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Supercharge Giving Tuesday Contributions with an Optimized Donation Page

The Modern Nonprofit

This isn’t just about beautiful words—pictures and videos are your allies, bringing the world closer to your cause and adding a human touch to cold stats. Have a clear message Kick off your giving page with an attention-grabbing headline that captures your mission and what you’re asking for.

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Nonprofit Email: The Rules of Engagement

Pamela Grow

Well, I’ve got some eye-opening stats that might make you reconsider where to channel your communication efforts. It’s time to shift gears and give email the attention it truly deserves. Test your subject lines. Are you tired of feeling like a wee fish in the vast ocean of social media? The numbers don’t lie!

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professionals

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Best Tips to Rock your Online Presence

Care2

Look for opportunities to test different calls-to-action and other key content that is important to your organization. Run A/B testing for email subject lines and for content on landing pages for any email appeals or other actions. Test 3-4 new Facebook Ads: Test different ad types (promoted post, sponsored story, etc.),

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Create the ultimate nonprofit email newsletter

Get Fully Funded

But hey, I’m sure you’ve opted out from things that just no longer captured your attention. It’s tempting to share several stories, but keep in mind that people have the attention of a goldfish (about 7 seconds) and they just won’t read a lot. Lots of stats and facts. Sad day, I know. Don’t let a story go on and on. Good images.

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The Best Social Media Marketing Resources For Nonprofits

Nonprofits Source

We’ve put together a list of the most up-to-date stats on how nonprofits are using social media to make a difference. They get people’s attention, not through scaremongering or telling even more lies—they are direct and honest, appealing to just about anyone who will listen. VIEW MORE SOCIAL MEDIA STATS.

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The Joys of Google Grants, Part 2 - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

Although sadly our unabbreviated name is too long to fit the 25-character limit on ad headlines.) We’ve also found that the ads are a great way to test new messaging. 2) Pay attention to quality scores. Conversion rates are definitely the key stat for us, but we keep an eye on CTR too.

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Master These Email Marketing Strategies For Fundraising Success: Nonprofit Link Roundup

Nonprofits Source

Is your audience most receptive to certain headlines or promotional offers? At the end of the day marketing is all trial and error, testing and comparing. 4 The Ultimate Email Marketing Cheat Sheet: Facts, Stats, And Actions. Do you notice a pattern? Find what works for you and then double down on that investment.

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