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10 Digital Marketing & Fundraising Trends for Nonprofits in 2022

Nonprofit Tech for Good

Below are the notes from the “10 Digital Marketing & Fundraising Trends to Watch in 2022” webinar presented by Heather Mansfield on December 1. The webinar was designed as a supplemental course to the webinar series required to earn a Certificate in Digital Marketing & Fundraising. M+R Benchmarks Report.

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10 Things Nonprofit Leaders Can Do To Retain Fundraisers

Bloomerang

Across the nonprofit sector, the average donor retention rate is about 40% to 45%. That sadly means that out of 100 donors who contributed last year, only 40% to 45% will likely do so again this year. Unfortunately, it’s also several times more expensive to acquire new donors than retain old ones. Let’s take a look!

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2020 Cause Awareness & Giving Day Calendar for Nonprofits

Nonprofit Tech for Good

Cause awareness and giving days can be very powerful themes upon which to launch online fundraising campaigns. 15: World Art Day — #WorldArtDay. 14: World Blood Donor Day — #WorldBloodDonorDay. The first step is to decide which days to build a campaign upon and then add them to your 2020 editorial calendar.

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5 DEI Strategies for Nonprofit Fundraising Success

Saleforce Nonprofit

Johnson, Founder of WOC, Women of Color in Fundraising and Philanthropy. Last year in the midst of the pandemic, I saw an empty space that truly needed to be addressed within the nonprofit community, so I created a new community called WOC: Women of Color in Fundraising and Philanthropy. By: Yolanda F. There are hurdles to overcome.

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5 Years of Nonprofit Fundraising Stats: [2015 to 2020] And 6 Trends to Know

Whole Whale

The nine categories are religion; education; human services; giving to foundations; health; public-society benefit; arts, culture and humanities; international affairs; and environment and animals.” – U.S. Donors’ giving patterns evolve in response to changes in economic and social forces,” said Una Osili, Ph.D., Giving Report.

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Cut Through the Clutter: Why Storytelling Matters for Nonprofits

Nonprofit Tech for Good

Donors, especially millennial donors, are motivated by specific issues and causes and typically do not have allegiance to specific organizations. This means that nonprofits have to compete with each other for donors’ attention and resources as they gravitate towards causes rather than organizations.

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13 Innovative Online Fundraising Ideas For Nonprofits & Charities

CauseVox

Online virtual fundraising is one of the most popular ways for nonprofits to raise money. With the majority of daily activities taking place over the web, it’s no surprise that we’ve also observed a rise in virtual fundraising. Maybe your nonprofit hasn’t yet developed an online fundraising plan. Peer-to-Peer Fundraising.

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