Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community.

Benchmark 62

Benchmark Digital Trend Report 62

NetWits

MARCH 18, 2009

Target Analytics , a Blackbaud Company, has released the 2008 donorCentrics™ Internet Giving Benchmarking Analysis. This is a follow-up to the groundbreaking 2006 report and provides insights into the online and offline trends of donors.

Analysis 100

Analysis Benchmark Internet Giving 100

CauseVox

JUNE 9, 2021

Online virtual fundraising is one of the most popular ways for nonprofits to raise money. According to the latest M+R Benchmarks study , online giving increased 10% in 2019 and has been steadily on the rise, while monthly online giving has increased by 22%. Peer-to-Peer Fundraising. Email fundraising makes up ?

Ideas 98

Ideas Online Fundraising Charity 98

NetWits

NOVEMBER 15, 2011

This is the time of year that your organization should be raising up to 40% of its donations online. While a large majority of donations are still made by check (79 percent), online fundraising is the fastest growing donation channel. – Online fundraising grew 34% and raised over $20 billion dollars in 2010 – Blackbaud.

Fundraising 234

Fundraising Blackbaud Benchmark Charity 234

NetWits

JUNE 24, 2011

So I’ve been extremely gratified to see the buzz surrounding Blackbaud’s 2011 donor Centrics Internet and Multichannel Giving Benchmark Report. million donors and more than $1.16 million donors and more than $1.16 The report, which covers 15.6 The report, which covers 15.6 Register today!

Offline 153

Offline Channel Fundraising Mail 153

Connection Cafe

NOVEMBER 18, 2015

The release of the 9 th Luminate Online Benchmark Report is an opportunity for nonprofits to take stock of how the nonprofit sector is performing online, and what recent trends tell us about donor and giving behavior. Time has shown this not to be the case, even as the overall slice of online giving has inched up.

Benchmark 20

Benchmark Online Report Gift 20

Care2

APRIL 6, 2010

If your nonprofit is not developing yearly benchmarks for its fundraising program, website visits, email and e-newsletter open and click-through rates, start now. Establishing benchmarks helps organizations better leverage supporters, engage activists and keep websites dynamic with compelling content that drives people to take action.

Benchmark 71

Benchmark Measure Organization Convio 71

NTEN

SEPTEMBER 9, 2010

Online Giving Remains Positive. But the latest online giving data shows continued growth. The Blackbaud Index of Online Giving was launched this year and measures online giving data from more than 1,700 organizations. Through June 2010, online giving was up 11.7% Size Matters in Online Giving.

Trend 86

Trend Online Fundraising Offline 86

NTEN

SEPTEMBER 24, 2009

Charities that have traditionally focused on offline fundraising have also learned in recent years the importance of online giving. In fact, the end of the calendar year is also a significant source of the funds raised online for nonprofits. The average online gift for the month of December increased to $248.82

Online 90

Online Fundraising Offline Blackbaud 90

M+R

DECEMBER 13, 2022

Donors that come in through ads are generally less familiar with your program than existing supporters or even people who found your website on their own — so it’s extra important to introduce your organization from the moment they sign up! Once you get those new donors on board, you want to make sure they stick around. those KPIs.

Fundraising 83

Fundraising America United States Track 83

sgEngage

JUNE 30, 2023

How Blackbaud Can Help The Impact of Nonprofit Marketing Nonprofit marketing aims to increase the awareness, engagement, and contributions from donors (especially first-time advocates). According to our Annual Luminate Online® 2021 Benchmark Report , more than 770 social good organizations collectively raised over $1.8

Marketing 40

Marketing Nonprofit Blackbaud Demographics 40

NTEN

JUNE 8, 2011

The 2011 donorCentrics Internet and MultiChannel Giving Benchmarking Report was just released last week, updating the version I excitedly blogged about , lo, those many moons ago. We've been talking a lot about multi-channel fundraising in the last year or two, which begs the question: Are donors really multi-channel? The lesson?

Donor 58

Donor Offline Mail Channel 58

NetWits

MAY 19, 2011

First and foremost, determine which existing audiences you wish to engage (board members, major donors, past event fundraisers or attendees, all donors, volunteers, etc) in your fundraising and how you will reach out to them (email, social networks, mail, phone, on-site events, etc). Understanding the Value of Team Captains.

Relationship 208

Relationship Raise Tips Fundraising 208

Care2

DECEMBER 8, 2010

Care2 is pleased to provide this overview of The Online Giving Study: A Call to Reinvent Donor Relationships just released by Network for Good and True Sense Marketing. The study, which you can download here , summarizes “$381 million in online giving through Network for Good’s platform, including 3.6

Studies 70

Studies Summary Online Giving 70

NetWits

JUNE 13, 2011

Although the findings of the recently released 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report haven’t changed much since the last edition three years ago, its release has (re)fueled the conversation fire in the #nptech community. It shows that where we fail to engage donors, we also fail to raise funds.

Channel 118

Channel News Mail Blogger 118

Beth's Blog: How Nonprofits Can Use Social Media

JULY 16, 2013

80% of the goal was raised before the Online Memorial Event on July 3rd. 128 donors with 45% giving at the suggested minimum donation of $25, 43% gave more than $25 minimum, and 12% gave under the $25 minimum gift amount. 80% of the goal was raised before the Online Memorial Event on July 3rd. Online Memorial Event.

Social Media 129

Social Media Online Learning Fundraising 129

Care2

SEPTEMBER 2, 2011

If you haven’t started, it may be time for your organization to pay special attention to how online and offline work as complimentary fundraising channels, rather than competing initiatives, so you can improve overall giving through multichannel marketing. coordinated, thoughtful multichannel marketing is still pretty rare.

Offline 73

Offline Blended Mail Channel 73

Tech Soup

MAY 22, 2012

Online fundraising has become a popular method for increasing revenue and acquire new donors. While it does not yet amount to the bulk of fundraising for most nonprofits, online giving grew by 13 percent from 2010 to 2011. Looking to help your organization get better at raising money online? Look at Web Traffic.

Results 44

Results Online Donor Fundraising 44

Care2

NOVEMBER 13, 2011

This is the time of year that your organization should be raising up to 40% of its donations online. While a large majority of donations are still made by check (79 percent), online fundraising is the fastest growing donation channel. Online fundraising grew 34% and raised over $20 billion dollars in 2010 – Blackbaud.

Fundraising 73

Fundraising Blackbaud Benchmark Info 73

sgEngage

APRIL 12, 2011

Charity and Technology in the Online Universe This infographic from Mashable and Shane Snow puts social good into better context with donation numbers, growth charts, and some comparisons to its offline counterparts. A lot of good information about how donors research their giving to nonprofits.

Blackbaud 88

Blackbaud Benchmark Nonprofit Chart 88

Connection Cafe

NOVEMBER 26, 2013

You invest heavily in the planning phase, often (err, hopefully) as early as August, but by the time January arrives you want to count the dollars, share the stories, and congratulate donors on another successful year. And, as a fundraiser, you seize the opportunity to build donor loyalty. Determine the ask. Choose your channels.

Build 38

Build Donor Channel Sound 38

DNL OmniMedia

DECEMBER 13, 2021

Constituent relationship management (CRM) refers to the various processes that nonprofits use to steward and build relationships with donors, volunteers, advocates, members, and other constituents to secure ongoing support. Donor management. Overview of CRM for Nonprofits.

Blackbaud 52

Blackbaud Nonprofit Summary Comparison 52

Care2

JUNE 5, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Social Media 47

Social Media Online Advocacy Media 47

NTEN

MARCH 19, 2009

I just finished reading the 2008 donorCentrics Internet Giving Benchmarks Analysis , put out by Blackbaud company Target Analytics. It points to some great momentum in online giving. Over the past few years, online giving has become an increasingly significant source of new donor acquisition. Get the report and read it.

Attention 36

Attention Metrics Online Fundraising 36

Care2

APRIL 16, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Advocacy 44

Advocacy Social Media email Online 44

Care2

FEBRUARY 20, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) com , Inc.

Case Study 35

Case Study Local Studies Social Media 35

Care2

MARCH 23, 2009

Have you ever analyzed your nonprofit organization's online donor list and wondered why many of the people listed aren’t recurring online donors? Direct Mail donors -- who are the primary giving source for most organizations –- rarely give online. Your organization is not alone.

Channel 42

Channel Case Study Fundraising Offline 42

Care2

DECEMBER 8, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Social Media 28

Social Media Online Advocacy Case Study 28

Care2

MARCH 25, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Advocacy 44

Advocacy Social Media email Online 44

Nonprofit Tech for Good

OCTOBER 25, 2023

M+R Benchmarks ] 74% of nonprofits send an automated welcome email after joining a newsletter and these messages have an average open rate of 202% higher than traditional email campaigns. M+R Benchmarks ] Email list sizes decreased by 2% in 2022, after 8% and 9% growth in the previous two years. [

Statistics 228

Statistics email Marketing Benchmark 228

Connection Cafe

JUNE 23, 2014

The new gadgets and channels that are available today don’t just change how we do marketing, or where a product or service might be offered (online vs. offline vs. mobile device). Share current donor demographics in support of your case. Did you know that more than 50% of constituents receive email on their mobile devices?

Technology 44

Technology Leadership Offline Demographics 44

Care2

JUNE 15, 2011

Unless you’ve been living under a rock, you’ve heard that multichannel fundraising, i.e. enabling your donors to give via postal mail, your website, telemarketing, social media, etc. and includes transactions for over 15 million donors and $1 billion in revenue. We’ll share the facts and fallacies about online giving.

Channel 58

Channel Fundraising Blackbaud Advocacy 58

Connection Cafe

MARCH 27, 2009

Here's another clip from my interview with Vinay where he provides some great commentary on the benefits of multi-channel marketing - where online efforts complement offline efforts.

Interview 20

Interview Benchmark Studies Offline 20

Care2

MARCH 23, 2009

Have you ever analyzed your nonprofit organization's online donor list and wondered why many of the people listed aren’t recurring online donors? Direct Mail donors -- who are the primary giving source for most organizations –- rarely give online. Your organization is not alone.

Channel 28

Channel Fundraising Case Study Offline 28

Care2

MAY 31, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Social Media 28

Social Media Advocacy Activities Active 28

Care2

MAY 8, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Advocacy 28

Advocacy Social Media email Online 28

Care2

NOVEMBER 11, 2009

Any nonprofit seeking to recruit online supporters should rightly be concerned with the ultimate value derived from such supporters. The second calculator shows benchmark values from a recent study so that you can compare the performance of your names with those of other organizations working in the same field. The Value of an Email.

email 56

email Benchmark Measure Advocacy 56