giving

NOVEMBER 21, 2022

For most nonprofits, donations from individuals make up the largest portion of the funding you bring in every year. While major donors could give to your organization in a number of ways, one of the most useful but most overlooked is planned giving. Why Is Planned Giving Important to Nonprofits? Let’s get started!

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Qgiv

JANUARY 3, 2024

Text-to-give is a text fundraising method, similar to text-to-donate, that allows your supporters to donate to your organization using their cell phones via text messaging. Text-to-give allows your donors to give through their phone bill, while text-to-donate takes your donors to a mobile donation form to complete their transactions.

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Nonprofit Tech for Good

FEBRUARY 17, 2022

Compelled to give? Regardless of your call to action, the key to maximizing your reach is to be as visible and intentional as possible in the channels where your audience lives. Your most passionate volunteers have a lot of useful data floating around in spreadsheets, e-mails, texts, and minds. Appreciated? Entertained?

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Kindful

SEPTEMBER 1, 2021

If you work for a nonprofit organization, you’ve likely heard that Giving Tuesday is one of the most important days of the year. In 2020, nonprofits raised $2.47 Giving Tuesday Campaigns & Ideas. There are several ways you can participate in Giving Tuesday. Giving Tuesday Campaigns & Ideas.

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Pamela Grow

AUGUST 2, 2023

And, according to ANA/DMA, “Direct mail still pulls a higher response rate than any marketing medium.” Direct mail and digital work side by side to ensure your best campaign. What channels did you use last year? What’s your breakdown at various giving levels? How can you break down all year-end giving? By segment?

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Candid

NOVEMBER 30, 2022

The year-end giving season kicks off with a lot of hype around GivingTuesday, when nonprofits invest significant time, energy, and resources into launching campaigns for the special day. As nonprofit professionals, we wait and hope all day that this is the year our campaign will go viral and bring in millions of dollars in donations.

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Qgiv

APRIL 15, 2024

Sustainability is one of the key concerns in the fundraising world, and it’s important for your nonprofit to identify ways to find additional funding so you can continue supporting your community for a long time. One way your donors can help you extend your impact is through legacy giving. What’s a legacy gift?

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NetWits

JUNE 14, 2012

to learn more about the turn to online fundraising, the need for a multichannel approach and how direct mail is still alive and well. The paradox is that online givers, in aggregate, have much higher cumulative value over the long term than traditional mail-acquired donors. Donor Movement Across Channels. Download Now!

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DNL OmniMedia

MAY 13, 2021

Guest post blog submitted by: GivingMail, a leading provider of direct mail solutions. Creating a marketing campaign might sound simple enough, but implementing a proper strategy with a multi-channel approach is easier said than done. Leverage your nonprofit data. Invest in the best fundraising technology. Let’s dive in!

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NonProfit PRO

JUNE 13, 2022

When creating your nonprofit fundraising and donations strategy, email marketing should be on the top of the list of channels to use to support your efforts. However, 70% of nonprofits do not have an email marketing strategy, despite 26% of online donors saying email marketing is what inspires them to give.

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Qgiv

APRIL 22, 2024

Nonprofit marketing is one of the key components of getting your organization seen by potential supporters! Your marketing strategies and the marketing channels you use can drastically affect your fundraising success throughout the year. However, marketing for nonprofits can come with its difficulties.

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Kindful

FEBRUARY 25, 2021

There was a time not too long ago when digital channels like email, social media, and text messaging were seen as complementary to direct mail: the cornerstone of any robust donor communications strategy. Unfortunately, direct mail seems to have fallen out of favor with nonprofit communicators.

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Nonprofit Tech for Good

JUNE 23, 2020

This is the fourth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Related Webinar: Online Fundraising Best Practices for Nonprofits.

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Nonprofits Source

APRIL 24, 2023

Email is a major communication channel for many nonprofits. Brands, nonprofits, and personal connections all clamor for their attention. Try these five creative ideas to get more out of your nonprofit email campaigns. It’s a channel that functions as part of your larger digital strategy. to your supporters?

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Greater Giving

DECEMBER 15, 2022

In this guide, we’ll discuss how to use digital marketing strategies to update your organization’s nonprofit marketing and outreach plans both now and into the future. Remember that marketing for nonprofit organizations is not only about fundraising. Integrating Marketing Channels . Core Nonprofit Marketing Channels.

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Connection Cafe

MARCH 26, 2021

Successful outreach requires understanding your donors and what makes them decide to give. Of course, no two donors are exactly alike, which means your nonprofit has to account for lots of different supporters with different motivations and different ways to reach them. Show Gratitude. Reach New Audiences. Create Emotional Appeals.

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EveryAction

MAY 11, 2023

Welcome to another installment of Thursday Thoughts, a dedicated space for our friends in nonprofit sector leadership to reflect on reports, statistics, and other trends—because when our community shares knowledge, we can all do more good.  A full-service marketing and creative agency, Media Cause helps nonprofits accelerate their impact.

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NetWits

JUNE 13, 2011

Although the findings of the recently released 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report haven’t changed much since the last edition three years ago, its release has (re)fueled the conversation fire in the #nptech community. flickr.com/photos/mikebaird. In MultiChannel Donors: Real? Where to go from here.

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sgEngage

MARCH 22, 2022

A common misconception among newer nonprofit professionals is that every campaign or event is meant to attract new donors and donations. The longer a donor gives to your organization, the more time you have to build meaningful relationships that will reinforce their long-lasting support. .

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sgEngage

MARCH 8, 2022

Giving Days are time-sensitive fundraising events aimed at rallying communities to maximize engagement and donations to your institution and so much goes into running a successful one. Giving Days are growing in popularity, but they are also increasingly more engaging with the improvements in technology. Rally your Giving Day team.

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Get Fully Funded

JUNE 14, 2023

The generosity of donors is crucial to your nonprofit organization’s success, which means that you should strategically plan your communications with them. This article will cover the following strategies for donor communications for small nonprofits: Tailor communications to donor preferences. Reference past giving history.

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Qgiv

JULY 6, 2022

Giving day campaigns are an increasingly popular online fundraising option for nonprofits everywhere. While the most well-known giving day is Giving Tuesday, more and more organizations are looking to partake in other giving days to engage their community of donors and meet their fundraising goals.

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Nonprofit Tech for Good

APRIL 3, 2022

Many nonprofit organizations struggle to engage their board members with fundraising, especially the act of asking another person for money. Make a “ stretch gift ” that is very generous and is outside your normal giving pattern. Give in-kind support to the organization in a way that actually helps. Be Informed. your neighbors.

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