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Reaching Gen Z on social media: Expert advice vs. Gen Z opinion

Candid

As a member of Generation Z (Gen Z), or today’s 11- to 26-year-olds, I have been curious about the advice given to nonprofits on capturing younger audiences’ attention. For example, our preference for video content rings true. To answer these questions and put experts’ advice to the test, I decided to ask my peers.

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Storytelling Workouts for Year-End Fundraising

The Science Behind Engaging your Supporters

With so many EOY campaigns , one of the most powerful ways for donors to connect with your cause is through the power of storytelling. Maybe you’re putting together your email calendar for December, planning out social media content, or even sprucing up your website to improve conversions. 15 Minute Storytelling Workouts.

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3 Reasons Why Pinterest Is Still Relevant for Nonprofits

Nonprofit Tech for Good

Julia Campbell is social media and storytelling consultant for nonprofits and author of Storytelling in the Digital Age: A Guide for Nonprofits. Tip: Nonprofits may consider specifically tailoring their Pinterest content to the female segment of their donors and supporters. By Julia Campbell . 2) Pinterest is about discovery.

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Can I Use That Image for My Website or Newsletter?

Tech Soup

But what are the rules and where can you get good public domain or Creative Commons images to spice up your website? With the rise of visual social media (like Pinterest and Instagram), a clear trend in digital communications is more images and fewer words — even if you are communicating through your website or an email newsletter.

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How to Choose the Right Image for Your Website

Tech Soup

Oh stock images. Here are a few key considerations to help you choose fantastic images for your site. Note: I'm admittedly less helpful on advice for breaking the cupcake habit.). Are You Treating Your Images as Content? Good, this is important: Photos and other images should never be used just as decoration.

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Social Media with M+R: How to Measure the Metrics that Matter

EveryAction

First things first, Amy shared an important piece of advice: before you ask about how a social post performed, be sure qualify what you're asking for. To help boost engagement rates, Amy suggests using rich media like graphics and video, asking questions, and creating content that's just begging to be shared. About Wistia.

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Giving Tuesday Resources For Nonprofits

Kindful

Watch this video to hear Woodrow Rosenbaum, Giving Tuesday’s Chief Data Officer, share advice for setting your goals for this year. [On As you prepare your marketing plan, you’ll need a variety of assets like graphics, images, banners, and messaging. Make your emails are unique and effective with these email storytelling tips.

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