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Supercharge Giving Tuesday Contributions with an Optimized Donation Page

The Modern Nonprofit

This isn’t just about beautiful words—pictures and videos are your allies, bringing the world closer to your cause and adding a human touch to cold stats. Have a clear message Kick off your giving page with an attention-grabbing headline that captures your mission and what you’re asking for.

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Nonprofit Email: The Rules of Engagement

Pamela Grow

Well, I’ve got some eye-opening stats that might make you reconsider where to channel your communication efforts. It’s time to shift gears and give email the attention it truly deserves. Are you tired of feeling like a wee fish in the vast ocean of social media? The numbers don’t lie! But what about reach?

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Raise More By Avoiding “One Size Fits All” Email Appeals

NetWits

2) A medical foundation exceeded their fundraising goals and averaged over $1,000 per gift when they personalized their email appeal by: Thanking people for last year’s gift (in the headline and first paragraph). Analyze the stats of previous emails. How much the event raised that year. Including last year’s gift amount.

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Nonprofit Weekly Roundup: Surprising Twitter Stats, Content Creation, and Media Love for Your Next Event.

Connection Cafe

10 Surprising New Twitter Stats to Help You Reach More Followers – On Buffer’s Blog, Belle Beth Cooper shares some easily implementable tips on how you can improve the way you reach your followers on social media. Pitman challenges nonprofits to reframe the slow months and use them to catapult their fall fundraising.

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Best Tips to Rock your Online Presence

Care2

Monthly Website Stats: Monthly visits, unique visitors, pageviews, pages per Visit, time on site, and bounce rate (aim for under 60%). Site Insights: 10 most visited pages on the site, top 10 referring sites, and top 10 exit pages (How can you improve the content on pages where you are loosing people’s attention?).

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Back to the Basics—Bucking the Nonprofit Trends of 2015 to Benefit Your Nonprofit Brand

NonProfit Hub

20 Marketing Stats on the Trends of 2015”. “15 Don’t get me wrong, it’s important for your organization to pay attention to some trends—hell, we even published two of those headlines above (not the puppy one). “5 Marketing Trends for 2015 That You Can’t Ignore”. “5 5 Social Media Trends That Could Impact Nonprofits In 2015”. “20

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How to Get Your Nonprofit’s Story in the News

Get Fully Funded

There are plenty of ordinary happenings that can grab a headline, such as your nonprofit’s annual student art contest or upcoming 5K. If hunger among the elderly is on the rise nationally, share what you’re seeing locally along with a few key stats and a little about how you’re addressing the need in your community.

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