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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

Focus on selling – Judge ads by sales results, not awards. Put a human face on the cause through case studies, testimonials, and videos. Focus on optimizing donation channels for mobile. It exemplified the gap between advertising awards versus tangible business results. Creativity matters only if it sells.

Lesson 59
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Say So What To Your Data Three Times

Beth's Blog: How Nonprofits Can Use Social Media

During the discussion, one of the partners asked about how they track whether engaging with their audience on Facebook or other social channel might lead to donations. ” Kevin Conroy, the “data scientist” at Global Giving, answered, “Set up goals and tracking URLs in Google Analytics.”

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Free Webinar 1/8: Leveraging Social Media to Engage and Inspire Your Alumni Network

Beth's Blog: How Nonprofits Can Use Social Media

Based on the her book, Measuring the Networked Nonprofit, winner of the 2013 Terry McAdam Award, Beth Kanter will share frameworks, strategies and practical tips for engaging with your network in ways that lead to measurable results. In the book, we share a couple of case studies and examples of engagement models.

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Convio Innovator Awards - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" CI’s innovative approach included tracking the movement of actual sea turtles.

Convio 28
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The Networked NGO in Pakistan

Beth's Blog: How Nonprofits Can Use Social Media

Day 2: Certificates Awarded To Senior Staff Attendees. Social media can be filled with metrics to track results. Peer Synergy is also important — and for the next six months we will have two tracks for the peer groups. Purposeful Measurement to Inform Replication. Grantee organizations will measure what matters.

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Fundraising solutions

Bonterra

Run sophisticated campaigns on the right channels and deliver the right message at the right times to supporters. Learn more How it works All-in-one donor management Track every single interaction with your donors and effortlessly manage relationships through a unified supporter record.

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Why Nonprofits Need to Grow their Online Lists - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Maximize email signup opportunities across your websites and social media channels. Earned media.