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Paul Smith Teaches You How To Sell With A Story

Eric Jacobsen Blog

Because, Thursday, September 8 brings the official release of Paul Smith 's new book, Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale. I'm a big fan of Paul's earlier best-sellers, including Lead with a Story and Parenting with a Story. It causes buyers to put down their defenses.

Teach 40
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How To Sell With A Story

Eric Jacobsen Blog

2016 brought the much anticipated release of Paul Smith 's book, Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale. I'm a big fan of Paul's earlier best-sellers, including Lead with a Story and Parenting with a Story. A great story builds credibility and properly positions you in the eye of the buyer."

Story 48
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What Improvisation Can Teach Social Change Leaders

Beth's Blog: How Nonprofits Can Use Social Media

I had the honor of being a guest facilitator at a transformative leadership retreat with colleagues Heather McLeod Grant, Chris Block, Lance Fors, and David Havens – I got to teach but more importantly got to learn from amazing people. This exercise was teaching us to be open to change.

Teach 50
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How To Increase Customer Loyalty

Eric Jacobsen Blog

"Today's customers demand something unlike anything they have ever wanted in the past -- a connection with your business," explains Noah Fleming , author of the must-read book , Evergreen. One of the book's most compelling lessons for me was why it's so important to tell your customers your company's origin story. When was it started?

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How To Lead Authentically In Today’s Workplace

Eric Jacobsen Blog

In this new book, the authors offer practical strategies and techniques to become an authentic leader and reveal how you can navigate your own path to success. The book is filled with dramatic stories of how successful leaders overcame great challenges to build highly successful organizations.

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How To Increase Customer Loyalty

Eric Jacobsen Blog

"Today's customers demand something unlike anything they have ever wanted in the past -- a connection with your business," explains Noah Fleming , author of the must-read book , Evergreen. One of the book's most compelling lessons for me was why it's so important to tell your customers your company's origin story. When was it started?

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How To Cultivate Enduring Customer Loyatly

Eric Jacobsen Blog

"Today's customers demand something unlike anything they have ever wanted in the past -- a connection with your business," explains Noah Fleming , author of the must-read book , Evergreen. One of the book's most compelling lessons for me was why it's so important to tell your customers your company's origin story. When was it started?