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How Does Your Content Compare? Tips for Improving Click-Through & Conversion Rates

NetWits

Does the color of the “Register Now” image matter? A white vs. red “Register Now” image is tested. If you’re using Blackbaud NetCommunity , the Content Comparison part will run the test for you. If you are not using Blackbaud NetCommunity, you could use Google Optimizer to perform this analysis.

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The 990: From Compliance to Communication 

sgEngage

All Form 990s had been released as TIFF image files making it both time-consuming and expensive to extract useful data from them. Compared to the clunky image files, this means it can be consumed much more efficiently at scale. What kinds of use cases are there?

professionals

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Nonprofit Marketing: How Technologies Will Change the Future

Nonprofits Source

AI tools are able to take an omnichannel approach to donor analysis. For example, many organizations use deduplication tools that are able to analyze donor profiles, images, and other uploaded information for repeated files. Measure affinity in real-time. Technology can also help with the maintenance process. Summarize content.

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Jump In Now to the Spring 2013 State of Grantseeking Survey

Tech Soup

advertising, surveys, reporting, and business analysis. That means that the information contained in the survey analysis report (which is free) is current, and catches the tide changes and zeitgeist of grantseeking as they happen. Image: Ellen Mowrer (Shannon Crosby). She works with.

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Guest Post by Steve Waddell: Systems Mapping for Non-Profits - Part 1

Beth's Blog: How Nonprofits Can Use Social Media

See larger image here: Map from: Waddell, Steve. He agreed to write a four-part primer on a visual diagnostics, mapping, and social networking analysis primer and how nonprofits might use these tools for social change. This is part 1 of a series of social networking analysis techniques.

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Workplace Giving Software: What Nonprofits Need to Know

Nonprofits Source

Competitors analysis. Your nonprofit’s matching gift software can help you here, as you can easily search for other businesses and find comparisons. Competitor analysis can be persuasive as it shows companies that businesses of all sizes, from worldwide operations to mom-and-pop businesses, offer workplace giving programs.

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Data Digest — Maps, Trends, and a Social Progress Index

Tech Soup

This index aims to go beyond economic measurement to also measure access to food, shelter, education, health care, economic opportunity, and environmental stability in conjunction, and in comparison, with GDP. He says that NGOs' international reach and abundance of data makes using data analysis and mapping technologies crucial.

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