Benchmark Interaction Mail Track 
M+R
MAY 31, 2022
About this time last year, we all started talking about Apple’s new Mail Privacy Protection , a.k.a. We saw some of the impacts of these changes in this year’s Benchmarks. Apple Mail Privacy Protection works by pre-loading email content — including open tracking pixels. Read time: 8 minutes. Apple MPP, a.k.a.
Nonprofit Tech for Good
AUGUST 6, 2023
Online channels (email, social media, website, donation forms, and texting) encourage real-time interactions, personalized messaging, and taps into tech-savvy younger donors. Traditional methods, like direct mail, are still important for reaching older or less tech-oriented supporters.
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Association Analytics
SEPTEMBER 22, 2021
According to Marketing General Incorporated’s 2021 Marketing Benchmarking Report, 50% of associations surveyed believe lack of engagement is the top reason members didn’t renew. Because engagement is critical to retaining members, many associations are using a member engagement score to track and build loyalty.
Neon CRM
NOVEMBER 17, 2023
A membership engagement strategy outlines the planned approaches, tactics, and initiatives that a member-based organization will take to foster meaningful interactions and promote sustained participation among its members. That’s a little over two workdays a week—plenty of time to interact with your organization.
Amy Sample Ward
MAY 17, 2011
I shared results from the newest eNonprofit Benchmarks Study from NTEN and M+R Strategic Services. Events – people that attended an event are more likely to care about follow up than the rest of your list so be sure you track who came so you can share pictures, details or next steps.
Bloomerang
AUGUST 23, 2023
Your database is probably home to people from a ton of different sources – your online donors, your direct mail donors, your volunteers, people who signed up on your website, people who registered for one of your events, people who fall into more than one of those categories, etc. Or sent them a handwritten card in the mail?
Bloomerang
MAY 31, 2022
A fundraising strategy helps keep you on track by offering deadlines and benchmarks to hit throughout the year. Pursuing a multichannel marketing strategy using a variety of channels, from social media and email to direct mail, will allow you to expand your reach and promote your cause to the widest possible audience.
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