M+R
APRIL 24, 2024
The latest edition of the annual M+R Benchmarks Study has arrived, and here’s your ticket to ride. Cram your cranium with metrics on email and mobile messaging, advertising, web traffic, social media and influencers, and more. The social media landscape is changing quickly. The 2024 M+R Benchmarks Study is here!
.orgSource
APRIL 22, 2024
I use the word “change” frequently to describe shifts in the digital world. Change implies moving from one situation to another. The site should be built to accommodate members’ changing needs as well as technology that may be in the pipeline. Subsequent models will incorporate changes based on consumer feedback.
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Media Cause
FEBRUARY 16, 2024
Benchmarking, forecasting, and determining how your organization fares with its supporters is difficult when there is a data gap. While societal change or financial instability may make folks more cautious about where they’re investing their money, it isn’t making them less human. They are behind the curve.
M+R
AUGUST 23, 2023
Data from this year’s Benchmarks made it clear that TikTok is being used by many nonprofits—30% of Benchmarks participants were active on the platform in 2022. And while most TikTok trends change daily, sometimes even hourly, there are some evergreen trends that have graced For You Pages for months and sometimes years!
.orgSource
OCTOBER 17, 2023
You’ll want to enlist directors with influence to champion the idea. But no matter how perfectly you design the instrument, answering a series of questions will not provide the level of introspection that inspires real change. Set benchmarks for performance and accomplishments and highlight progress at each meeting.
Association Analytics
SEPTEMBER 22, 2021
According to Marketing General Incorporated’s 2021 Marketing Benchmarking Report, 50% of associations surveyed believe lack of engagement is the top reason members didn’t renew. Use your data to find out how your customers interact with the organization and how it changes over time, which can help you understand member journeys.
EveryAction
JANUARY 11, 2023
The change in congressional leadership and redistricting means you might no longer have highly-trained volunteers in the districts where you need them most. Pro tip: you might need to use a benchmark lower than four actions if your action opportunities were sparse over the past six months.
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