How to Optimize Content for SEO Across Channels
Media Cause
OCTOBER 17, 2022
The best-optimized SEO content comes from a mix of: Topical knowledge/expertise – Google calls this EAT ( Expertise, Authoritativeness, Trustworthiness). Deep knowledge of writing well. This should include personality, voice, tone, style, and formatting items (for example—is your nonprofit pro or against the oxford comma?).
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