Remove Attention Remove Headline Remove Info Remove Stats
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Raise More By Avoiding “One Size Fits All” Email Appeals

NetWits

2) A medical foundation exceeded their fundraising goals and averaged over $1,000 per gift when they personalized their email appeal by: Thanking people for last year’s gift (in the headline and first paragraph). Capture more info during event registrations. The point is to get creative in how you capture info about your supporters.

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Nonprofit Email: The Rules of Engagement

Pamela Grow

Well, I’ve got some eye-opening stats that might make you reconsider where to channel your communication efforts. It’s time to shift gears and give email the attention it truly deserves. Steer clear of info@ABC.org. Are you tired of feeling like a wee fish in the vast ocean of social media? But what about reach?

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professionals

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Best Tips to Rock your Online Presence

Care2

How do think your target audiences will prefer to get info for this initiative? Monthly Website Stats: Monthly visits, unique visitors, pageviews, pages per Visit, time on site, and bounce rate (aim for under 60%). topic, draft headline, and bulleted ideas to expand on. What is your core message for the initiative?

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Create the ultimate nonprofit email newsletter

Get Fully Funded

But hey, I’m sure you’ve opted out from things that just no longer captured your attention. It’s tempting to share several stories, but keep in mind that people have the attention of a goldfish (about 7 seconds) and they just won’t read a lot. Full contact info. Lots of stats and facts. Sad day, I know. Good images.