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Come join Benchmarks 2022! Help us map the whole year in data.

M+R

with data from dozens of other nonprofits to create a set of averages, trends, and key metrics. We aggregate the numbers with other organizations so your specific dataset isn’t identifiable. Participation primarily involves collecting and coding a big stack of data, which our analytics team will combine (anonymously!)

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Information: The Better Half of IT

sgEngage

Your organization’s aggregated or synthesized data is more like a complex carbohydrate that provides fuel for sustained activity. Next, there are some preliminary steps you—or your data guru—can take: Dedicate time to mapping your data flow. Data gives us context.

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Haiti Earthquake: Orphans, Crisis Mapping, and Tech Volunteers

Beth's Blog: How Nonprofits Can Use Social Media

I've had some posts in pipeline following up on social media metrics and the Chase Community Giving Contest second phase, but wanted to share these two stories from Haiti from on the ground and a bird's eye view. Their goal is to create the simplest way of aggregating information from the public for use in crisis response.

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Customer Experience Plays Marketing as a Long Game

.orgSource

Prioritizes outcomes—views customer satisfaction as the significant metric of success. Gartner identifies these qualities as key to delivering value: A customer journey mapping process that extends beyond acquisition and purchase through the life of the relationship. “Guessing about member preferences is not an option.

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Maximizing Nonprofit Fundraising with Google Analytics 4

Allegiance Group

Predictive Metrics: This feature can help you predict points like the number of donations you can expect in a certain period. Your aggregate-level data will still be saved, but event-level data, such as file downloads, will only be kept for 14 months. We can identify the key metrics that you should be monitoring.

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Can Social Network Analysis Help You Improve Your Social Media Strategy?

Beth's Blog: How Nonprofits Can Use Social Media

In our book, The Networked Nonprofit , co-authored with Allison Fine, we provide an overview of mapping your social network in Twitter and other sites using some of the social network analysis tools available. . Otherwise, you waste a lot of time creating meaningless, but cool maps. When you map your network, it tells you a story.

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Can Social Network Analysis Improve Your Social Media Strategy?

Beth's Blog: How Nonprofits Can Use Social Media

One of the topics was “How to understand social networks through social network analysis and mapping techniques.&# I thought I’d expand on it here. In the book, we talk about the using low tech tools like crayons or post-it notes to map out your network. When you map your network, it tells you a story.

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