Remove Attention Remove Benchmark Remove Headline Remove Stats
article thumbnail

Raise More By Avoiding “One Size Fits All” Email Appeals

NetWits

2) A medical foundation exceeded their fundraising goals and averaged over $1,000 per gift when they personalized their email appeal by: Thanking people for last year’s gift (in the headline and first paragraph). Analyze the stats of previous emails. How much the event raised that year. Including last year’s gift amount.

email 230
article thumbnail

Nonprofit Email: The Rules of Engagement

Pamela Grow

Well, I’ve got some eye-opening stats that might make you reconsider where to channel your communication efforts. It’s time to shift gears and give email the attention it truly deserves. Are you tired of feeling like a wee fish in the vast ocean of social media? The numbers don’t lie! But what about reach?

email 52
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Best Tips to Rock your Online Presence

Care2

Set benchmarks and specific goals for traffic, engagement, and online giving for the year. Monthly Website Stats: Monthly visits, unique visitors, pageviews, pages per Visit, time on site, and bounce rate (aim for under 60%). topic, draft headline, and bulleted ideas to expand on.

Online 71
article thumbnail

Create the ultimate nonprofit email newsletter

Get Fully Funded

But hey, I’m sure you’ve opted out from things that just no longer captured your attention. It’s tempting to share several stories, but keep in mind that people have the attention of a goldfish (about 7 seconds) and they just won’t read a lot. Lots of stats and facts. Sad day, I know. Don’t let a story go on and on. Good images.

article thumbnail

The Joys of Google Grants, Part 2 - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) 2) Pay attention to quality scores.

Google 31
article thumbnail

Master These Email Marketing Strategies For Fundraising Success: Nonprofit Link Roundup

Nonprofits Source

According to a benchmark report , the average one-time email gift is $87! Is your audience most receptive to certain headlines or promotional offers? 4 The Ultimate Email Marketing Cheat Sheet: Facts, Stats, And Actions. What really draws people’s attention, and subsequently an action is deriving value from your event.

email 89
article thumbnail

112 Nonprofit Blog Posts, Articles, and Stories from 2013 You Can’t Miss.

Connection Cafe

Check out this post: Nonprofit Content Marketing – Benchmarks, Budgets and Trends for 2014 and don’t miss the associated Nonprofit content marketing infographic. With the ever declining attention span of your audience, it’s necessary that you start appealing to a broader range of senses. You should. Infographics.

Story 54