The Science Behind Engaging your Supporters

SEPTEMBER 24, 2018

EveryAction stores over 89 million "Action Profiles" of donors and supporters, which means that a significant number of EveryAction forms come pre-filled. This network effect makes EveryAction donation pages some of the highest-converting in the industry. Match your contact records to nearly 100 social networks.

Advocacy 88

Advocacy Offline Gartner Nonprofit 88

Nonprofit Tech for Good

JUNE 23, 2020

Innovation in online fundraising was driven by the release of new technology, such as email marketing services like MailChimp in 2001, the launch of WordPress ( a content management system now used by 44% of nonprofits worldwide ) in 2003, and social networking websites beginning with Myspace in 2005. 2020 Social Media Size Guide ).

Practice 339

Practice Online Fundraising Nonprofit 339

Beth's Blog: How Nonprofits Can Use Social Media

JULY 24, 2009

If your nonprofit is not taking advantage of free tools like Add This , a widget that encourages users to share your organizations articles or webpages on the most popular social networks or branded toolbars like FreeCause , then your nonprofit is missing out on some big marketing opportunities. Tags: ROI. Moderate* 7.

Track 50

Track Social Media Tools Widget 50

Nonprofit Tech for Good

NOVEMBER 29, 2010

We have 325 social media sites that we post to regularly, but in addition to all of the ones that everyone knows about, two of the most effective are Posterous and TrafficGeyser because we can post once to these accounts and they syndicate out to hundreds of article, podcast, blog, video and photo sites at once. Please summarize your ROI.

Social Media 254

Social Media Interview Examples Media 254

Nonprofit Tech for Good

APRIL 2, 2016

As a result of this temporary decline in social media ROI, web and email campaigns are being rejuvenated and very soon digital payments within social networks will revitalize online fundraising. It should be published in a largish font, have plenty of visual content, and a clear call-to-action. Stray Rescue of St.

Social Media 100

Social Media Media Social St. Louis 100

Care2

APRIL 22, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!"

Social Media 68

Social Media Twitter Action Advocacy 68

Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2009

Social Media ROI View more presentations from Deanna Zandt. The following is a talk I gave about ROI for Social Media at the 2009 Social Tech Training in Toronto, ON. When I first started thinking about metrics for social media, I wanted to start out reminding our group about some fundamentals of the sphere.

ROI 50

ROI Social Media Measure Media 50

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 14, 2008

Wendy Harman, American Red Cross According to Wendy Harman, employees at the Red Cross were blocked from accessing social networking sites, like Facebook, from work. As soon as I heard about it, I tracked down Wendy Harman who is responsible for social media strategies at the American Red Cross to learn more about how she did it.

Social Network 52

Social Network Site Network Disaster 52

Care2

JULY 16, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Why not contribute to the Social Actions Labs Idea Wiki?

Wiki 28

Wiki Action Social Media Ideas 28

Everyaction

APRIL 23, 2018

Only you can really know the people on your email list and what piques their interest enough to get them to open an email, read it, and take action. Leverage the power of social networks with peer-to-peer fundraising campaigns. Track supporters' engagement across channels.

Effective 40

Effective Test Social Media Offline 40

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 12, 2009

Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Don't set up a presence on every social network in the world all at once. . Attend NTEN's NTC Conference in April and attend the social media tracks.

Awareness 100

Awareness Tips Social Media RSS 100

Care2

JULY 17, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Why not contribute to the Social Actions Labs Idea Wiki?

Wiki 28

Wiki Social Media Action Life 28

Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

4: Identify influencers on social media spaces and cultivate them. Example: Northern California ACLU social network analysis of their followers on Twitter. I introduce a couple of basic social network analysis concepts and how they apply to an organization’s friends, fans, and followers on social media sites.

Social Media 115

Social Media Media Social San Jose 115

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. Scored 10 How Much Time Does It Take To Do Social Media? Should There Be A Social Actions Category on Digg? The Intangible Benefits of Social Media. Social Media ROI: Compare With Paper.

ROI 50

ROI Widget Cambodia Metrics 50

Nonprofit Tech for Good

DECEMBER 12, 2011

are already using social media, many have not yet taken all of the steps below to ensure that their social media campaigns are built on a solid foundation meant to produce ROI (Return on Investment). Define Your Metrics and Create a Social Media ROI Spreadsheet. Create a Google Account and Set Up Google Alerts.

Social Media 217

Social Media Media Avatar Organization 217

AccelEvents

JULY 20, 2020

Be sure to ask specifics and keep track of what each platform offers. Being able to network and communicate with other participants is one of the key reasons for attending an event and a virtual one is no different. You can even create a dedicated space that generates a networking opportunity around a given session, topic, or vendor.

Virtual 94

Virtual Platform Question Broadcast 94

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 5, 2009

Putting a resolution into action with baby steps is the best way to succeed. Why Your Nonprofit Should Streamline Social Media Social media is still relatively new. Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics.

Social Media 98

Social Media Media Tips Social 98

Amy Sample Ward

MAY 14, 2009

Use email to reach out to your constituents to let them know what you’re up to or to ask them to take action. With email newsletters and emails as part of your campaigns you can move your supporters up the ladder of engagement to take more actions and help you more and more. The details of your emails are critical.

Tools 100

Tools Tech Map Case Study 100

Everyaction

APRIL 30, 2018

Using a donor management database feature such as EveryAction’s Moves Management Action Plans allows fundraisers to easily view an alum’s entire relationship history, as well as a quick snapshot of their current and overall status. The key to running a cost-effective direct mail program is effective testing.

University 40

University Practice Tech Mail 40

Everyaction

APRIL 30, 2018

Using a donor management database feature such as EveryAction’s Moves Management Action Plans allows fundraisers to easily view an alum’s entire relationship history, as well as a quick snapshot of their current and overall status. The key to running a cost-effective direct mail program is effective testing.

University 40

University Practice Tech Mail 40

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2008

I'm presenting on a few panels, coordinating the Day of Service (have done this since 2002 as a paid consultant), and designing a panel on Social Media and ROI. I've been blogging and tracking conversations about social media measurement and ROI over the last few months. I'll include on a handout or wiki).

NTC 50

NTC Design Case Study ROI 50

NTEN

AUGUST 10, 2009

I'll try to synthesize all the great discussion on the topics and themes we'll be looking to include in each of our 5 conference tracks: Leadership, Fundraising, Communications, IT Staff and Consultants and Program. More in-depth, financial metric focused ROI, perhaps in a Roundtable discussion format. " IT Track.

Community 52

Community Sharepoint Org Metrics 52

Care2

JUNE 16, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" • Build fundraising into your advocacy campaigns.

Social Media 34

Social Media Advocacy Donor Online 34

Care2

JUNE 5, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Earned media. Please add your tips below!

Social Media 47

Social Media Online Advocacy Media 47

Care2

MAY 8, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!"

Advocacy 28

Advocacy Social Media email Online 28

Care2

JANUARY 6, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Which metrics will help you achieve it?

Analytics 54

Analytics Google Social Media Websites 54

Care2

JUNE 30, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Take another action? Become a fan on Facebook?

Social Media 40

Social Media Advocacy Online Tips 40

Care2

MAY 9, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!"

Advocacy 28

Advocacy Social Media Online email 28

AccelEvents

JULY 20, 2020

Be sure to ask specifics and keep track of what each platform offers. Being able to network and communicate with other participants is one of the key reasons for attending an event and a virtual one is no different. You can even create a dedicated space that generates a networking opportunity around a given session, topic, or vendor.

Virtual 52

Virtual Platform Question Broadcast 52

Care2

FEBRUARY 3, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!"

Social Media 37

Social Media Advocacy Guide Fundraising 37

Beth's Blog: How Nonprofits Can Use Social Media

JULY 22, 2009

Since social media encompasses many different types of tools, and each tool has specific characteristics and a steep learning curve, a toolkit approach can quickly become overwhelming. The second C, Collaboration, refers to the idea that social media facilitates the aggregation of small individual actions into meaningful collective results.

Social Media 106

Social Media Media Social Aggregator 106

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 14, 2010

You might think of Facebook as an important social network, but it is now also the third most popular video site on the web. We have witnessed a very strong ROI from fundraising videos that utilize personalization. If you’re not sure your video belongs on your donation page try a test run and track your analytics carefully.

Video 106

Video El Salvador Donation Fundraising 106

Connection Cafe

AUGUST 20, 2013

By replying to posts on blogs, Facebook and Twitter, followers will know you are listening and will potentially see your organization as a trusted member of their social media community. Your event fundraising website should already have opportunities to share actions like donating or registering for the event. Share and Share Alike.

Social Media 39

Social Media Share Media Social 39

Care2

AUGUST 8, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Maureen McGregor is the E-activism Director at Oceana.

Social Media 28

Social Media Advocacy South Carolina email 28

Care2

JUNE 17, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!"

Social Media 28

Social Media Advocacy Campaign Online 28

Care2

MAY 1, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!"

Social Media 28

Social Media Video Advocacy Web 28

Care2

JUNE 13, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Do you think Facebook is sticky? Thanks for sharing.

Facebook 50

Facebook Social Media Advocacy Online 50