Nonprofit Tech for Good

APRIL 22, 2013

Until recently the nonprofit pioneers of the Social Web had to mostly rely on their intuition that their social media campaigns were resulting in more dollars raised online, an increase in brand and cause awareness, and higher rates of volunteer recruitment and retention. That said, congrats to the early adopters! Source: M+R and NTEN.

Social Media 273

Social Media Awareness Causes Stats 273

Volunteer Hub

SEPTEMBER 21, 2021

When executed effectively a strong GivingTuesday campaign can help your nonprofit ramp up fundraising and volunteer registration going into the new year. Here are 23 statistics about GivingTuesday to consider when thinking about your organization’s 2021 campaign. Bloomerang – Giving Tuesday Retention Report ).

Statistics 66

Statistics Blackbaud Retention Paypal 66

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 11, 2012

Here are a few of the more common questions: Are people giving more to the presidential campaigns and less to nonprofits? The Giving USA Foundation , which estimates national charitable giving over a 50-year span, reports that campaign fundraising has historically had no apparent impact on overall individual giving. billion in revenue.

Data 118

Data Hurricane Fundraising Disaster 118

Connection Cafe

DECEMBER 31, 2012

In this year of social, mobile, virtual reality overload, my favorite marketing campaign is the most traditional of them all.

Campaign 34

Campaign Marketing Virtual Mobile 34

Qgiv

OCTOBER 11, 2022

For many nonprofits, Giving Tuesday is the most important giving day in their yearly fundraising calendar, and it takes time and careful planning to execute a successful Giving Tuesday campaign. Giving Tuesday began in 2012 at the 92nd Street Y, a cultural and community center in Manhattan. What is Giving Tuesday? Final thoughts.

Giving 52

Giving Template Widget Social Media 52

Volunteer Hub

MAY 13, 2022

Generation Z (or Gen-Z for short), represents individuals born between 1997 and 2012. Removing barriers for Gen-Z volunteers through the adoption of volunteer management software can increase recruitment and retention of this digitally savvy group of motivated volunteers. Who is Generation Z? Be Active and Authentic on Social Media.

Generation 85

Generation Volunteer Social Media Virtual 85

Connection Cafe

OCTOBER 20, 2014

Fundraising email conversion rates declined 21% in 2012, according to last year’s report (which compared 2013 to 2012). M+R’s Benchmark Report showed similar conversion rate declines in 2012 and 2013. Perhaps nonprofits have looked beyond December and have introduced spring or summer campaigns.

Rate 55

Rate Conversation email Fundraising 55

Connection Cafe

DECEMBER 1, 2016

To put that in perspective, the year before the first #GivingTuesday in 2012, there were just $6.6 Since its 2012 inception, #GivingTuesday has experienced a 317% increase in online donations over the past five years. There were 97% more nonprofits receiving online donations in 2016 than in 2012.

Digital 20

Digital Blackbaud Mobile Rate 20

Connection Cafe

APRIL 5, 2013

Peer to peer fundraising events like runs, walks and rides have become a staple for nonprofit fundraisers, and often bring in more revenue than any other fundraising campaign throughout the year. What is your retention plan and how is it different than your recruitment plan? Do you have a program to recruit and cultivate Team Captains?

Measure 40

Measure Fundraising Benchmark Stats 40

Connection Cafe

MARCH 4, 2019

There is perhaps no more telling data point than this: online donors 65-years and older have the highest retention rate. And donors that are 55-years and older have the highest retention rates for both online and offline giving. Back in 2012 , I wrote why nonprofits must avoid the year-end online giving trap. It’s a trap!

Online 36

Online Giving Offline United States 36

Connection Cafe

JUNE 27, 2013

Be thinking about communicating to ensure retention while you’re planning how you’ll give event participants the best ever experience. In fact, they may outperform new participants by over 6x according to Blackbaud’s 2012 Peer-to-Peer Fundraising Benchmark Study. Are you ramping up for late summer or fall events?

Survey 36

Survey Calendar Retention Celebrate 36

Neon CRM

JULY 19, 2023

Here are 10 year-end giving statistics that show just how important the final month of the year can be—and how your nonprofit can leverage these trends to make your end-of-year campaign a success. That’s why it’s critical that your nonprofit find success with its end-of-year campaign. Get the guide 2.

Statistics 98

Statistics Giving Fundraising Benchmark 98

CauseVox

OCTOBER 5, 2021

Since 2012, #GivingTuesday has become a worldwide day of (mostly) online giving. One of our top #GivingTuesday best practices for 2021 is to start preparing your campaign early (aka, now). Campaign planning is the ideal way to ensure your campaign goals align with your organization’s goals. On GivingTuesday 2020, $2.47

Practice 115

Practice Ideas Pledge Gift 115

Connection Cafe

SEPTEMBER 19, 2016

Before you think any further—let me say this—I know your organization may be up against barriers to pull a campaign like this off, especially with end-of-year campaigns right on the horizon, but I believe #GivingTueday can be harnessed to affect greater giving during year-end. 2 It’s a trend, it won’t stick around.

Social Media 20

Social Media Trend Mentoring Donor 20

The Fundraising Authority

NOVEMBER 23, 2020

They don’t have lots of extra time or staff to run projects and campaigns that aren’t going to pan out. How sure are you that your e-mail or social media campaign is going to be able to cut through the clutter? The people behind #GivingTuesday are in it for the right reasons. They want to get down to brass tacks.

Profit 190

Profit Mail Social Media Raise 190

Connection Cafe

DECEMBER 8, 2014

While organizations focus on their development goal and raising money through major gifts, events, direct mail, grants and online, we continue to see a lack of focus on stewardship and retention. Every organization needs to increase their investment in stewardship and retention. There is always a reason to say thank you.

Retention 49

Retention eBook Donor Offline 49

Qgiv

SEPTEMBER 26, 2022

But it’s not enough to have a great Giving Tuesday fundraising campaign. Since its inception in 2012, Giving Tuesday has become one of the most popular and well-known giving days in the world. Social media is a great way to keep supporters up-to-date with your campaign and make appeals throughout the day. A Few Examples We Love.

Donor 52

Donor Giving Social Media Gift 52

Connection Cafe

SEPTEMBER 16, 2014

However, designing an email campaign or appeal today is very different than it was even five years ago. Structurally, we now know multi-message, multichannel campaigns raise more money. But it seems that many nonprofits are still having trouble: Nonprofit click-through and conversion rates significantly declined in 2012-13.

Design 53

Design Raise Fundraising Mobile 53

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 24, 2014

The infographic summarizes crowdfunding data points including average gift size and average crowdfunding campaign totals from platforms like Causes, Causevox, FirstGiving, Razoo, and StayClassy. If your nonprofit is considering launching a “crowd funding campaign,” there are a number of platforms available.

Practice 129

Practice Data Statistics Meme 129