Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2009

A few days ago, I asked for some stories " What is the value of listening through social media channels for your organization? " I wanted to see examples from nonprofit organizations engaged in listening and conversation and the value it has to their missions, programs, or marketing efforts. This requires engaging in a conversation.

ROI 91

ROI Examples Results Social Media 91

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 9, 2009

I don't get an opportunity to do this workshop with a large group, so this was fabulous learning experience to work out some techniques to make it scale. It makes me wonder about the various techniques for getting people to shift attention from small group to large group. Ant Trails As Learning Opportunities. Photo by Nelson Layag.

Social Media 87

Social Media Game Media Social 87

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

grist.org’s key results are: Footprint: The reach of their activities, both online and offline. Societal Change: Impact on society, policy discussions, and conversations that advance sustainable practices. Says Giller, “Our content often plays off of breaking news, so real-time analysis can be really valuable in editorial choices.”.

Measure 97

Measure Policy Social Media Green 97

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 8, 2011

He didn’t do the “sage of the stage&# thing, he gave ample opportunities for the audience digest the ideas he shared as well as engage them in conversation. Alison Carl White from NPower Seattle has a good summary on her blog. Social Network Analysis Tools for Social Media. It directly increased ticket sales.

Knowledge 97

Knowledge Seattle Social Media Measure 97

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. PostRank scoring is based on analysis of the " 5 Cs " of engagement: creating, critiquing, chatting, collecting, and clicking. This analysis took all of five minutes. Donor Solicitation Techniques on Twitter.

ROI 50

ROI Widget Metrics Cambodia 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2009

I'm passionate about listening - the skills, tools, techniques, and how it translates to continuous improvement of strategy and understanding the value it provides to organization's mission. Seeing the Forest Through The Trees: Pattern analysis and synthesis of findings. The most important listening literacy skills are.

Literacy 75

Literacy Skills San Francisco Adwords 75

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2010

What are the techniques and strategies that nonprofits use to find free agents? Here’s my picks for SXSW Nonprofit Panels: A Conversation About Change Agents Through Social Media Social media is causing a revolution in how information is shared and communities are formed. Online numbers don’t always equate offline results.

Comment 97

Comment Artist Social Media Hype 97

DNL OmniMedia

FEBRUARY 16, 2022

Your organization already understands the importance of having updated and adaptive techniques for all its digital tools and marketing outlets. Phase 4: The Analysis Stage. Offline goals and campaigns. Phase 4: The Analysis Stage. However, post-campaign analysis is one of the most important steps in the entire process!

Digital 98

Digital Strategy Create Phase 98

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 9, 2007

I also didn't focus on some of the techniques I learned from She's So Geeky speaker training - the eye contact and the verb. During the morning and early afternoon session, I felt that some tables were having difficult conversations. Some strategies for offline/online engagement were discussed. What's your strategy map?

Reflection 50

Reflection Slides Metrics PowerPoint 50

sgEngage

APRIL 29, 2021

The analysis is based on a July – June fiscal year, covering the period of FY2016 through FY2020. Conversion from Single to Recurring Insights. In FY2020, 65% of organizations increased the number of first-time recurring donors via conversion. New donor conversion efforts occurred within 30 days, if not sooner.

Retention 49

Retention Gift Rate Conversation 49

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 16, 2011

If don’t synthesize the ongoing stream, it gives me vertigo. I set aside an hour or two a month to review my valid metrics , but also to do a meta synthesis of the conversation to curate the best points and resources. Promote Facebook through other channels online and offline. Become an expert at starting conversations.

Facebook 101

Facebook Network Metrics Nonprofit 101

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 23, 2009

The key thing that is different with setting a social media objective is that it is not about reaching a mass audience and blasting your message out, it is more about reaching the influencers, developing relationships, having a conversation, and getting insights. Is there an “offline” marketing push that you need to support/connect?

Social Media 106

Social Media Map Strategy Media 106

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 14, 2014

Global Conversations. Most importantly for IDS it has helped make their policy research more accessible and become a part of the global conversation about how to end poverty, attain social justice and promote well being for all. The second most conversational leader is Rwanda’s President @PaulKagame.

Policy 103

Policy Social Media International News 103