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Kiss Vanity Metrics Goodbye

Care2

During our discussion, Jessica and I talked about nonprofit and political campaigns obsession with vanity metrics. The other problem with relying on vanity metrics is that it dilutes social media’s real purpose – to be social. Social Networking Trends Web 2.0' Focus on Target Audiences. Focus on Influence.

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Are Associations Losing Their Members’ Trust?—The Leadership ColLAB Explores This Critical Question

.orgSource

This metric is created by asking your constituents one simple question: “On a scale from 0 to 10, how likely are you to recommend this product/company to a friend or colleague?” Working on culture isn’t a finite activity. You need to constantly evaluate the data and analyze progress.

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The New War on Social Media Vanity Metrics

Care2

That’s why you need to change the way you measure social media and declare a war on vanity metrics. The human brain is the best analytics tool. Here are more meaningful metrics to focus on that I''ve written about here on Frogloop. Social Networking Trends Web 2.0' Why is Social Media Data Important?

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10 New Year’s Resolutions for Nonprofit Social Media Managers

Nonprofit Tech for Good

In the next few weeks I’ll be making recommendations of which tools and trends in technology nonprofits should prioritize in 2013, but for this year’s post on New Year’s resolutions I wanted to get back to basics. 4) Read more books. My mind wanders after a couple of paragraphs even when reading New York Times Bestsellers.

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Fundraising Planning Guide, Calendar, Worksheet, + Template

CauseVox

Study Past Fundraising Trends. We have found that the process of listing your resources in a clear, organized manner can help you wrap your brain around how you can go about raising the funds needed. These strategies should also have specific metrics and/or KPIs associated with them to measure their success.

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How to Lose 10 Pounds in 2 Weeks (Or How to Write Better Email Subject Lines)

NonProfit Hub

In those few seconds, a flurry of thoughts flash inside your brain: Who is the sender? As a nonprofit marketer, you are on the other side of this great brain fire. The most important part of any email marketing campaign is to have software that tracks deliverability, open rates, clicked links and other metrics.

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How to Lose 10 Pounds in 2 Weeks (Or How to Write Better Email Subject Lines)

NonProfit Hub

In those few seconds, a flurry of thoughts flash inside your brain: Who is the sender? As a nonprofit marketer, you are on the other side of this great brain fire. The most important part of any email marketing campaign is to have software that tracks deliverability, open rates, clicked links and other metrics.

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