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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? Make the product the hero – Focus ads on the virtues and benefits of the actual product. Thorough understanding leads to big ideas.

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6 Reasons SEO Is Important to Nonprofits and Why

Nonprofit Tech for Good

By Maryanne Dersch , a speaker, coach, and creator of the Superstar Fundraising Academy. Many nonprofits don’t put time and energy into SEO because they don’t understand the benefits. Making it easy for donors to find our website is crucial to fundraising. Google loves when you use its products. It cares about keywords.

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How To Get Started With Mobile Giving To Reach Fundraising Goals

Nonprofits Source

This principle applies similarly to the event management and fundraising spaces. In this article, we’re going to share: Why nonprofits are investing in mobile giving to reach their fundraising goals. Real use cases for how nonprofits are leveraging mobile fundraising platforms. Text-to-give donations.

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How to Get More Subscribers for Your Digital Newsletter

NonProfit Hub

You should also be sure that your copy emphasizes the specific ways your readers will benefit from subscribing. Keep in mind, however, that popup headlines are best when they’re clever and specific to your organization. When you host events or fundraisers, place a newsletter signup beside your check-in sheet.

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Everything You Need To Know About the Google Ad Grant

The Fundraising Authority

In this guide, you’ll find everything you need to know about the Google Ad Grant Program, including eligibility requirements, the application process, and benefits. TechSoup will issue you a token number that unlocks access to various products and services, not just Google for Nonprofits. (It

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The 15 Best Nonprofit Videos to Help You Connect With Supporters

Qgiv

Despite the fact 57% of people who watch a nonprofit video go on to make a donation, video still seems skill- and cost-prohibitive for strapped fundraising professionals. There are tons of fun and random holidays nonprofits can take advantage of to create unique and interesting fundraising appeals. Keep it personal. Show your skills.

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Nonprofit Advocacy: 4 Strategies You Should Consider

Get Fully Funded

However, if your nonprofit lacks the canvassing tools necessary for traditional advocacy outreach, you can still reach supporters through multi-channel fundraising. CharityEngine’s guide to multi-channel fundraising advises nonprofits to get in touch with supporters on a variety of platforms, including: Email.