Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community.

Benchmark 62

Benchmark Digital Trend Report 62

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 7, 2008

IN two weeks, I will have the honor of presenting at the E-Metrics Conference with Jonathon Coleman, Nature Conservancy and Laura Lee Dooley. World Resources Institute - two of the savvy and smart nonprofit social media practitioners who are also metrics geeks.    Laura will focus on Twitter and measuring success. 

Metrics 56

Metrics ROI Community Help 56

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2009

Source: A New Model for Social Media (and Traditional) Measurement.     A few days ago, I asked " What are the best metrics to track your blog's ROI and make improvements? "     Reader engagement consists of metrics for: Conversation (commenting).   Do you need it?

Metrics 71

Metrics Bookmarking Analysis Feeds 71

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

Share Your Story: ROI, Social Media, Nonprofits. tags: nonprofits roi ). Last year at this time, I was writing the chapter on ROI in the soon to be published book from NTEN called " Managing Your Mission." And, it also includes measurement - not just qualitative information. View more presentations from kanter.

ROI 50

ROI Social Media Slides NTEN 50

DNL OmniMedia

FEBRUARY 11, 2021

It involves examining the data and performance metrics of individual major gift officers, as well as the team as a whole, to understand what’s working and what leaves room for improvement. Close examination of major gift metrics allows you to discover: Any obstacles that are holding individuals or your entire team back.

Blackbaud 52

Blackbaud Guide Management Fundraising 52

Givinga

FEBRUARY 26, 2019

Corporate responsibility can be incredibly impactful for business performance and profits, but unfortunately, many CR efforts, especially when it comes to workplace giving, are still broad and poorly measured with little or no direct connection to business performance. But not every platform will make an impact. Resource: ¹ [link]. ² [link].

Profit 45

Profit Software Benchmark Student 45

Bloomerang

MAY 31, 2022

A fundraising strategy helps keep you on track by offering deadlines and benchmarks to hit throughout the year. Also, review your fundraising metrics and data from previous campaigns. These indicators measure the prospect’s propensity to give to your organization. A few effective metrics to track include: Donor retention rate.

Strategy 103

Strategy Develop Fundraising Nonprofit 103

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 15, 2009

Photo by eschipul Yesterday's SXSW Nonprofit Social Media Poetry Slam was so much fun and from the feedback we all learned a lot about measuring the return of social media for nonprofits. Who knew that using the discipline of poetic form could generate such a great discussion about measurement and metrics. Tags: ROI.

Social Media 50

Social Media Reflection Media ROI 50

Nonprofits Source

OCTOBER 4, 2023

Robust CSR software helps alleviate the struggles of managing your company’s philanthropic initiatives and measuring impact, so you can focus on driving employee participation and making bigger waves with your efforts. They track employee participation and measure the impact of these programs.

Software 52

Software Business Guide Companies 52

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 7, 2009

Take her ROI and Measurement list. I've definitely added that link to my social media metrics personal learning space ) She recently pointed to a blog post called " Ten Ways To Measure Social Media Success " by Chris Lake. What I found most valuable was the tip about getting a baseline measurement before you begin.

Social Media 50

Social Media Media Social ROI 50

Care2

JULY 26, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Need some metrics guidelines?

Social Network 74

Social Network ROI Social Media Network 74

Care2

JULY 17, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Need some metrics guidelines?

Social Network 74

Social Network ROI Social Media Network 74

Socialbrite

OCTOBER 31, 2021

As with any form of marketing, though, it’s important to know that you’re getting a favorable ROI for your efforts and that you can identify what’s working and what’s not. So, how do you measure your video marketing efforts? Measuring your video marketing. Measuring the engagement of your videos.

Measure 59

Measure Video Marketing Guide 59

Care2

FEBRUARY 3, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Need some metrics guidelines?

ROI 53

ROI Social Network Social Media Advocacy 53

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 12, 2009

Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Learn to use the tools that help you measure success. Do research first and implement one presence at a time with specific goals and metrics.

Awareness 100

Awareness Tips Social Media RSS 100

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 3, 2009

It's look at what's wrong with public relations in an age of social media, a complete social media primer from the perspective of those who work in communications, and lots of incredibly useful information about the art of listening and metrics for the web 2.0 The old Web metrics don't work well for measuring social media.

Public 50

Public Metrics ROI Chapter 50

NonProfit Hub

FEBRUARY 18, 2021

How can I measure and track our overall fundraising program? . You might answer this question with metrics like the number of new donors or the number of donations. While these basic figures can be informative from a year-over-year trend perspective, they do a poor job answering questions like: Why did these metrics change?

Metrics 87

Metrics Fundraising Retention ROI 87

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 21, 2008

  It included two excellent case studies and social media metrics- one on ASPCA and the other Georgia Tech. " She talked about the importance of measuring your social media efforts.   This was a great positive spin -- rather than measure to show me or prove the impact, it's measure so you can quantify it. 

Social Media 50

Social Media Relationship Media Georgia 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 5, 2009

Perhaps you're looking to make your strategy more effective, less time consuming, or see measurable results. Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Good for you! Great work.

Social Media 98

Social Media Media Tips Social 98

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 14, 2008

Last week, I did my annual Blog ROI benchmarking and I started to noodle around with the question - How can I use AideRSS as a tool to help me evaluate engagement and improve my blog? Aide RSS wrote about measuring social engagement on a blog which that looks at a number of different metrics.

Tools 50

Tools Analysis ROI Benchmark 50

Care2

JANUARY 6, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Which metrics will help you achieve it? Is it to gather donations or content?

Analytics 54

Analytics Google Social Media Websites 54

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 1, 2009

Return on Investment, Return on Reflection: I will integrate my work on social media ROI with general nonprofit technology ROI More about this theme is below because it will be a major focus area for me this year. I will look at benchmarking processes and analyzing benefits and values. score out of 5.0).

Goal 50

Goal ROI Wiki Metrics 50

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. Social Media ROI: Compare With Paper. Measuring the Value of Your Blog.

ROI 50

ROI Widget Metrics Cambodia 50

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 14, 2008

.    What's the ROI of listening? Biz 360:  They start with a baseline benchmark - and measure what they learn and adjustments the clients make.    So, they are able to adjust the ROI.    Created an "advocacy" metric - positive opinion - negative opinion. 

Marketing 50

Marketing ROI Influence Metrics 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2014

I put the call out for nonprofit blog posts on the topic of measuring your nonprofit’s marketing or communication strategies. The art part is how you articulate your organization’s measure of success and formulate strategies to realize that success. The science part of the equation starts with a solid methodology and tools.

Measure 115

Measure Learning Case Study Metrics 115

Bloomerang

JUNE 20, 2023

How to create an online fundraising strategy Tips for a successful online fundraiser 10 effective online fundraising ideas 8 online fundraising metrics to track Use the tips and ideas in this guide to create your own online fundraising plan and to determine the fundraising tools you’ll need to accomplish your ultimate goals.

Ideas 94

Ideas Guide Online Fundraising 94

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2009

Inspiration for How To Think Like A Social Media Marketing Genius Presentation by Beth Kanter For the past two years, I've been doing an annual Blog benchmarking process that attempts to do a ROI analysis. Figuring out the Return on Investment for your blog can't be done with a single metric. Twittered - for velocity.

Metrics 50

Metrics ROI Measure Content 50

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 26, 2010

One problem is that many do not formulate a measurement strategy and are at a loss to justify their investment of time and resources or reap insights to improve what they're doing. . The report presents a framework for measuring social media effectiveness against those business results and presents standardized metrics.

Social Media 99

Social Media Measure Strategy Media 99

Bloomerang

JULY 20, 2023

Organizations that invest in PCI-compliant online fundraising solutions can take proper cybersecurity measures to ensure that their online donation process is secure. Then, determine the amount you’re willing to spend to hit those goals and lead to a healthy return on investment (ROI). Make secure donations.

Ideas 77

Ideas Online Fundraising Tips 77

Media Cause

JANUARY 30, 2023

Many nonprofits are reluctant to allocate budget toward brand marketing efforts because the return on investment (ROI) can be hard to measure. Proper tracking will ensure you have the metrics you need to measure success and set KPI benchmarks. They measure things like ad recall, brand awareness, and consideration.

Awareness 52

Awareness Strategy Build Media 52

Care2

MAY 15, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Link to things that can be measured. Dont measure things for the sake of measurement.

Social Media 34

Social Media Tools Online Advocacy 34

Care2

AUGUST 16, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" We use a file size measurement -- video files must be under 300 MB.

YouTube 34

YouTube Social Media Video Advocacy 34

Care2

JULY 14, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" We use a file size measurement -- video files must be under 300 MB.

YouTube 34

YouTube Video Social Media Advocacy 34

Bloomerang

MAY 30, 2022

Establishing a baseline rooted in past successes and failures allows you to set measurable, realistic goals. The best goals are SMART goals: specific, measurable, attainable, relevant, and time-bound. This allows you to keep your focus on marketing channels that will deliver a higher return on investment (ROI) for your campaign.

Guide 127

Guide Fundraising Social Media Channel 127

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 14, 2009

Today, I am moderating a panel at SXSW about Social Media Nonprofit ROI in the format of a poetry slam. A creative report on non-profits, social media, and effective ROIs delivered as poetry slam and expertly judged including interactive crowd participation. Come measure success. The panel will be in room 18BCD at 5: 00 PM.

ROI 76

ROI Social Media Slides Media 76

NTEN

JUNE 18, 2009

ROI -- or Return on Investment -- is a pre- and/or post-evaluation process and analysis of three factors: benefits, costs, and value of a specific technology purchase over time. ROI can help your organization avoid a technology purchase that is a huge mistake or avoid not investing in a technology that could return many dividends.

Measure 76

Measure ROI Technology Metrics 76

Care2

SEPTEMBER 10, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Q: How can nonprofits define and measure success with an online video?

Video 28

Video Interview Social Media Online 28