Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

In this post, I’m sharing my slides , resources , and practical engagement tips with a higher purpose. This has an added benefit of increasing your “people talking about” metric which gets the content into more newsfeeds. John Haydon did this pattern analysis of different types of questions that nonprofits ask on Facebook.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 25, 2009

It's where I grabbed the above slide show that offers a conceptual framework for strategy and metrics. Here's the slide. He has analysis and some thoughts on how to use social network analysis to evaluate your social media program - I haven't seen any other writing on this.

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

So making the audience part of the slide deck and inviting commentary surfaces the wisdom and knowledge in the room. These ideas are illustrated in the slides below. I introduce a couple of basic social network analysis concepts and how they apply to an organization’s friends, fans, and followers on social media sites.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 21, 2008

  It included two excellent case studies and social media metrics- one on ASPCA and the other Georgia Tech. some pics of slides are here ). A key takeaway for me was a content or pattern analysis of what consumers were saying about Georgia Tech on Facebook - it was an analysis of over 4,500 mentions.  

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2009

I posted my slides and notes on my blog. I started the Webinar asking folks to type into the chat the first few words that popped into their heads when they heard the phrase "ROI." As you can see the words paint a picture of a traditional ROI analysis, with the emphasis on quantitative, measurable results. I've done this.

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Connection Cafe

APRIL 2, 2018

What charts or slides did the group focus on? They formulate a set of rough metrics and hypotheses, spend the week running small tests, and then convene at the end of the week to summarize what they have learned. It’s time we had a little talk about strategic objects. What background research was critical to the conversation?

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. This analysis took all of five minutes. Graphing Social Patterns: My Slides.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 2, 2007

I like Rashmi's new slide show, especially the title. It helped me clarify some fuzzy thoughts about social networking, pattern analysis, and information overload. A tag stream of web resources, videos, powerpoint slides, news items, etc. The rest of the slide show talks about four models for popularity. Viral sharing.

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Amy Sample Ward

FEBRUARY 24, 2011

There were interesting conversations at every turn and I also had requests to share my notes and slides. Below, you can find my full speech and slides, as well as links to address questions and requests from many of those I met with. Our strategies are focused on clear goals and metrics. Analog Strategies. Resources & Links.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 21, 2008

  He made the points that your metrics must get you to results - and the three most important results are: Increased Revenue. "    He talked about different categories of metrics for the web: 1)   Types of visitors:   You have to get inside your customer's heads and what is important to them. 

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 9, 2007

While I was presenting, I was thinking what ten-minute chunk to cut or where I should skip through some slides. I also didn't facilitate the whole room discussion around the slides which I usually do because I worried about going over time. I must also memorize how to skip around in powerpoint without flipping through slides.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 4, 2008

Her slides are here and Read/Write Web: Coverage of Charlene Li's Keynote and Nick O'Neil/All Facebook here ). Notes from DigitalPodcast and analysis/notes from Jeremiah Owyang. The fortune cookie visual came from Google's David Glazer's presentation on Google Open Social. View | Upload your own. Chris Messina's presentation.

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 7, 2009

Strategy My colleague, Allison Fine, in her analysis of the study wondered why groups would choose to set up a house social network rather than use a commercial site and what are the benefits and drawbacks of doing so? If not the latter, chances are the effort won't be as successful.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 30, 2009

Use metrics to discover what works and what doesn’t. com, featuring research on Social Network Fundraising and use of new media for nonprofit marketing — and an excellent analysis of the ROI for nonprofit social networking campaigns. Use the Rule of Thirds (1/3 web presence, 1/3 one-way, 1/3 social). Listen first.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 16, 2008

Here are my slides from the Convio " Social Media for Social Good " for tomorrow. The key skill is pattern analysis and of course, using what you find to inform decisions or actions. The example I'm using is an excerpt from a blog benchmarking process and presentation that I gave at e-metrics conference in October.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2007

Or they might have some understanding of metrics and have gone as far as setting up a free google analytics account, but are not sure what to do next. Web Analytics is the objective tracking, collection, measurement, reporting and analysis of quantitative Internet data to optimize websites and web marketing initiatives.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 17, 2007

As FrogLoop blog concludes in its recent analysis of MySpace, "Social networking sites are essentially a microcosm of the internet, and hosting a profile on either is akin to managing a website. Ever wanted to incorporate a slide show in your drupal site? It still requires a lot of attention, staff time, management and promotion.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 21, 2007

" Holly Ross from NTEN has the final word with a brilliant post sharing all the metrics they track and putting them into context. Trends in the Living Networks blog gives an analysis of the structure of influence and social opinion which offers some insights into leveraging a network effect. What do you think?

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Qgiv

OCTOBER 17, 2023

Use a table of contents slide to inform your board members of your meeting’s agenda from the start. Save your presentation theme Create a theme in your chosen presentation software with your brand color and logo in the corner of the slides. Approach your slide design with the reminder that less is more.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

UPDATE: The presentation slides and wikispace is here. I'm doing a session at Boston podcamp called the Social Media Metrics/ROI Game. So when I heard that one of the leading subject matter experts on social media metrics - Jeremiah Owyang - was the guest of honor at a local social media networking event , I decided to go.

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CauseVox

MAY 11, 2023

Enhanced Data Analysis AI can also analyze data more quickly and effectively. Your organization probably generates and collects a lot of data, and AI-powered data analytics tools can help you gain insights into donor behavior, program outcomes, and other key metrics.

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Forum One

AUGUST 20, 2008

You can follow the one-hour archived session (or the slides on Slideshare) to get a nice slice of perspective from Amy Gipson of the Bill & Melinda Gates Foundation and Melissa Schoen of.

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Nonprofits Source

JULY 27, 2017

The goal here is to get a graphical understanding of keyword difficulty : Keyword difficulty looks at the top 10 page results for a given keyword, analyzes their metrics, and then calculates a score based on a weighted average. Next, use a marketing analytics tool like Moz, SEMrush, or Ahrefs to dive into the site metrics.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 10, 2009

Charlene Li's latest slide deck about engagement, relationships, and social media. The engagement pyramid on slide 15 reminds of the ladder of engagement. It has explained social network analysis and techniques in a way that is easy to understand for those who are not experts. Metrics, Stats, Research, and Other Misc.

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Bloomerang

JULY 31, 2021

You should already have the slides. But if I missed you, don’t worry, we’ll resend the slides and the recording later on today. Let me stop sharing my screen her and we can bring up your beautiful slides, and you can take it away. And I think you’re going to see that come through in the presentation.

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Nonprofits Source

JULY 27, 2017

The goal here is to get a graphical understanding of keyword difficulty: Keyword difficulty looks at the top 10 page results for a given keyword, analyzes their metrics, and then calculates a score based on a weighted average. Next, use a marketing analytics tool like Moz, SEMrush, or Ahrefs to dive into the site metrics.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 19, 2013

But KD Paine has been saying this for years, and illustrating the ladder of engagement in terms of relationships using the slide above. Bob emphasized that it is important to think through your naming scheme for the links to make analysis easier. million views on YouTube, but failed to convert anyone to donate used sports equipment.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 24, 2008

His slides are above. Ed's slide is excellent, particularly the analysis of motivations to donate. Metrics only partially measure ROI. | View | Upload your own. Ed Schipul just finished speaking at the Got Social Media Conference. He mentioned the America's Giving Campaign for the Sharing Foundation in his talk.

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Care2

MAY 27, 2009

I had the honor of participating on the ROI (Return on Investment) of Social Media panel at the Women Who Tech TeleSummit with Monique Eldwell of Conversify and Cheryl Contee of Fission Strategies where we laid out some key metrics and useful case studies. The metrics for measuring ROI can be extremely varied. Here are a few examples.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 14, 2014

Included in this 183 page slide deck are details of how Internet penetration and social media and mobile usage is growing. Adding up all the users in individual countries around the world, there appear to be around 2.5 One recent project is a real-time analysis and data visualization of the post2015 conversation on Twitter.

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