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Cause Awareness & Giving Day Campaigns for Nonprofits

Nonprofit Tech for Good

The rise of social media has also given rise to online giving on cause awareness and giving days. The urgency of a campaign occurring on a certain day inspires individuals to donate, but only if your nonprofit prepares in advance and creates an online campaign that taps into the impulsivity of cause awareness and giving day donors.

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HOW TO: Tap into the Power of Cause Awareness Days

Nonprofit Tech for Good

While embracing a comprehensive, long-term breaking news and crisis communications strategy is challenging for many nonprofits, all nonprofits, regardless of their size, can tap into the power of cause awareness days. Many nonprofits already participate in cause awareness day campaigns.

Awareness 262
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10 Online Fundraising Best Practices for Nonprofits

Nonprofit Tech for Good

The first “Donate Now” button was released in 1999 by a project of the Tides Foundation called Groundspring (acquired by Network for Good in 2005) and for the next two decades, nonprofit professionals have embraced the study of inspiring people to give online to good causes. Add a pop-up! That’s the traditional way to do it.

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The Importance of Branding Your Nonprofit on Social Networks Through Graphic Design

Nonprofit Tech for Good

They acted on instinct that social networks were going to be transformative tools for cause awareness and fundraising campaigns, and they were right. An Avatar :: 200 x 200 pixels. Your avatar should compliment or be extracted from your logo: 2. It’s an entirely different Internet than it was just five years ago.

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Donor Personas: How to Identify Your Unique Donor Audience

CauseVox

It’s not just about age and location; it’s about understanding why someone cares about the cause, what drives them, and what barriers might be preventing them from contributing. Engagement Levels: See how different donors engage through different mediums like event attendance, social media, campaign participation.

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11 Obvious Signs Your Nonprofit Needs Social Media Training

Nonprofit Tech for Good

If you’re only making a couple of these mistakes or none at all, congrats - your social media campaigns are likely on the right path. 1) Your avatar is cropped, shrunk, blurry, or too small to make an impact. People follow nonprofits on Twitter to learn about your cause or because they care about the work you do.

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HOW TO: Create a Foursquare Page for Your Nonprofit

Nonprofit Tech for Good

2) Title your Page and upload your nonprofit’s avatar, a page banner, and write a sidebar title and page description. Not all nonprofits need a Foursquare Page, but those will a little creativity and a penchant for early adoption can visualize ways to use the site for activism, awareness, and to promote text campaigns.

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