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Nonprofit Analytics: Overview and 13 Analytics for Your Org

DNL OmniMedia

But before you can capitalize on the information stored in your CRM or other nonprofit software, you need to know exactly what analytics to track in the first place. This includes assisting with nonprofit analytics! Definition of Data Analytics for Nonprofits. 4 Types of Data Analytics. Web Analytics.

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Database 101: How to Improve Your Nonprofit Donor Database for Fundraising Success

Qgiv

Tricia Marsherall is the Founder & President of Marsherall Partners, LLC, a consulting firm specializing in nonprofit donor database management & operations support and virtual & traditional fundraising events. Analytics can be an extremely powerful tool for generating reports. Step 3: Map out the Data. Event data?

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A Helpful (Unofficial) Digital Training Guide for New AmeriCorps Members

Whole Whale

These nonprofits then, in turn, have begun to need digital marketing/analytics/content and other digital-first work done by staff and AmeriCorps members. . What’s also nice is that by understanding the data, you’ll be able to make the case for ROI of continued digital work (assuming it is working :).

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How to Succeed With Nonprofit Direct Mail Fundraising

Allegiance Group

When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. Direct mail fundraising can also feel more personal for donors, especially when your messaging aligns with their preferences. Top Direct Mail Fundraising FAQs What is direct mail fundraising?

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Great reads from around the web on August 23rd

Amy Sample Ward

If you haven't, John Haydon will tell you how: "From what I’ve seen, most nonprofits have no idea that you can add to your list — that precious database of your supporters, donors or newsletter subscribers — by strategically using a customized Facebook Welcome Page or custom tab. " Google+ vs. .

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Vote Today for Our #23NTC Sessions!

Forum One

Real-world examples of how nonprofits are already investing more deeply in their advertising budget and seeing valuable ROI. Specifically, we’ll explore: Audience research: how speaking with current and potential audiences (donors, stakeholders, etc.) In this session, we’ll discuss how they went about doing that.

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7 Common Nonprofit Marketing Hurdles That You Can Avoid

DipJar

A marketing strategy is essentially your game plan for reaching prospective donors and turning them into lifelong supporters. Acquire new donors. After you’ve conducted research and feel confident about who is most likely to donate to your cause, you can segment those donors into groups based on their common characteristics.