NonProfit Hub

OCTOBER 22, 2020

The internet is a busy, crowded place, buzzing with almost 2 billion websites and millions of brands competing for attention. Pay attention to what your competitors are doing and consider prioritizing the keywords they’re ranking for to aggressively compete with them. . Craft the perfect headline and supporting subheads. .

Google 49

Google Headline Search Nebraska 49

Nonprofit Tech for Good

APRIL 5, 2012

The following is an excerpt from Chapter 6 of the recently released book Social Media for Social Good: A How-To Guide for Nonprofits. Customize Your Headline. By default, LinkedIn uses the title of your current position as your “Professional Headline.” Make Connections.

Linkedin 215

Linkedin Profile Professional Tips 215

Eric Jacobsen Blog

JUNE 8, 2017

According to a 2015 Microsoft study, the average attention span for us ever-scattered humans is now shorter that a goldfish's; eight seconds. It's all in his new book, You've Got 00:00:08 Seconds. Provide the headline news first, with details later, and only give details if asked. So, how do you stand out? Look at individuals.

Communication 40

Communication PowerPoint Headline Slides 40

Eric Jacobsen Blog

SEPTEMBER 18, 2017

According to a 2015 Microsoft study, the average attention span for us ever-scattered humans is now shorter that a goldfish's; eight seconds. It's all in his new book, You've Got 00:00:08 Seconds. Provide the headline news first, with details later, and only give details if asked. So, how do you stand out?

Communication 40

Communication PowerPoint Headline Slides 40

NonProfit Hub

FEBRUARY 11, 2021

Ask successful couples what their secret is and you’ll often year that effective communication and attention play an important role. Here are some great ways to communicate with and shower attention on donors for a long, happy relationship. Make sure the subject line is an intriguing headline, not “April Newsletter from Our Charity.”.

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Donor Gift Newsletter Headline 62

Whole Whale

SEPTEMBER 8, 2023

Decades before the dawn of digital ads and social media, advertising legend David Ogilvy penned his seminal book “Ogilvy on Advertising” sharing hard-won lessons on how to effectively persuade consumers. This runs counter to short-form trends on TikTok, Twitter, and YouTube that occupy our attention.

Lesson 59

Lesson Fundraising Digital Test 59

Nonprofit Tech for Good

APRIL 5, 2012

The following is an excerpt from Chapter 6 of the recently released book Social Media for Social Good: A How-To Guide for Nonprofits. Customize Your Headline. By default, LinkedIn uses the title of your current position as your “Professional Headline.” Make Connections.

Linkedin 109

Linkedin Profile Professional Tips 109

Get Fully Funded

FEBRUARY 9, 2021

The challenge is grabbing your visitor’s attention. A photo accompanied by a concise story or a short video with an attention-grabbing headline should be right there to introduce your visitor to the essence of your organization’s work. Write a headline for your story that tells the visitor what your organization does.

Websites 98

Websites Donor Photo Nonprofit 98

Tech Soup

JUNE 18, 2013

While the concert's headliners might get most of the press attention, the Bridge School itself is doing amazing work through assistive technology. They use PowerPoint to create touch-friendly books for their students. The nonprofit helps children with severe physical impairments and complex communication needs.

Student 61

Student Education Cisco Adobe 61

Beth's Blog: How Nonprofits Can Use Social Media

JULY 20, 2007

I bet that headline got your attention. Katya Andresen was the keynote speaker and while I read her book and heard speak before, I'm always blown by her presentation skills - great stories, great visuals, and engaging. Yesterday, I facilitated a workshop at the Money for Your Mission Conference sponsored by CCSNYS.

Headline 50

Headline Widget Contest Facilitation 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 11, 2012

Post a variety of different media types, photographs and visuals get attention, shorter status updates, and curated links. The art of writing good teaser headlines is critical to getting more interaction. If the audience is local, it is important to framing content and issues for local geographic area.

Facebook 112

Facebook Change Profile Impact 112

Care2

AUGUST 22, 2013

Note , this was adapted from the book Social Change Anytime Everywhere by Amy Sample Ward and I. Site Insights: 10 most visited pages on the site, top 10 referring sites, and top 10 exit pages (How can you improve the content on pages where you are loosing people’s attention?). Who are the target audiences?

Online 71

Online Tips Calendar Test 71

BoardAssist

DECEMBER 15, 2014

Your goal in the first part of the letter is to get your reader’s attention. Artwork: 80%; photos: 75%; headlines: 56%; captions: 29%, and very little text! (~Tom Try larger sizes to get your reader’s attention. Your outside envelope needs to grab your reader’s attention. Put a headline on the reply card such as “Yes!

Mail 61

Mail Money Raise Tips 61

Michael Stein's Non-profit Technology Blog

JUNE 15, 2007

Headlining A List Apart, a site devoted to website design and technique, focused recently on some very non-technical aspects of online marketing: the effective writing and and layout of web pages that sell your message. Getting people talking The book is sandwiched between a forward by Seth Godin and an afterword by Guy Kawasaki.

Headline 40

Headline Beginner Technique Profit 40

CauseVox

MAY 11, 2021

The only true currency on social media is trust and attention, and the only way to get it is through valuable communication that is craved – that people would miss if it went away. Grab Attention. As a general rule, social media algorithms prioritize posts and tweets that receive a lot of discussion, engagement, and attention.

Social Media 99

Social Media Community Build Media 99

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 2, 2007

I joined LinkedIn in 2004, but I only recently actually completed my profile and given some attention to adding people to my network which now has what one friend say "a crap load of contacts." I had it on my blog before, but the now the integration makes it look much better and I've decided to add it back. Well, she did !

Linkedin 50

Linkedin Myspace Second Life Widget 50

Beth's Blog: How Nonprofits Can Use Social Media

JULY 24, 2014

has published this really useful and free e-book on Micro Content. As our attention fragments and more and more of us are reading content on mobile devices, content creators are finding that the best way to engage audiences is with shorter, bite-sized chunks of content known as “Micro Content.” Tricks of the Trade.

Content 105

Content Arts Headline Map 105

Have Fun - Do Good

MARCH 4, 2007

The blog also kept people informed during the second trial, when media coverage had diminished, and eventually drew attention to the trial when the blog got news coverage. Web publishers use RSS to easily create and distribute news feeds that include links, headlines, and summaries.

Blogger 41

Blogger Causes Support Nicaragua 41

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 16, 2010

It was good opportunity for me to look back at the crowdsourcing chapter in our book, The Networked Nonprofit , and update the examples and thinking. The presentation was followed by a discussion about how one might evaluate efforts to engage crowds. What do you track? How do you measure the impact of the crowd here?

Measure 96

Measure Fund Impact Minnesota 96

Connection Cafe

DECEMBER 22, 2013

As we prepare for our leap into 2014, let’s learn from 2013′s ups and downs – triumphs and flops – and make this next year one for the record books. With the ever declining attention span of your audience, it’s necessary that you start appealing to a broader range of senses. Have you ever thought about it?

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Story Nonprofit Social Media Content 54