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Practical, Actionable SEO Tips for Nonprofits

Nonprofit Tech for Good

You’ve heard many (many) times that all your nonprofit’s blog and site content should be optimized to drive traffic. While it can be hugely helpful, AI doesn’t do an amazing job writing for the searcher’s intent or your audience. When a search engine crawls your site, it sees words and code—not the image. .”

Action 267
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75 Tips + Tricks to Optimize Your Google Ad Grant: Part 2

Media Cause

RSAs allow you to create and use multiple headlines and descriptions that Google then tests to see which combinations perform best. With DSAs, Google dynamically generates headlines and directs users to the most relevant landing page. text in your ad to engage with your audience. Use Google’s Dynamic Search Ads (DSA) as well.

Google 52
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How to Write for SEO and Rank on Google

NonProfit Hub

You can create website content that will boost your nonprofit’s site in search results and put it on people’s radar without a degree in copywriting or any technical expertise. That’s why we wrote this—to give you the need-to-knows about how to write for SEO and empower you to optimize your site for search. . What is SEO? .

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10 LinkedIn Best Practices for Nonprofits

Nonprofit Tech for Good

Tagging corporate sponsors and partners. Since the LinkedIn community is a social network built for business and nonprofit professionals, it is absolutely a best practice to tag and thank your corporate sponsors and partners. For example, this post by the Houston Food Bank tags and shows appreciation for their sponsor , CVS Health.

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Online Fundraising Ideas (7 Strategies & 63% More Donations)

Nonprofits Source

Custom Facebook Audiences. Custom Facebook audiences are an effective way to leverage your existing email lists. They work by matching your database with Facebook, creating a custom audience. Environmental activists divided donors into audiences based on time spent as an activist: 0-6 month activist. 6-12 month activist.

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The PREP Method of Design: Start with the Right Questions to Appeal to the Right Audience

NTEN

What audience am I building for?” While the characteristics of your audience are important, they should not be the first thing dictating your design direction. Your audience is yours because of who you are. Regardless of whether a visitor is a member of your specific audience or not, people are people.

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SEO For Nonprofits: A Beginners Guide To Digital Marketing Success

Nonprofits Source

What this guide is : An introduction of the top 23 SEO best practices that will help get your content ranked in 2017, including: On page SEO factors – factors that are visible to your audience at the page level. Heading Tags. Image Alt Tag. Insert keywords into your heading tags. With search engine optimization.