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Five Ways Nonprofits Can Transform Their Social Media ROI (Return on Investment)

Nonprofit Tech for Good

years, I have been providing lots of little tips on how nonprofits can increase their ROI through my Twitter , Facebook , YouTube , and MySpace Best Practices, but now that the vast majority of nonprofits utilize social media and have been for awhile, I think most of us are ready some more advanced strategies. I was a reluctant blogger.

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Four Reasons Why Nonprofits Should Question Facebook’s Integrity, Longevity, and ROI (Return on Investment)

Nonprofit Tech for Good

To question Facebook and it’s integrity, longevity and ROI [Return on Investment]. Facebook tends to leak information that only keeps bloggers and nonprofits guessing and confused. A lot of nonprofits will now have to update their website, e-mail newsletters, and most costly, their print materials. Not even good.

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Three Must-Haves On Your Nonprofit’s Blog

Nonprofit Tech for Good

As I have said many times, I was a reluctant blogger. I did not think the Internet needed another blogger. Blogging has transcended my ROI (return on investment) , primarily from simply featuring my e-newsletter “Subscribe&# option and social networking icons in the upper right column. e-Newsletter sign-up.

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10 Social Media Metrics for Nonprofit Organizations (and How To Track Them)

Nonprofit Tech for Good

For those 79% of nonprofits out there, I have listed 10 social media metrics below that can be easily tracked and plotted on a Social Media Return on Investment (ROI) Spreadsheet ( Download ). If you don’t already, get access to your website’s traffic logs and track and plot unique visitors on the Social Media ROI Spreadsheet.

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11 Obvious Signs Your Nonprofit Needs Social Media Training

Nonprofit Tech for Good

There’s always room for improvement and unfortunately overconfidence in social media skills prevent many nonprofit staff from getting training that could significantly increase their social media ROI (Return on Investment). If all your tweets are marketing or fundraising focused, then your are hampering your ROI. Google, etc.

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10 Blog Content Ideas for Nonprofit Organizations

Nonprofit Tech for Good

I wasn’t convinced at all that the world needed another blogger. 80% of my ROI (Return on Investment = webinar registrations, new clients, speaking engagements) comes from my e-Newsletter, and thanks to blogging my e-Newsletter list has jumped from 3,000 subscribers (which took 4 years to build) to almost 8,000 in 10 months!

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11 Blog Content Ideas for Nonprofits

Nonprofit Tech for Good

Initially a reluctant blogger, I launched Nonprofit Tech 2.0 received 93,000 visits and as traffic grows consistently from month to month so does my ROI. Still, understand that the more good, high-quality content your nonprofit blog publishes, the higher your ROI. Definitely integrate your blog posts with your e-newsletter.

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