Nonprofit Tech for Good

APRIL 10, 2022

This is the ninth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Related Webinar: Social Media Best Practices for Nonprofits.

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Twitter Practice Social Media Nonprofit 355

NetWits

APRIL 4, 2012

The 2012 Nonprofit Social Networking Benchmark Report was released at 12NTC yesterday and it’s already stirring up discussions about how nonprofits are leveraging social networks as part of their fundraising and communications strategy. Top 12 Social Media Insights for Nonprofits in 2012.

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Social Media Media Social Social Network 242

Tech Soup

APRIL 17, 2012

NTEN, Common Knowledge, and Blackbaud just released the 2012 Nonprofit Social Networking Benchmark Report. We learned a lot of things, but one prevailing theme stood out - despite limited budgets and staffing, nonprofits continue to find great value in their fast-growing social networks. Tweet It!].

Social Network 56

Social Network Benchmark Report Network 56

Care2

NOVEMBER 29, 2011

The 2011 Nonprofit Social Network Benchmark Report provides some incredible data on how 11K+ nonprofits are using social networks such as Facebook, Twitter, LinkedIn, and others. Are nonprofits raising any money on social networks? LinkedIn is used by 1 in 3 nonprofits.

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Social Network Raise Money Network 78

Nonprofit Tech for Good

APRIL 18, 2017

Now into the second quarter of 2017, three themes are taking shape that the nonprofit sector should be aware of. Second, the popularity of social networking is steady and continues to spread globally, but messaging apps such as WhatsApp, LINE, and Snapchat are emerging as powerful digital communities. Source: Dunham+Company.

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Social Media Stats Mobile Technology 264

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2010

I launched a Facebook Fan Page for my blog over the summer shortly after Facebook announced vanity urls. I resisted it for a year because I was concerned about having yet another social media outpost to feed and tune. I wanted to avoid automated cross-posting of social content because I think it isn't very effective.

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Metrics Benchmark Facebook Experiment 97

NTEN

APRIL 10, 2012

As you may have heard, we released the 2012 Nonprofit Social Benchmarking Report at the NTC last week. The study, done in association with Common Knowledge and Blackbaud, has a lot of great insights into how the nonprofit respondents use social networks. How many followers do nonprofits have on Twitter?

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Social Network Network Social NTC 65

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 18, 2013

Over the years, I’ve attended events where a representatives from Facebook shared with nonprofits how to use the platform more effectively. During the Q/A after the presentation, one of the most frequent questions asked has been, “Will Facebook be making grants to nonprofits?”

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Facebook Donation Grant Nonprofit 122

NTEN

MAY 2, 2011

It turns out that nonprofits of all sizes are able to scale their fundraising efforts on social networks. The 2011 Nonprofit Social Network Benchmark Report found that 30% of Master Fundraisers – those that brought in more than $100,000 – were small organizations and a further 8% were medium-sized.

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Benchmark Social Media Org Media 79

Beth's Blog: How Nonprofits Can Use Social Media

MAY 2, 2011

At Zoetica, we facilitating a social media peer learning project called “ Leveraging Social Media: Becoming A Networked Nonprofit.&# Devon Smith, who writes the 24 Usable Hours blog, and a self-described “data nerd&# did a benchmarking analysis for participants. Benchmarking Study by Devon Smith.

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Benchmark Social Media Measure Results 96

Care2

JANUARY 27, 2011

NTEN, Common Knowledge and Blackbaud invite you to take part in a nonprofit survey about how nonprofits are using online social networks, and enter your name for a chance to win an Apple iPad. The survey results will be compiled and presented at the NTEN Nonprofit Technology Conference in March 2011.

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Social Network Survey Network Social 62

Nonprofit Tech for Good

DECEMBER 19, 2017

As personal computers, smartphones, and the Internet of Things evolve, so must your nonprofit. This webinar was presented on December 19 to more than 1,900 nonprofit staff worldwide and focused on what’s new and next in online communications and fundraising to help nonprofits prepare for the future and embrace being an early adopter.

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Trend Communication United States Online 278

Care2

JULY 22, 2010

One of the biggest questions nonprofits have been asking for the past couple of years, is what benchmarks should they be using for social media? The 2010 Nonprofit Benchmarks Report released by NTEN has some great data that nonprofits can use for guidance. In 2009 nonprofits had an average of 286 followers.

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Benchmark Social Media Media Social 62

Care2

MARCH 23, 2012

The 2012 eNonprofit Benchmark study comes out April 5 th and is packed with great data that highlights key online fundraising and advocacy response rates as well as social media metrics. Not to worry, you can get a sneak peak at some of they key benchmarks in this terrific infographic that illustrates: Fundraising. Social Media.

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Benchmark Advocacy Stats Mobile 72

Care2

DECEMBER 16, 2013

The nonprofit world was buzzing today over the announcement of Facebook rolling out Donate buttons to nonprofit organizations on pages and posts. This will be similar to the Facebook Gifts button that they have been testing with about a dozen nonprofit partners for the past year.

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Facebook Donation Disaster Social Network 78

Nonprofit Tech for Good

DECEMBER 3, 2020

This is the sixth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Related Webinar: Social Media Best Practices for Nonprofits.

Facebook 364

Facebook Practice Avatar Nonprofit 364

NTEN

MAY 10, 2010

Remember those halcyon days of yore when the phrase "social networking" was suffused with golden light? Start a Facebook Page instead! If your organization isn't measuring the results of its social media initiatives, you may be wasting time and effort. New fundraising campaing? Try Causes! Maybe it will work.

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Social Network Network Ning Social 67

Nonprofit Tech for Good

DECEMBER 25, 2016

Attendees will gain insight by learning benchmarks for success based on NGOs active online across six continents. Which social networks are used most often by NGOs as well as performance and engagement benchmarks based on the NGO’s size and location.

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Social Media NGO Technology Free 234

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 4, 2013

A benchmarking process can be as simple as finding a handful of similar nonprofit organizations and comparing your key performance metrics. Take this example comparing nonprofits performance in pinerest. Or you may use a sector wide benchmarking study such as the NTEN Social Networking Benchmarking Study.

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Benchmark Social Media Global Project 103

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 18, 2010

Networked Nonprofit: Care2 Webinar. Join Allison Fine and me on June 21st at 1-2 PM PST/4-5 PM EST for the launch of The Networked Nonprofit published by Jossey-Bass. The above visual is a social network. Each dot represents a person or in network jargon, a node. Source: Monitor Institute.

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Analysis Social Network Social Media Network 104

Nonprofit Tech for Good

NOVEMBER 22, 2016

Facebook launched in 2004, YouTube in 2005, and Twitter in 2006. For over a decade nonprofits, charities, and NGOs worldwide have been embracing social media with the hope of raising funds and creating social change. 1) Declining Engagement and Reach on Social Media. 2) A Revival in Email Fundraising. billion to 5.59

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Technology Trend Social Media United States 100

Nonprofit Tech for Good

FEBRUARY 27, 2012

The following is an excerpt from Chapter 1 of Social Media for Social Good: A How-To Guide for Nonprofits. Pundits and bloggers in the nonprofit sector often lament the inability of social media to raise money for nonprofits. Make Sure Your Nonprofit’s Information in GuideStar Is Current.

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Donation Practice Mail Newsletter 235

NTEN

APRIL 22, 2010

The Nonprofit Social Network Benchmark Report , our joint project with Common Knowledge and thePort, told you that 86% of nonprofits have a presence on Facebook. Tags: facebook NPTech NTEN Social Media. > Download the full e-Book for Free.

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Facebook Disaster Benchmark Nonprofit 74

Nonprofit Tech for Good

JANUARY 27, 2016

A collaborative research project by the Public Interest Registry and Nonprofit Tech for Good, the 2016 Global NGO Online Technology Report is an inaugural effort to gain a better understanding of how non-governmental organizations (NGOs) worldwide use online technology to communicate with their supporters and donors. 95% have a Facebook Page.

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South America North America Internet Stats 100

Care2

AUGUST 8, 2011

If you are a social media data junky, then you are in luck because M&R and NTEN recently analyzed Facebook statistics for the 40 organizations surveyed in their 2011 eNonprofit Benchmarks Study. The Wildlife/Animal Welfare sector had the highest ratio of Facebook users to email subscribers at 242 per 1000.

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Facebook Metrics Ratio Rate 76

Care2

OCTOBER 30, 2013

Comparing your nonprofit to a Presidential campaign is ridiculous. Second, the majority of nonprofits have not raised a dime on social media. Second, the majority of nonprofits have not raised a dime on social media. 63% of nonprofits say social media is not Executive Management''s priority.

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Social Media Money Raise Media 77

Amy Sample Ward

APRIL 16, 2012

This session will provide an overview of the latest research on social networking and online fundraising and provide some guidelines and best practices to get you started today. Pennsylvania Association for Nonprofit Organizations. NTEN: Nonprofit Technology Network. eNonprofit Benchmarks Report.

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Conference Pennsylvania Guidelines Slides 120

Care2

APRIL 3, 2012

I have been waiting to get my hands on the latest 2012 Social Networking Benchmark Report because it’s one of the only comprehensive surveys that provides a good overview of how nonprofits are utilizing social media to brand themselves online, connect with new supporters, and raise money. Facebook pages.

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Social Media Report Media Social 78

Nonprofit Tech for Good

JULY 7, 2010

Over the last decade nonprofit communicators have been perfecting e-newsletters to drive traffic to their organization’s website, blog, Facebook Page, etc. Text messaging campaigns help keep supporters engaged and informed, and can significantly increase traffic to nonprofit mobile websites and smartphone Apps.

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Group Campaign Free Mobile 212

Care2

DECEMBER 30, 2012

As you have probably experienced yourself, raising money for your nonprofit campaign on social media is like pulling teeth. According to the 2012 Nonprofit benchmark Social Network Benchmarking Report, 98% of nonprofits didn’t raise a dime on Facebook, which is second most trafficked site on the web in the U.S.

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Social Media Raise Money Media 78

Nonprofit Tech for Good

OCTOBER 5, 2011

The following is an excerpt from Chapter 6 in the newly released Social Media for Social Good: A How-To Guide for Nonprofits. The best practice listed below are result of spending the last three years maintaining and building the Social Media for Nonprofit Organizations LinkedIn Group. for Nonprofits.

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Linkedin Group Practice Management 196

ASU Lodestar Center

OCTOBER 29, 2014

While social media should play an integral piece, your organization has to allocate more money and time to marketing, build skills, identify targets, and expand beyond social networks. Many organizations concentrate heavily social networking because it’s free, easy to use and gives the false sense of success (i.e.

Social Media 81

Social Media Marketing Media Miami 81

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2010

There have been a lot of questions about customized Facebook landing pages and my business partner at Zoetica, Kami Huyse, wrote this fantastic summary of the resources shared. This post harvests some of the insights shared about social media measurement and nonprofits. The Social Media Measurement Checklist.

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Measure Social Media Media Benchmark 101

Socialbrite

OCTOBER 6, 2022

R ecent years have ushered in a new era of fundraising — and nonprofit fundraising in particular has changed significantly. As noted in the 2021 M+R Benchmarks Study , nonprofits enjoyed a 32% bump in revenue from online sources from 2019 to 2020. In addition, nonprofits’ mobile audience for text campaigns jumped 26%.

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Fundraising Statistics Paypal Retention 69

Nonprofit Tech for Good

FEBRUARY 7, 2017

The primary goal of the report is to set a baseline of benchmarks for success for NGOs worldwide in their use of web and email communications, online and mobile fundraising tools, and social and mobile media. 92% of global NGOs have a Facebook Page. 52% have used social media to report live. Medium NGOs have 19,415.

Social Media 100

Social Media Stats Media Technology 100

Care2

SEPTEMBER 6, 2011

Facebook’s algorithm has always been tricky for marketers to figure out. And now a n ew study by Applum, the developer behind Page tool EdgeRank Checker says that using 3 rd party apps like Hootsuite to post Facebook updates decreases comments and Likes by 70%.

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Studies Facebook API Benchmark 78

Care2

NOVEMBER 17, 2013

While the majority of nonprofit organizations have a social media presence, only 45% of foundations use social media. to dig deeper into what’s trending with foundations and social media. What Social Media Channels Are Foundations Using? 71% of Foundations Have No Formal Social Media Strategy.

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Social Media Foundation Media Social 77