Adopt ROI Social Network Studies 
Nonprofit Tech for Good
JANUARY 22, 2013
There’s always room for improvement and unfortunately overconfidence in social media skills prevent many nonprofit staff from getting training that could significantly increase their social media ROI (Return on Investment). Social media best practices are constantly in flux as tool sets change and algorithms are modified.
Beth's Blog: How Nonprofits Can Use Social Media
MAY 7, 2009
During the NTC, ThePort Network, Inc , NTEN , and Common Knowledge released results of a survey that examines the use of social networking as a marketing and fundraising tool. The survey polled 978 nonprofit professionals about their organizations’ use of commercial social networking sites (e.g.
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Beth's Blog: How Nonprofits Can Use Social Media
NOVEMBER 12, 2009
Social Impact Nonprofit Social Media Survey View more presentations from Weber Shandwick Social Impact. The results of two new research studies about nonprofits and adoption of social media were released this week. The headline is: Social Network and Mid-Size Nonprofits: What's The Use?
Nonprofit Tech for Good
JANUARY 3, 2012
One of the simplest ways to significantly increase your nonprofit’s return on investment (ROI) from using social media is to learn basic HTML. Subscribe to receive text alerts from the early adopters in the nonprofit sector. Learn basic HTML. WWF Mobile. WWF Desktop. Make new friends (Google+) and keep the old (Myspace).
Nonprofit Tech for Good
NOVEMBER 28, 2011
It was the optimal time for early adoption of social media by nonprofits, and it’s no coincidence that the nonprofits that embraced these new tools in 2006 through 2008 are today the most successful nonprofits on the Social Web. Executives were terrified by the legal implications of using social networking tools.
Beth's Blog: How Nonprofits Can Use Social Media
MARCH 8, 2010
Resources from Beth's Blog: Don't Moon People With Cameras or Atleast Hide Your Face While You Do It by Beth Kanter Red Cross Social Media Policy and Handbook: A Case Study by Beth Kanter The Pooch Porch Policy: Does Your Nonprofit Need A Social Media Policy by Beth Kanter. See my other posts on social media policy.
Beth's Blog: How Nonprofits Can Use Social Media
MAY 20, 2010
4: Identify influencers on social media spaces and cultivate them. Example: Northern California ACLU social network analysis of their followers on Twitter. I introduce a couple of basic social network analysis concepts and how they apply to an organization’s friends, fans, and followers on social media sites.
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