Beth's Blog: How Nonprofits Can Use Social Media

MAY 2, 2011

At Zoetica, we facilitating a social media peer learning project called “ Leveraging Social Media: Becoming A Networked Nonprofit.&# Devon Smith, who writes the 24 Usable Hours blog, and a self-described “data nerd&# did a benchmarking analysis for participants. Benchmarking Study by Devon Smith.

Benchmark 96

Benchmark Social Media Measure Results 96

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

You can also invite Alums to share what they’re up to as part of your engagement strategy on social channels, either as a dedicated post or part of the conversation in the comments. Conversation starters that link alumni to the current school experience can spark tons of engagement. Connect Alumni with Current School Experience.

Practice 107

Practice Tips Social Meme 107

Beth's Blog: How Nonprofits Can Use Social Media

MAY 3, 2009

Photo by Smitty42 Lucy Bernholz has a great post called " Metrics Are Good, Unless They Are Bad " which talks about the problems we encounter when we're trying to measure hard to measure stuff - like social media, social return, and social enterprise. Several of us disagreed with the thesis money was the only one metric for success.

Measure 67

Measure Relationship Metrics ROI 67

Amy Sample Ward

AUGUST 18, 2009

I have a guest post up on John Haydon’s blog ! You can visit his blog to read the post and join the conversation there. If you only have an hour a week to post to a blog, then it is unreasonable to expect a lively conversation and community emerging from it, at least not very quickly.

Social Media 190

Social Media Strategy Media Social 190

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

One of the things I've been wanting to do for a while is review my blog content for the year and select the "Top 10" posts or the "best of" posts. Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. Success Metrics for Your Social Fundraising Plan. Giving Good Poke.

ROI 50

ROI Widget Metrics Cambodia 50

BoardAssist

JANUARY 31, 2017

The folks at the Nonprofit Finance Fund (NFF) have written a terrific 3 part series discussing the same, which we share in this week’s blog post. Ideally, you want to focus on liquid unrestricted net assets – these are the resources that are immediately available if needed (more on that further in this blog).

Measure 40

Measure Practice Ratio Conservancy 40

Care2

JANUARY 6, 2009

Out of the box, Google Analytics provides a lot of useful metrics, such as visitors, pageviews, most popular pages, and a variety of other helpful data. It also gives you some more advanced, calculated metrics like bounce rate, average time on site, and pages/visit. Which metrics will help you achieve it? Cost per visitor.

Analytics 54

Analytics Google Websites Metrics 54

Care2

JANUARY 6, 2009

Out of the box, Google Analytics provides a lot of useful metrics, such as visitors, pageviews, most popular pages, and a variety of other helpful data. It also gives you some more advanced, calculated metrics like bounce rate, average time on site, and pages/visit. Which metrics will help you achieve it?

Analytics 54

Analytics Google Social Media Websites 54

Nonprofits Source

JUNE 22, 2017

Despite these behaviors, a lot of digital marketing looks something like this: Let’s take a look at why this approach doesn’t work: First, it’s easy for content to get lost in the 2 million blog posts published every day. Tangible measurements are easy to calculate and can fall into any number of ratios and equations.

Digital 111

Digital Marketing Guide Chapter 111

Amy Sample Ward

JANUARY 2, 2009

If you only have an hour a week to post to a blog, then it is unreasonable to expect a lively conversation and community emerging from it, at least not very quickly. There are lots of blogs , directories , and lists available online to help you get started picking tools that match your goals.

Social Media 102

Social Media Process Media Social 102

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 8, 2009

The success of your blog, or any social media effort, depends on your willingness to solicit feedback and take corrective action when necessary. If you want to have a successful blog that supports your organization’s goals and adds value, improvement should be continuous. Visitors are people who occasionally visit your blog.

Measure 95

Measure Tips Metrics Bookmarking 95

Care2

APRIL 22, 2009

I was starting to hear more and more about the service (from bloggers and early adopters like Beth Kanter and others), and simultaneously was launching a new website for Wellstone Action that we wanted to be more interactive, and which included a blog. Some days are more on one end than others, but overall that is our goal.

Social Media 68

Social Media Twitter Action Advocacy 68

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2009

Inspiration for How To Think Like A Social Media Marketing Genius Presentation by Beth Kanter For the past two years, I've been doing an annual Blog benchmarking process that attempts to do a ROI analysis. Figuring out the Return on Investment for your blog can't be done with a single metric.

Metrics 50

Metrics ROI Measure Content 50

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

I'm doing a session at Boston podcamp called the Social Media Metrics/ROI Game. And, above all, the session needs to be a conversation about Social Media, not a lecture. There is a lot of discussion on the topic on web strategy blogs and from social media strategy gurus like Owyang.

Metrics 56

Metrics Social Media Media ROI 56

Nonprofits Source

NOVEMBER 8, 2022

Follow these seven steps to create a powerful content strategy that drives engagement and conversions: . Review your website’s blog posts, educational guides, and other resources to determine what’s worth keeping and what should be eliminated or adapted. . Increase donation page conversions by 100%. . Set a goal. Set a goal.

Content 75

Content Strategy Create Websites 75

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 6, 2012

I took a look at a couple of the measurement tools available for Pinterest and got on the waiting list for Pinerly after reading this analysis from the Poynter Blog based on stats provided by Pinerly. Rick Kats kindly sent me a spreadsheet of metrics for 6 nonprofits that were early adopters, using it consistently and best practices.

Benchmark 102

Benchmark Photography Ratio Stats 102

Beth's Blog: How Nonprofits Can Use Social Media

MAY 16, 2007

Kevin Gamble left me a comment on a google analytics post that the " Depth of Visit Report " was one of the best metrics (coupled with referring source) for understanding visitor behavior on his university's web site. He did and gave me permission to blog! Unique Blog Readers (content consumption ??? Technorati ???Authority???

Measure 50

Measure Social Media Tools Technorati 50

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2008

My blog is worth $314,448.78. How much is your blog worth? I was inspired by Connie Bensen , a community strategist, who shared a post celebrating the success of her blog over the past year. About a year ago, I decided to benchmark my blog using some tips suggested by Avinash Kaushik. Okay, I'm procrastinating.

Reflection 50

Reflection Measure Technorati ROI 50

Bloomerang

JANUARY 7, 2022

Posting blog articles with updates about the campaign. . If so, they might be ripe for a major gift or bequest conversation. . If you’re looking for additional information about maximizing fundraising, following up, and communication best practices, the Giving Tuesday Blog offers a wealth of insight! Analyze Campaign Data.

Campaign 97

Campaign Ideas Giving Tips 97

Museum 2.0

JUNE 29, 2010

Every Tuesday in June, this blog is featuring a guest post examining some aspect of the book. You can join the conversation in the blog comments and add your own voice to the debate. This is the fifth installment of a book discussion about Ray Oldenburg’s book The Great Good Place. In the end, we are about our content.

Place 30

Place Discussion Library Museum 30