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Nonprofit Email: The Rules of Engagement

Pamela Grow

Well, I’ve got some eye-opening stats that might make you reconsider where to channel your communication efforts. It’s time to shift gears and give email the attention it truly deserves. Are you tired of feeling like a wee fish in the vast ocean of social media? The numbers don’t lie! But what about reach?

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Best Tips to Rock your Online Presence

Care2

Create a content calendar for the month including the target publish date, channel (Website, Facebook, Twitter, etc) topic or related initiative, call-to-action, and the staff person responsible for producing each piece of content for the month. topic, draft headline, and bulleted ideas to expand on.

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professionals

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5 Fundraising Resolutions for 2016

Connection Cafe

Major (and mega) gifts will continue to make the headlines, as will donors making choices for how to give back in new ways that push the limits of traditional philanthropy (aka both donor advised funds and Zuckerburg’s LLC). Embrace a Multi-channel Approach. Focus on Impact. Today’s donor is wired to be multichannel.

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How to Get Your Nonprofit’s Story in the News

Get Fully Funded

There are plenty of ordinary happenings that can grab a headline, such as your nonprofit’s annual student art contest or upcoming 5K. If hunger among the elderly is on the rise nationally, share what you’re seeing locally along with a few key stats and a little about how you’re addressing the need in your community.

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Create the ultimate nonprofit email newsletter

Get Fully Funded

But hey, I’m sure you’ve opted out from things that just no longer captured your attention. It’s tempting to share several stories, but keep in mind that people have the attention of a goldfish (about 7 seconds) and they just won’t read a lot. Include your most popular social media channels at the bottom of your newsletter.

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Master These Email Marketing Strategies For Fundraising Success: Nonprofit Link Roundup

Nonprofits Source

2 Grassroots Campaigning: How To Use Online Channels To Build Offline Support. When you’re planning your fundraising strategies , consider how your emails channels may be affecting offline campaigns. Is your audience most receptive to certain headlines or promotional offers? That’s to say for every $1.00

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Master These Email Marketing Strategies For Fundraising Success

Nonprofits Source

2 Grassroots Campaigning: How To Use Online Channels To Build Offline Support. When you’re planning your fundraising strategies , consider how your emails channels may be affecting offline campaigns. Is your audience most receptive to certain headlines or promotional offers? That’s to say for every $1.00

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