NonProfit Hub

MARCH 17, 2014

One of the best ways to stir up awareness and publicity for your nonprofit brand is to generate some buzz—word of mouth marketing is free (or at least, cheap) and, even better, highly effective. Nothing generates buzz better than a story about a changed life or someone who benefited from your organization. This isn’t rocket science.

Build 76

Build NPO Nonprofit Offline 76

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 16, 2011

Grantees get better results integrating Facebook, Twitter, and other social media channels best practices and measurement. So, for these organizations, their content pyramid also includes integrating offline w/online channels. On the Ground Engagement: What will you ask people to do offline? Content Curation on Twitter.

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Social Media Training Train Network 97

Connection Cafe

NOVEMBER 22, 2011

Twitter was just a channel to mobilise people to give up their time to create real offline fundraising events. Breast Cancer Care have also encouraged user generated content, driving people to their Flickr, Vimeo and Facebook pages to create a richer online experience. I can't wait to see next year's planned global march on UN!

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Charity Digital Cancer Offline 51

Connection Cafe

AUGUST 13, 2012

How do you measure the impact of motivating and activating your network offline or via word of mouth and the direct or indirect influence social media efforts are having? Does social media influence their “offline” behavior/engagement toward your organization? Basically: if you want to know, ask people.

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Facebook Ratio Influence Social Media 51

Tech Soup

MAY 12, 2011

One participant said, "A good tweet is something that elicits action offline, for example, a laugh or a conversation. The first, and often easiest, step is identifying who are the influencers on the subject of your cause and/or in the nonprofit field, in your local community and beyond. Granted, that's hard to measure."

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Social Media Twitter Media Social 66

Connection Cafe

JANUARY 8, 2010

According to community discussions and feedback, more than ever organizations see their online initiatives and integration with their traditional channels as a mission-critical function for reasons including: Prospects and donors say email from the organization has the same level of influence as direct mail on a person’s decision to give.

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Jordan Offline Channel Exercise 30

Tech Soup

FEBRUARY 12, 2016

NetSquared DC organized a panel discussion on Engagement Strategy: Empowering Champions* and Influencers* on November 3, 2015, to delve into this question. Interview people who are your influencers and champions, and find out why. Whatever you choose, the link should go to your website or social media channels. Engage Offline.

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Support Netsquared Influence DC 36

Connection Cafe

JANUARY 14, 2010

Yes, it’s that natural for Generation Y. It’s clearly one of the best channels that a nonprofit can use to reach this demographic. So, if you want to connect with the folks of this generation, then you’ll need to meet them where they are. Don’t underestimate the power of influencers. Brush teeth.

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Social Media Lesson Learning Media 35

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 4, 2010

My teaching style has been influenced by constructivism in short - less "sage on the stage" and "more guide on the side" and that learners should be actively involved in their learning process. When they are lined up by comfort level, I have been doing a quick poll to see where generations appear along the line.

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Social Media Reflection Learning Social 94

Connection Cafe

APRIL 28, 2009

He asked the question – is organizing the same whether it is done online or offline? A core goal of community organizing is to generate durable power for an organization representing the community, allowing it to influence key decision-makers on a range of issues over time. Campaign: win on specific interests. Start small.

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Organization Community Online Offline 23

Socialbrite

AUGUST 4, 2020

With people retrenching and the economy contracting at a historic 33 percent annual rate in the previous quarter, it may be the right time to focus on relationship building rather than fundraising and revenue generation. Consider influencer marketing. Conduct research and use hashtags to find influencers in your niche.

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Social Media Marketing South Korea Media 98

Connection Cafe

MAY 10, 2016

In order to do this, we knew that we had to increase civic engagement both on and offline, so we recruited local street artists to help. By using social media, a new generation of citizens became excited about voting. Via these different channels, we reached a huge number of viewers. Involve Artists from the Very Beginning.

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Arts Public Philadelphia Artist 20

Neon CRM

MAY 18, 2023

But with so many elements to modern fundraising—both online and offline—it can be tough to keep up. Any good stewardship plan involves consistent and strategic engagement with your donors through a number of channels and with a variety of touchpoints. Don’t forget: Different types of donors often prefer different kinds of channels.

Raise 98

Raise Strategy Help Fundraising 98

Amy Sample Ward

MAY 14, 2009

Email is a critical channel. They were able to use the platform for organizing offline events, finding and collaborating with volunteer organizers, and more. This was a great way for EAC to create a meaningful channel into the discussions and to maintain transparency. Influence decision-makers; impact public policy.

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Tools Tech Map Case Study 100

DNL OmniMedia

FEBRUARY 16, 2022

Lastly, donor engagement with online fundraising generates valuable data, which your team then cycles back into the process and uses to continually refine your digital nonprofit strategy. Offline goals and campaigns. Then, use the engagement metrics and donor feedback you generate to promote the campaign to email subscribers.

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Digital Strategy Create Phase 98

M+R

JANUARY 31, 2023

The causes seemed mixed: Some groups saw a return to a baseline after a few years of outstanding revenue growth influenced by the pandemic. As we looked to specific channels, we did see a bit more divergence, with potentially more influence from messaging, audiences, timing, offers, and other strategic and tactical choices.

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Fundraising Gift Digital Trend 106

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 29, 2010

My co-author, Allison Fine and I found many great examples of successful activism using these tools as part of multi-channel campaigns in our book The Networked Nonprofit. He also makes a false distinction between online/offline or as Allison and I have called it “online and onland&# activism. She Jillian York’s critique.

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Offline Social Media Network Org 116

Saleforce Nonprofit

NOVEMBER 4, 2021

And while technology and channels keep expanding, regulations typically constrict marketers. Most marketers shifted their strategies, from the channels they use to how they define success. These growth areas all perform well on social, but also traditional channels like email. Marketers Strive to be More Data-Driven.

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Marketing Report Trend Metrics 69

Care2

MAY 15, 2009

Email is a critical channel. Facebook General Growth data: More than 200 million active users The fastest growing demographic is those 35 years old and older More than 3.5 They were able to use the platform for organizing offline events, finding and collaborating with volunteer organizers, and more.

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Social Media Tools Online Advocacy 34

Connection Cafe

FEBRUARY 18, 2021

These p osts help me understand how the consumer is going to be influenced, whether they like it or even realize it. . It generates brand awareness and allows new supporters to get connected to the important work we do at the North Texas Food Bank.” —Lexi Kay, Annual Campaign Manager . Gen Z is waiting for you this year.

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Trend Impact Fundraising Strategy 38

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 23, 2009

The key thing that is different with setting a social media objective is that it is not about reaching a mass audience and blasting your message out, it is more about reaching the influencers, developing relationships, having a conversation, and getting insights. Is there an “offline” marketing push that you need to support/connect?

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Social Media Map Strategy Media 106

Care2

JUNE 1, 2009

The most successful organizations are going to be those that use a multi-channel approach based on what your donors are telling you they want. The point is that the world is changing - there are new channels - and that we need to look at how to best strategically incorporate them. These channels will develop and co-exist.

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Mail Social Media Online Advocacy 47

Bloomerang

DECEMBER 10, 2021

There are some great books on neuroscience I highly recommend you read from Daniel Kahneman to Robert Sapolsky to figure out how this affects, Robert Cialdini’s book on “Influence” as well. . But, “Any tips for generating monthly donations from folks who give one time kind of here and there?”

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Money Question Raise Video 104