Rule Your Market—Blue Ocean Strategy Sidesteps the Sharks
.orgSource
MARCH 4, 2024
This methodology was used to evaluate expanding the American Board of Medical Specialties, ABMS CertLink®, platform into new markets. The SWOT analysis, which typically begins a planning process, makes you a prisoner of that crowded environment. But that’s where the comparisons to Ringling Brothers Barnum and Bailey end.
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