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A Comprehensive Guide to Evaluating the Effectiveness of Your Nonprofit’s Google Ad Grants Campaign

Nonprofit Tech for Good

Sponsored by Network for Good – an easy-to-use all-in-one nonprofit fundraising platform. You can use that benchmark to determine how well your ad copy is performing. 3) Conversions : This is one of the most important metrics to analyze if you set up conversion actions in your account. If you did not, this does not apply to you.

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Top Fundraising Benchmarks to Share With Your Nonprofit Board [SLIDESHARE]

Classy

Fundraising benchmarks help you elevate where your current strategy shines compared to peers in the sector. The State of Modern Philanthropy 2021 deep dives into the latest fundraising data and actionable takeaways based on the performance of over 4,800 nonprofits. . Step 3: Present Compelling Recommendations to Your Nonprofit Board .

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[DATA] 11 Must-Know Stats About How Nonprofits Use Email for Digital Marketing and Fundraising

Nonprofit Tech for Good

Emails with personalized subject lines are 26% more likely to be opened and personalized calls to action convert 202% better than default calls to action. According to the M+R Benchmarks Report , for every 1,000 fundraising emails delivered, nonprofits raised $78 (up from $45 in 2020). Open Data Project Sponsors.

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Taking Action: Fundraising Trends And Best Practices From Bloomerang’s ‘Fundraising Planning and Climate Report’

Bloomerang

This post describes actions you can take to implement the findings of Bloomerang’s 2023 Fundraising Planning and Climate Report. Multiple, practical action steps are presented below to advance your fundraising based on the survey results. Let’s move to specific actions based on the developmental stage of your fundraising program.

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10 Twitter Best Practices for Nonprofits

Nonprofit Tech for Good

Tweets with links have an 86% higher retweet rate and higher engagement overall because people are hesitant to retweet or engage with tweets that do not have a source or a call-to-action. It’s a good practice to occasionally tag important partners and sponsors in image tweets, but doing so often will only annoy them.

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The Science of Nonprofit Video Engagement: How To Use Emotion to Increase Social Sharing

Nonprofit Tech for Good

Video engagement on social media is the measurable action that viewers take after watching. We studied 778 nonprofit organizations’ video posts on Facebook, Twitter and Instagram from January 1, 2019 – December 31, 2019 to establish benchmarks, identify trends, and uncover insights. Your emotions compel your body to take action.

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Direct mail built the conservative movement. Can influencers beat it?

M+R

If radical anti-family forces have their way, this UN sponsored program is likely to become an all-out assault on our traditional family structure. As you build your movement, the speed of an influencer campaign — of a trusted creator hopping on a cultural moment to marshal support for an action — is something direct mail cannot match.