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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.”

Lesson 59
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How to Promote an Event on Instagram to Boost Attendance

Bloomerang

What channel do they spend the most time on? What are they looking at on those channels? Of the major social media platforms, Instagram routinely tops the list as one of the most important engagement channels for nonprofits looking to reach a wider, younger audience. Create a unique event hashtag. Conduct a lineup countdown.

Contest 83
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Top Lessons from GivingTuesday 2023

Neon CRM

GivingTuesday 2023 by the Numbers Most leading headlines focus on the overall total dollars raised on GivingTuesday. Digital-forward campaigns are still powerful new donor acquisition opportunities: 57% of new donors who gave to organizations using Neon Fundraise were acquired through digital channels. Where Do Donors Give?

Lesson 52
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6 Key Tips to Optimize Your Nonprofit Donation Page

Classy

Explicitly state if you want each person to donate, fundraise, purchase a ticket, or show support for your organization in another way. Explain what your motivation is for fundraising, why the campaign effort is timely, and how easy it is to get involved. Get Your Free Fundraising Campaign Checklists.

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Five Ways to Ensure Your Event Makes Headline News

Connection Cafe

Let’s look at ways to make your event stand out from the crowd and grab some headlines. They gave Dozer a ceremonial finisher medal and set up a fundraising webpage for Dozer. Dozer’s fundraising page raised over $25,000 for cancer research that first year. Social media channels are essential tools for extending your reach.

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New Study: Donations Decline for Nonprofits

Care2

Many of Frogloop's readers are professional nonprofit fundraisers who watch trends like a hawk -- at least when those trends affect fundraising results across sectors and channels. Target's data this year was drawn from 80 different nonprofit organizations, 38 million donors, 79 million gifts and $2.5 More key findings.

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The Surprising Truth About Donor Fatigue And What Nonprofits Can Do To Avoid It

Beth's Blog: How Nonprofits Can Use Social Media

However, I still plan to make my year-end gifts (during Giving Tuesday), but I couldn’t help but wonder about donor fatigue and if there will be any impact on year-end campaigns. . As nonprofits prepare for the upcoming giving season, many fundraisers are understandably concerned about donor fatigue. since Aug.) since Sept.).